Why Learning To Write Well Is Important For Business Majors: Exploring The Myth That The Only Requirement To Succeed In Business Is To Know How To Run A Financial Calculator Part 2: Business Connection September 21, 2001 Dr. Darrell Goudge Associate

1
Why Learning To Write Well Is Important For
Business Majors Exploring The Myth That The Only
Requirement To Succeed In Business Is To Know How
To Run A Financial CalculatorPart 2 Business
ConnectionSeptember 21, 2001Dr. Darrell
GoudgeAssociate Professor of Marketing(B.S.
English, Iowa State 76)
2
The Needin Organizations

• A critical need for any well-run organization
  whether it is
• a business enterprise,
• a non-profit service organization, or
• a government agency is
• the need to communicate with the other members of
  the organization.

3
The Goals of Organizations

• Once it becomes larger than a sole proprietorship
  (one owner) with no employees,
• management needs to communicate its goals and how
  it plans to accomplish those goals to its
  subordinates.

4
Business Communication

• Business Plans
• Formal and Informal Business Proposals OK Forest
• Internal Memos
• CPA Auditing Reports
• Certified Financial Planners Proposals to clients
• Bank Examiners reports, stock market analysts
  reports to managers Fed Res

5

• Hiring Qualifications for Jobs at the Fed
  Financial Institution Examiner Research Associate

6
Corporate Communication

• Financial Statements Annual Reports
• Sonic Corp. http//www.sonicdrivein.com/
• News Press Releaseshttp//www.sonicdrivein.com/ne
  ws/pr/01_06_29_01.pdfhttp//www.sonicdrivein.com/
  news/pr/01_05_10_01.pdf

7
Marketing Communication

• Lands End
• Customers
• http//www.landsend.com/cd/frontdoor/
• Investors
• http//199.230.26.96/le/sitemap.shtml
• Affiliates
• http//www.landsend.com/spawn.cgi?targetAFFILIAT1
  099modeGRAPHICreferhttp_at_3A_at_2F_at_2Fwww_at_2Elandsend
  _at_2Ecom_at_2Fcd_at_2Ffp_at_2Fhelp_at_2F0_at_2C2471_at_2C1_at_5F26215_at_5F2
  6859_at_5F26905_at_5F_at_5F_at_5F_at_2C00_at_2Ehtmlsid100104354061
  1

8
Other Marketing Communications Tasks

• Advertising copy
• Market Research Reports
• Training Manuals
• Field Operations Directives to
• Salespeople
• Transportation and Warehousing
• Promotional Support Staff
• Customer Service

9
Marketing Communications (cont.)

• Marketing Plans
• Marketing Research Reports
• Reports from the salespeople in the field to
  headquarters

10
Marketing Communications (cont.)

• Letters and email to potential customers and
  current customers
• Responses to letters of inquiry from students,
  public opinion groups, and the general public

11
Owed Two A Spell Chequer

• Eye halve a spelling chequer, it came with my
  pea sea. It plainly marques, four my revue,
  miss steaks eye kin knot sea. Eye strike a key
  and type a word and weight four it two say,
  Weather eye am wrong oar write it shows me
  strait a weigh. As soon as a mist ache is maid,
  it nose bee fore two long. And eye can put the
  error rite it's rare lea ever wrong. Eye have
  run this poem threw it, I am shore your pleased
  two no. Its letter perfect awl the weigh, my
  chequer tolled me sew.