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Choosing a social franchise or Business in a Box

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Choosing a social franchise or Business in a Box Keith Richardson ESFN, CoRE and Economic Partnerships * * Social Franchising defined The social franchisor A social ... – PowerPoint PPT presentation

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Title: Choosing a social franchise or Business in a Box


1
Choosing a social franchiseor Business in a Box
  • Keith Richardson
  • ESFN, CoRE and Economic Partnerships

2
Social Franchising defined
  • The social franchisor
  • A social franchisee
  • A common brand
  • Interchange of knowledge

3
Why take up a social franchise?
3
4
Why take up a social franchise
  • Reduces cost
  • Speeds up development
  • May be impossible without it
  • Share development costs
  • Proven model
  • Established brand
  • Strength in Unity

4
5
Advantages in practice
  1. An established and credible brand
  2. CoRE website Network
  3. ESCoRE, CoREs Energy Supply Company,
  4. Support and expertise from existing CoREs
  5. Joint purchasing and links to technology
    providers
  6. Shared development models
  7. Shared equipment eg Met Mast
  8. Shared documentation eg land lease
  9. Technical expertise
  10. Training courses

5
6
Advantages in practice
  • But retain
  • Local control,
  • Local knowledge,
  • Local credibility,
  • Enthusiasm.

6
7
Other examples
8
What to look for in a social franchise
  • Operates in a local growth area
  • A well developed model
  • Capacity of social franchisor
  • Tangible benefits at the right price

9
What to look for in a social franchise
  • Adds credibility
  • Successful profitable franchisees
  • Internal quality systems for monitoring
    franchisees
  • Growth benefits all

10
Resources
  • ESFN - Opposites Attract, Case Studies,
    Directories
  • Social Enterprise UK
  • Social Innovation Exchange

11
Group Exercise
  • Select a social franchise
  • What are the advantages
  • What are the disadvantages?

12
Key lessons learnt?
13
Contact
  • www.socialfranchising.coop
  • keith_at_socialfranchising.coop

14
Key points from group 1
  • Need strong model first
  • Importance of the brand
  • Franchisees must be allowed flexibility
  • Innovation also comes from franchisees
  • Range of working approached that is very
    developmental to fixed model
  • Dont need a licence
  • Social franchise s happens to people

15
Key points from group 2
  • How can we all get involved in social
    franchising?
  • How do we start up social franchising not just
    for social franchis
  • Ensure jargon free plain English
  • Social franchising brings independence it does
    not increase dependence
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