Every Opportunity is a Golden Opportunity

1
Every Opportunity is a Golden Opportunity

• Kathy SchultzSenior Marketing Consultant, UW
  Health
• Trey Schwab
• Outreach Specialist, UW OTD
• Jaime Myers, RN, MSN, CCTC
• Senior Transplant Coordinator, UW Health
  Transplant

2
Start the Ripple Effect with the Online Tool
Kit

• http//www.uwhealth.org/organ-donation/online-dona
  tion-promotion-tool-kit/39706

3
Using These Tools Examples

• Why reinvent the wheel?
• Electronic/email campaign
• Dilly for a dot idea
• Local DMV recognition
• Rose dedication event
• Orange you proud to be a donor day
• Should you skip the booth?

4
Start the Ripple Effect with the Online Tool
Kit

• http//www.uwhealth.org/organ-donation/online-dona
  tion-promotion-tool-kit/39706

5
You and Your Hospital PR/Marketing Team

• Invite them in, share a story, provide education
• Media guide and media talking points
• Where to learn more
• The pretty stuff (logos, artwork)
• I just used the online toolkit to grab a
  donor dot logo! Handy! Lisa Malek- PR
  Specialist, St. Vincent GB

6
Start the Ripple Effect with the Online Tool
Kit

• http//www.uwhealth.org/organ-donation/online-dona
  tion-promotion-tool-kit/39706

7
Elevate Your Work and Promote Donation the Easy
Way

• Print our materials (Dottie, YIW, DLA)
• Use our sample stories, recipient/donor stories,
  or write yours
• Social media, your website
• Order merchandise
• Donate Life materials

8
Start the Ripple Effect with the Online Tool
Kit

• http//www.uwhealth.org/organ-donation/online-dona
  tion-promotion-tool-kit/39706

9
Win a HRSA Gold Medal

• Hospitals can now win a HRSA Medal of Honor for
  their work to promote organ, tissue, and eye
  donation
• Gold, silver, bronze.
• Email Trey to enter next year

10
UW Team TransplantForward for Life

• Forward Focus Collaborative
• April 26, 2013
• Jaime Myers, RN, MSN, CCTC

11
Problem

• Limited means to communicate to patients and
  donors about how they could assist with the
  promotion of organ donation.
• Transplant staff had limited materials and
  information on where to point patients who did
  inquire.

12
Goals

• Increase in state registry volumes.
• Increase number of volunteers throughout the UW
  Organ and Tissue Donation service area.
• Increase in volume of thank yous sent to donor
  families and donor hospitals.
• Increase number of donors.

13
Aim Statement

• To develop a formal program to heighten
  patient and family awareness of the need for
  organ donation and to better engage patients in
  donation awareness activities to increase organ
  donation.

14
Plan

• Solicit patient feedback
• Identify existing measures
• Develop plan
• Develop materials
• Identify and implement process for material
  distribution

15
Target Population

• 1000 waitlist candidates
• 5600 transplant recipients
• 2900 live donors
• Family members of all groups
• More than 10,000 people we can target to help
  with our mission!

16
Do Material Development

• UW marketing staff member developed material
  packet based upon patient and staff input
• Identified pins for distribution

17
Materials
18
Do Distribution of Materials

• Program discussions and staff orientation on how
  and when to distribute materials
• One year anniversary visit with one year pin
• Additional clinic visits
• Hospital discharge
• Waitlist candidates and family members

19
Study

• January March 2013
• Approximately 275 folders distributed
• 19 patients have joined the UW OTD volunteer
  program
• Thank you card volume

20
Study Donor Registry Volume
21
Study In Process

• Continued monitoring of goal metrics
• Patient feedback support group
• Survey patients and staff regarding materials

22
Additional Successes

• Shared materials with national Donate Life
  America program
• Materials also being used in the VA transplant
  program