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Franklin Delano Roosevelt

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Franklin Delano Roosevelt s Rhetorical Contributions Alexis Ginsberg ... Woodrow Wilson. *Teddy Roosevelt was also a huge role-model in his life. – PowerPoint PPT presentation

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Title: Franklin Delano Roosevelt


1
Franklin Delano Roosevelts Rhetorical
Contributions
  • Alexis Ginsberg

2
Background Information
  • DOB January 30, 1882
  • Place of Birth Hyde Park, NY
  • Education
  • -Groton School (NY)
  • -Harvard University
  • -Columbia Law School
  • Family Married Eleanor Roosevelt and had 5
    children.
  • Political Affiliation Democrat
  • U.S President (1933-1945)

3
FDRS Rhetorical Techniques
  • Persuasive Delivery
  • Connected directly with his audiences
  • Conveyed sincerity goodwill to his audiences
  • Gestures
  • Spoke over the Congress to the people

4
FDRS Rhetorical Innovations
  • Frequent use of radio
  • Motion Picture Newsreels
  • White House Press Conferences LIVE
  • Fireside Chats
  • Annual Messages to Congress
  • LIVE Convention Acceptance Speech

5
1932 Convention Acceptance Speech
  • Let it be from now on the task of our party to
    break foolish traditions. We will break foolish
    traditions and leave it to the Republican
    leadership, far more skilled in that art, to
    break promises. -FDR

6
Rhetorical Importance of Speech
  • Presence at the convention was symbolic
  • Broke with party tradition
  • Foreshadowed his future rhetorical innovations
  • Focused on his opponents unpopular policies
  • Emphasized partisan differences between the two
    parties
  • Identified himself with past presidents

7
(No Transcript)
8
1933 Inaugural Speech The only thing we have
to fear is fear itself.
9
Rhetorical Significance
  • Persuasiveness
  • Emphasis on personal leadership
  • -They have made me the present instrument of
    their wishes. In the spirit of the gift I take
    it.
  • Acknowledgment of dire problems
  • -Only a foolish optimist can deny the dark
    realities of the moment.
  • Promise for government action
  • Ubiquitous references to Congress
  • -I shall presently urge upon a new Congress,
    detailed measures for their fulfillment

10
FDRS FIRESIDE CHATS
11
Reasons for Success
  • LIVE
  • Announced prior broadcast
  • Interrupted daily programming
  • Absence of media congressional censorship.
  • Going public.
  • Reach out to new constituencies

12
Rhetorical Techniques
  • Friend-next door
  • Psychological focus
  • Public Opinion Surveys
  • Catching Up time
  • Personal Pronoun Use
  • -I
  • -You
  • -We
  • Slow speaker

13
The War Years
  • 1936 Isolationist Rhetoric
  • 1937 Recognizes prospect of war and calls for
    quarantine of aggressors.
  • 1940-1941 Salesman-in-Chief of War Rhetoric

14
War Message Rhetorical Significance
  • A day which will live in infamy.
  • FDR's response galvanized the American people.
  • Direct with declarative phrases.
  • Uncluttered by convoluted language.
  • United the nation in the pursuit of unconditional
    victory against the Japanese.
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