In partnership with the Workforce Central Career Center and the Worcester Sharks

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JOB FAIR

• In partnership with the Workforce Central Career
  Center and the Worcester Sharks

JONATHAN FORSBERG JOHN McCARTHY ACCOUNT
EXECUTIVE BUSINESS SERVICE
REP. WORCESTER SHARKS
WORKFORCE CENTRAL CAREER CENTER
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VISION

• Why a big job fair?
• Why this venue?
• What do our customers expect from a job fair?
• What are our resources? How do we leverage them?

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VISION

• Why a big job fair?
• Serve many customers at once
• Make a BIG public presence
• Why this venue?
• Validates event, draws the public, marketing
• What do our customers expect from a job fair?
• Employers High foot traffic quality applicants
• Job Seekers High quality companies with open
  jobs

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VISION

• What are our resources? How do we leverage them?
• Your Career Center
• Your partner
• Your WIB, Chamber of Commerce etc.
• Local Government EOLWD
• Mass.gov Job Quest
• Dont overuse these resources

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BUY IN

• Your Managers/Director
• Your business partner
• Your staff
• Your job seekers
• Your business customers

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PLAN

• Find your premier venue
• Partner with a local business that has marquee
  appeal and a sense of community
• How do you market to employers job seekers?
• How do you keep track of everything?

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IMPLEMENT

• The DCU Center Worcester Sharks connection
• Know business/hiring cycles of your employer base
  and take advantage of it.
• Email, media sites, Twitter, press releases
• Maintain a spread sheet, MOSES, communicate with
  partner about employers.

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DAY OF THE EVENT

• Maps descriptions for staff customers
• Meals Water
• Staff located in key positions
• Work Shops
• How do you count 1955 (plus) people?
• Who got hired?

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MEET THE WORCESTER SHARKS

• The Worcester Sharks are devoted to providing, in
  the most fiscally responsible manner, the highest
  quality sports and entertainment events to the
  New England community and beyond, through
  commitment to customer service, community
  involvement and dedication to excellence.
• We are dedicated to building a premier team in
  the American Hockey League that will perennially
  contend for the Calder Cup championship and
  develop future players for the National Hockey
  Leagues San Jose Sharks.

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MEET THE WORCESTER SHARKS

• Owned and operated by Sharks Sports and
  Entertainment.
• Entering 7th Season in Worcester.
• Play 38 home games at DCU Center from October
  through April.
• Average attendance of 4,500 at each home game
  during 2011-2012 Season.

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SUCCESS OF PARTNERSHIP

• Why a career center and professional hockey team?
• Each has own specialties and resources to
  contribute to successful event
• Career Center handled Job Fair logistics
• Sharks and DCU Center contributed to marketing
  and driving foot traffic.
• Marquee appeal
• Media outlets
• DCU Center handled logistics of foot traffic and
  setup.
• Advertising

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SHARKS VIEW ON EVENT

• Win-win for all parties involved.
• Community
• Sharks offer up to 4 free tickets on Wednesdays
  for unemployed.
• Support of outside resources
• Minor adjustments made from first year.
• Truly incremental business
• First time customers to the Sharks and DCU Center.

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SHARKS VIEW ON EVENT

• Positive PR
• Telegram Gazette
• NECN
• Twitter
• Annual growth expected
• Increase of 50 employers in one year
• Increase of 700 job seekers in one year

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SHARKS VIEW ON EVENT

• Unique event
• Not your typical job fair
• Turnkey
• Develop new fan base
• Added to overall excitement
• Hockey game
• Use of mascot FINZ

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NECN VIDEO

• 75 employers at the DCU Center represented 2,000
  job opportunities at the biggest public jobs fair
  in Massachusetts.
• http//www.necn.com/searchNECN/search/v/53337563/w
  orcester-mass-sharks-host-second-annual-job-fair.h
  tm