The process of identifying key competitors; assessing their objectives, strategies, strengths, weaknesses, and reaction patterns; and selecting which competitors to attack and avoid is known as _____. - PowerPoint PPT Presentation

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The process of identifying key competitors; assessing their objectives, strategies, strengths, weaknesses, and reaction patterns; and selecting which competitors to attack and avoid is known as _____.

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Title: The process of identifying key competitors; assessing their objectives, strategies, strengths, weaknesses, and reaction patterns; and selecting which competitors to attack and avoid is known as _____.


1
  • The process of identifying key competitors
    assessing their objectives, strategies,
    strengths, weaknesses, and reaction patterns and
    selecting which competitors to attack and avoid
    is known as _____.
  • competitive marketing
  • competitive intelligence
  • competitor analysis
  • competitor mining

2
  • The process of identifying key competitors
    assessing their objectives, strategies,
    strengths, weaknesses, and reaction patterns and
    selecting which competitors to attack and avoid
    is known as _____.
  • competitive marketing
  • competitive intelligence
  • competitor analysis
  • competitor mining

3
  • Competitive advantage requires a firm to
    deliver more value and satisfaction to target
    consumers than _______.
  • competitors
  • suppliers
  • channel members
  • middlemen

4
  • Competitive advantage requires a firm to
    deliver more value and satisfaction to target
    consumers than _______.
  • competitors
  • suppliers
  • channel members
  • middlemen

5
  • A ______ is used by a company to profile its
    direct and indirect competitors by mapping the
    steps buyers take in obtaining and using the
    products.
  • means-end chain
  • competitor map
  • chain-linking
  • PLC grid

6
  • A ______ is used by a company to profile its
    direct and indirect competitors by mapping the
    steps buyers take in obtaining and using the
    products.
  • means-end chain
  • competitor map
  • chain-linking
  • PLC grid

7
  • A ________ is a group of firms in a given
    industry that follow the same or similar
    strategy.
  • cartel
  • strategic group
  • business cohort
  • conglomerate

8
  • A ________ is a group of firms in a given
    industry that follow the same or similar
    strategy.
  • cartel
  • strategic group
  • business cohort
  • conglomerate

9
  • ______ has become a powerful tool for increasing
    your companys competitiveness.
  • Benchmarking
  • Reality-checkmate
  • Direct costing
  • Price cutting

10
  • ______ has become a powerful tool for increasing
    your companys competitiveness.
  • Benchmarking
  • Reality-checkmate
  • Direct costing
  • Price cutting

11
  • Which of the following is not performed when
    assessing competitors?
  • determining competitors objectives
  • estimating competitors reactions
  • analyzing competitors strengths and weaknesses
  • All of the above are tasks used to assess
    competitors.

12
  • Which of the following is not performed when
    assessing competitors?
  • determining competitors objectives
  • estimating competitors reactions
  • analyzing competitors strengths and weaknesses
  • All of the above are tasks used to assess
    competitors.

13
  • A useful tool for assessing competitors
    strengths and/or weaknesses is a ______.
  • means-end chain
  • competitive preview
  • customer value analysis
  • competitive map locator

14
  • A useful tool for assessing competitors
    strengths and/or weaknesses is a ______.
  • means-end chain
  • competitive preview
  • customer value analysis
  • competitive map locator

15
  • A company really needs and benefits from
    competitors.
  • true
  • false

16
  • A company really needs and benefits from
    competitors.
  • true
  • false

17
  • A Competitive Intelligence System will first
    identify the vital types of information and their
    sources.
  • true
  • false

18
  • A Competitive Intelligence System will first
    identify the vital types of information and their
    sources.
  • true
  • false

19
  • What are the three stages in approaching your
    marketing strategy?
  • entrepreneurial, formulated, intrepreneurial
  • intrepreneurial, segmented, formulated
  • segmented, formulated, intrepreneurial
  • mass marketing, segmented, entrepreneurial

20
  • What are the three stages in approaching your
    marketing strategy?
  • entrepreneurial, formulated, intrepreneurial
  • intrepreneurial, segmented, formulated
  • segmented, formulated, intrepreneurial
  • mass marketing, segmented, entrepreneurial

21
  • Which of the following competitive strategies
    does the worst (according to your text)?
  • overall cost leadership
  • middle-of-the-road
  • focus
  • differentiation

22
  • Which of the following competitive strategies
    does the worst (according to your text)?
  • overall cost leadership
  • middle-of-the-road
  • focus
  • differentiation

23
  • Which of the following is not one of the value
    disciplines proposed by Treacy and Wiersema?
  • operational excellence
  • customer intimacy
  • price leadership
  • product leadership

24
  • Which of the following is not one of the value
    disciplines proposed by Treacy and Wiersema?
  • operational excellence
  • customer intimacy
  • price leadership
  • product leadership

25
  • A company is practicing ______ when it provides
    superior value by offering a continuous stream of
    leading-edge products or services.
  • operational excellence
  • customer intimacy
  • price/cost excellence
  • product leadership

26
  • A company is practicing ______ when it provides
    superior value by offering a continuous stream of
    leading-edge products or services.
  • operational excellence
  • customer intimacy
  • price/cost excellence
  • product leadership

27
  • The firm in an industry with the largest market
    share is called the _______.
  • market leader
  • industry skimmer
  • market challenger
  • market maker

28
  • The firm in an industry with the largest market
    share is called the _______.
  • market leader
  • industry skimmer
  • market challenger
  • market maker

29
  • Attempting to expand the total demand for its
    brand, a market leader might ______.
  • encourage more usage of the product
  • promote new uses for the product
  • find new uses for the product
  • all of the above

30
  • Attempting to expand the total demand for its
    brand, a market leader might ______.
  • encourage more usage of the product
  • promote new uses for the product
  • find new uses for the product
  • all of the above

31
  • Studies have found that, on average, profits
    _____ with increases in market share.
  • double
  • rise
  • bubble
  • flatten out

32
  • Studies have found that, on average, profits
    _____ with increases in market share.
  • double
  • rise
  • bubble
  • flatten out

33
  • There are really no advantages to being a market
    follower.
  • true
  • false

34
  • There are really no advantages to being a market
    follower.
  • true
  • false

35
  • What is the key idea when using a niching
    strategy?
  • operational excellence
  • customer leadership
  • material excellence
  • specialization

36
  • What is the key idea when using a niching
    strategy?
  • operational excellence
  • customer leadership
  • material excellence
  • specialization

37
  • A ______-centered company develops a fighter
    orientation, watches for weaknesses in its own
    position, and searches out competitors
    weaknesses.
  • customer
  • competitor
  • product
  • market

38
  • A ______-centered company develops a fighter
    orientation, watches for weaknesses in its own
    position, and searches out competitors
    weaknesses.
  • customer
  • competitor
  • product
  • market

39
  • A ______-centered company, by watching customer
    needs evolve, is in a good position to identify
    new opportunities and set long-run strategies
    that make sense.
  • customer
  • competitor
  • product
  • market

40
  • A ______-centered company, by watching customer
    needs evolve, is in a good position to identify
    new opportunities and set long-run strategies
    that make sense.
  • customer
  • competitor
  • product
  • market
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