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Multimedia Asset Development

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Multimedia Asset Development & Production Technologies in Workforce Education Multimedia-Based Instructional Design Multimedia Needs Assessment & Analysis Part I ... – PowerPoint PPT presentation

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Title: Multimedia Asset Development


1
Multimedia Asset Development Production
Technologies in Workforce Education
  • Multimedia-Based Instructional Design

2
Multimedia Needs Assessment Analysis
  • Part I

3
Needs Assessment vs. Front-End Analysis
  • Needs Assessment
  • Determines that training or performance support
    intervention is needed.
  • Front-end Analysis
  • Determines specifically what training or
    performance support intervention needs to be
    developed.

4
Lets talk about
  • Needs Assessment

5
Definition of Needs Assessment
  • Needs assessment is the systematic process of
    determining goals, identifying discrepancies
    between actual and desired conditions, and
    establishing priorities of action.
  • (Lee and Roadman, 1991)

6
Five Types of Need
  • Normative a need that is compared to a
    standard.
  • Felt need what people think they need.
  • Expressed or demanded need supply demand.
  • Comparative need some people have a particular
    attribute and others dont.
  • Anticipated or future need projected demands.

7
Needs Assessment Process
  • 1) Determine the present condition.
  • 2) Define the job.
  • 3) Rank the goals in order of importance.
  • 4) Identify discrepancies.
  • 5) Determine positive areas.
  • 6) Set priorities.

8
Training cant fix everything!
9
Data Collection Techniques
  • Interviews
  • Phone
  • In person
  • Questionnaires
  • E-mail
  • Paper questionnaire
  • Observation
  • Video camera
  • Observer
  • Simulation
  • Inexpensive mock-up or walk through
  • Use actual equipment or software, outside the
    work environment

10
Confidentiality is crucial!

11
Job Descriptions
  • Must be current to be useful.
  • Should include
  • Position title
  • Position description
  • KSA
  • Proficiency measures
  • Are used to flowchart the job start with the
    goal or final product and work backward.

12

Lets talk about
Front-End Analysis
13
Save time.Save money.Reduce frustration.Do a
great job!
  • Complete all front-end analysis,
  • including content gathering,
  • before beginning design work!

14
Types of Front-End Analysis
  • Audience analysis
  • Technology analysis
  • Task analysis
  • Critical-incident analysis
  • Situational analysis
  • Objective analysis
  • Media analysis
  • Extant-data analysis
  • Cost-benefit analysis

15
Audience Analysis
  • Identifies the background and learning
    characteristics of the target population.
  • Discover the audiences
  • Experience with the training medium
  • Learning preferences
  • Language ability or preference
  • Previous training or job experience
  • Special requirements

16
Audience Analysis Process
  • 1) Analyze Audience demographics and special
    requirements
  • Verify audience with job task information
  • Determine number of participants background
  • Collect demographics cultural information
  • 2) Determine attitudes toward content
  • 3) Analyze the language skills of the audience
  • FOG Index for readability
  • 4) Document results

17
Technology Analysis
  • Helps you
  • Avoid producing multimedia that
  • doesnt transmit correctly
  • cant be maintained
  • isnt appropriate for the delivery platform

18
Technology Analysis Process
  • 1) Analyze available communication technology
  • Phone conferencing
  • E-mail
  • Chat-room technology
  • Newsgroup technology
  • List-server technology

19
Technology Analysis Process
  • 2) Analyze reference performance support tech.
  • HTML (hypertext markup language) linked
    documents
  • Company websites w/ links to other references
    websites
  • Graphics, videos, photos in databases
  • Online phone lists
  • Online course catalogs, schedules, abstracts,
    course notes instructors notes

20
Technology Analysis Process
  • 3) Analyze available testing/assessment tech.
  • Electronic self-assessment, testing, or
    certification
  • Database recordkeeping requirements?
  • Language used-HTML, Java, Shockwave,
    off-the-shelf?
  • Determine security needs
  • Authentication?
  • Confidentiality? use web encryption

21
Technology Analysis Process
  • 4) Analyze the technology for distribution
  • DVDs, CD-ROMs, disks, other
  • FTP (file transfer protocol) used?
  • How are they available?

22
Technology Analysis Process
  • 5) Analyze the technology for delivery.
  • Dedicated audio and video servers?
  • Learner access to multimedia PCs?
  • At work? At home?
  • Deliver to the lowest common denominator
  • Video teleconferencing or educational T.V.
    system?

23
Technology Analysis Process
  • 6) Analyze the expertise
  • Technology design and development and maintenance
    expertise w/in your organization from vendors.
  • Personnel, hardware, equipment, software for
  • Video, audio, and graphics production
  • Help or reference-system development
  • CBT authoring and development
  • Web and HTML development
  • Testing, database, and statistical-programs

24
Situational Analysis
  • Helps you
  • Develop realistic goals objectives.
  • Design an effective support/delivery strategy.
  • Gain insight to design phase for improved
    transfer.
  • Uncover barriers to transfer.
  • Direct your efforts at improving the workplace
    environment or other issues.

25
Situational Analysis Process
  • 1) Analyze the job environment
  • Physical environmental factors
  • Management support of employee TD
  • Teamwork
  • Empowerment
  • Delegation control
  • Feedback
  • Work processes policies
  • Safety issues
  • Coaching mentoring

26
Situational Analysis Process
  • 2) Analyze the delivery environment
  • Access to training facilities
  • Availability of instructors, coaches, and mentors
  • Physical and environmental factors
  • 3) Document the results.

27
Task Analysis
  • Break down the job into necessary
  • Duties - major categories outlined in the job
    description
  • Tasks - steps required to complete a duty
  • KSA
  • Knowledge - intellectual information needed
  • Skills - behaviors needed
  • Attitudes - demeanor or spirit

28
Task Analysis Process
  • 1) Define the position title.
  • 2) Identify all job-related duties.
  • Major areas of responsibility
  • Write duty statements for each area, use verbs
    ending in -ing.
  • 3) Identify all tasks.
  • Ask subject-matter experts, high performers,
    incumbent workers via questionnaires, interviews,
    observations
  • Determine KSAs
  • 4) Order the tasks by job-task,
    simple-to-complex, or psychological order
  • 5) Document results.
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