Competitive Advantage - PowerPoint PPT Presentation

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Competitive Advantage

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Competitive Advantage What are bases for Competitive Advantage? Porter s Generic Strategies Cost Leadership Differentiation What are bases for Competitive Advantage? – PowerPoint PPT presentation

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Title: Competitive Advantage


1
Competitive Advantage
2
What are bases for Competitive Advantage?
  • Porters Generic Strategies
  • Cost Leadership
  • Differentiation

3
What are bases for Competitive Advantage?
  • Porters Generic Strategies
  • Cost Leadership
  • Differentiation
  • Resource Based View
  • Must have superior resources/capabilities

4
How do you sustain a competitive advantage?
  • Barney Your resources must be
  • Valuable
  • Rare
  • Imperfectly imitatable
  • Non-substitutable

5
FOE and Competitive Advantage
  • Key question How do key stakeholders help
    create competitive advantage?
  • Society (Chapter 8)
  • Partners (Chapter 7)
  • Investors (Chapter 6)
  • Customers (Chapter 5)
  • Employees (Chapter 4)

6
So, what are the major themes regarding Employees
(Chap 4)?
7
Just as companies now track brand equity and
customer equity, they should also track employee
equity (FOE, p. 91)
8
ACE Model of People Equity
  • Alignment
  • Of employees (and units) with organization
  • Capabilities
  • Mobilizing talent, information and resources to
    meet customer needs
  • Engagement
  • Passion for organizations as great places to
    work, purchase from, and even invest in

Schiemann, Reinventing Talent Management, in press
9
Effects of People Equity
Schiemann, Reinventing Talent Management, in press
10
Effects of People Equity
Schiemann, Reinventing Talent Management, in press
11
(No Transcript)
12
HR Heroes
13
  • Everywhere Ive worked where I had to hire
    people, the rule of thumb among managers was to
    involve HR as little as possible in the process.
  • - Stewart, Taking on the Last Bureaucracy (1996)

14
Concerns About HR
  • They dont know what theyre doing
  • Paper-pushers
  • Credibility
  • Theyre out of the loop
  • They dont understand my needs
  • They get in the way
  • Tell me what I CANT do
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