PRT

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PRTs EVOLVING GRANT PROGRAM

• Shaping and sharing a better South Carolina
• South Carolina Department of Parks, Recreation
  Tourism

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• TOURISM
• PARTNERSHIP
• FUND
• (TPF)

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Program Mission

• The Tourism Partnership Funds mission is to
  advance the economic benefits of tourism
  throughout the state by providing financial
  assistance to qualified partners for tourism
  marketing initiatives that attract visitors to
  and encourage visitor spending in South Carolina.
  

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Program Goals

• To
• Generate a return on the states investment
• Carryout the tourism marketing and economic
  development mission of SCPRT and
• Support our tourism industry partners.

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Program Structure
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Eligible Applicants

• Federal Non-Profit (501)
• Federal Identification Number (FEIN)
• Organizations specifically charged with marketing
  tourism to their specific city, county or region.

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ORGANIZATIONS MAY ONLY SUBMIT ONE TPF GRANT
APPLICATION
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ESTABLISHED MARKET

• Counties collecting more than 900K ATAX
• Beaufort, Greenville, Charleston, Horry,
  Georgetown, and Richland
• TWO Grant Levels
• LEVEL ONE
• Maximum Award 500,000 (21 Match)
• Matching Funds strictly from Private Sector.
• 100 Out-of-State Marketing

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(Established Market)LEVEL TWO
Maximum Award 400,000 (21 Match) Matching
Funds from Organization and/or Private
Sector. 100 Out-of-State Marketing
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Fundable Components

• Interactive Marketing
• Print Media
• Web Development/Enhancement
• PR Media Marketplace, Press Kits
• Broadcast Media
• Sales Tradeshows, Meetings Conventions,
  Group Tours
• Other (Provide detailed explanation)

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DEVELOPING MARKET

• 40 Counties collecting less than 900K ATAX
• Maximum Award Amount 200,000
• 11 Match
• Out-of-State and/or In-State (Outside 100 Mile
  Radius)

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Fundable Components

• Interactive Marketing
• Print Media
• Broadcast Media
• Web Development/Enhancement
• PR Media marketplace, Press Kits
• Sales Tradeshows, Meetings Conventions,
  Group Tour
• Other (Provide detailed explanation)

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SPORTS MARKETING

• All 46 Counties
• Attract Sporting Events
• Maximum Award Amount 50,000
• 11 Match
• Out-of-State Marketing

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Fundable Components

• Interactive Marketing
• Web Development/Enhancement
• Broadcast Media
• Advertising
• PR Media Marketplace, Press Kits
• Sales Tradeshows
• Other (Provide detailed explanation)

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ATTRACTION MARKETING

• All Counties
• Attractions that charge admission
• Maximum Award Amount 40,000
• 11 Match
• Out-of-State and/or In-State (Outside 50 Mile
  Radius)

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Fundable Components

• Interactive Marketing
• Web Development/Enhancement
• Broadcast Media
• Advertising
• Billboard
• PR Media Marketplace, Press Kits
• Other (Provide detailed explanation)

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FESTIVAL and EVENT

• All 46 Counties
• Maximum Award Amount 20,000
• Match 11
• Out-of-State and/or In-State Marketing
• (50 Mile Radius)

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Fundable Components

• Advertising
• Billboard
• Web Development/Enhancement
• Interactive Marketing
• PR Media Marketplace, Press Kits
• Sales Group Tours

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• Your Festival or Event should be a defining
  moment that leaves visitors with a clear memory
  of a unique experience that connects with them
  emotionally.

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SPONSORSHIP GRANT

• All 46 Counties
• Maximum Award Amount 500
• Match 11
• In-State Marketing

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Fundable Components

• Print Media
• Broadcast Media
• Billboard
• Collateral
• Web Development/Enhancement

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GRANT APPLICATION

• Application typed on white paper (8 ½ X 11)
• Use a 12 Point Font
• Application NOT to Exceed 15 Pages
• Type questions first
• Cover Sheet on Original Application and all Copies

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Application Procedure (Cover Sheet)

• TPF Grant Category (Established Market,
  Developing Market, Sports Market, Attraction
  Market, Festival or Event Market, Sponsorship
  Grant)
• Organization Name City of Yonder Ville Chamber
  of Commerce
• Mailing Address 1205 Pendleton Street,
  Columbia, SC 29201
• Telephone [phone] FAX [phone]
• Project director Dottie Fisher
• E-Mail dfisher_at_scprt.com Web Address
  TPFgrant.com
• County Richland
• Project Name Marketing Yonder Ville A Step
  Back In Time
• (FESTIVAL EVENT ONLY - Date of Festival/Event)
• Fundable Components Budget Print
  Media-8,000 Broadcast Media-5,000
  Tradeshows-4,000

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TPF Grant Application forEstablished,
Developing, Sports and Attraction Markets
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Application

• Requested information includes a brief
  comprehensive overview of your project, what your
  marketing needs are, responsibilities of all
  marketing partners, estimated costs, and
  projected economic benefits.
• Overview
• 1. Give a brief description of your PROJECT.
• 2. Outline project goals and indicate strategies
  to obtain goals.
• 3. Identify market segments (consumer,
  meetings/conventions, group tour, sports
  marketing, etc). Then identify and explain your
  target audience for each market segment
  (Demographic target women, families, couples,
  seniors, etc., and Geographic target Mid-West
  (which states), Southeast (which states) etc.
• 4. Are you implementing new market initiatives?
  If so, what are they? Or, are you sustaining
  existing markets? If so, explain how you will
  sustain them.
• 5. Outline your organizations overall marketing
  campaign. Within your marketing campaign,
  identify those items seeking TPF grant support.
• Performance Measures/Accountability
• 1. Explain how this project will positively
  impact tourism tax revenue in your area/region.
  (Show calculations and projections).
• 2. Describe all measurement methods used to tract
  the effectiveness of this projects marketing
  efforts. (Inquiries, room nights booked, web
  site hits, travel show leads, etc.)

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FESTIVAL or EVENT APPLICATION

• Requested information includes a brief
  comprehensive overview of your project, what your
  marketing needs are, responsibilities of all
  marketing partners, estimated costs, and
  projected economic benefits.
• Overview
• 1. Give a brief description of your PROJECT.
• 2. Outline project goals and indicate strategies
  to obtain goals.
• 3. Identify and explain your target audience
  (Demographic target women, families, couples,
  seniors, etc., and Geographic target Mid-West
  (which states), Southeast (which states) etc.
• 4. Outline your organizations overall marketing
  campaign. Within your marketing campaign,
  identify those items seeking TPF grant support.
• Performance Measures/Accountability
• 1. Explain how this project will positively
  impact tourism tax revenue in your area/region.
  (Show calculations and projections).
• 2. Describe all measurement methods used to tract
  the effectiveness of this projects marketing
  efforts. (Inquiries, room nights booked, web
  site hits, travel show leads, etc.)

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Application Questions What do they ask?

• Describe your Project
• What are your project goals how will you achieve
  these goals
• Who are you inviting (market segment-Convention,
  domestic, international, group tour, etc.),
  target audience and Why
• Where are they from (Geographic)
• What are ALL your marketing tools. Which ones
  are you requesting grant funding
• How many revenue dollars (over previous year) do
  you anticipate your marketing will bring to your
  area/festival/event. Show how you arrive at
  amount
• How do you keep tract

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Sponsorship Grant Application

• Describe your festival/event/marketing promotion
  in detail.
• How does your organization plan to use this grant
  to promote your festival/event/area?
• Provide the community and regional organizations
  that support your project.
• How many tourists/travelers visited your area or
  attended your festival or event last year?
• What benefits will your community receive by
  sponsoring this project?

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APPLICANT ORGANIZATION MUST SCORE 90 OR
ABOVE TO BE CONSIDERED FOR A TPF GRANT!
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POINT SYSTEM

• Total weight factor 100
• Strategies align to obtain goals (25)
• New markets initiatives and/or sustaining markets
  credible (10)
• Overall marketing campaign attainable (10)
• Tax revenue impact (25)
• Measurable mechanics (20)
• Required documentation provided (5)
• Application clear and comprehensive (5)

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Sponsorship Grant Point System

• Total weight factor 100
• Project Description Clarity (20)
• Marketing Strategies (20)
• Degree of Community/Regional Support (20)
• Attendance Level Reflective of Outreach (20)
• Community Benefit (20)

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GRANT TYPE ELIGIBILITY FUNDING PARAMETERS QUALIFIERS
Established Market Counties Collecting o/900,000 ATAX (Beaufort, Charleston, Greenville, Horry, Richland) 500,000 w/ 2 to 1 Private Sector Match, OR 400,000 w/2 to 1 Match any source Score 90 or above to receive a TPF grant allocation. Out-of-State Marketing
Developing Market 40 Counties Collecting less than 900K ATAX, SCATR, Heritage Corridor 200,000 w/1 to 1 Match Score 90 or above to receive a TPF grant allocation. Out-of-State In-State (Outside 100 Miles)
Sports Marketing Entities w/on-going sports recruitment marketing (No Sporting Events) 50,000 w/1 to 1 Match Score 90 or above to receive a TPF grant allocation. Out-of-State Marketing
Attraction Charge admission 40,000 w/1 to 1 Match Score 90 or above to receive a TPF grant allocation. Out-of-State and In-State Marketing (Outside 100 Miles)
Festival Event FE that attract visitors and generate room nights 20,000 w/1 to 1 Match Score 90 or above to receive a TPF grant allocation. Out-of-State and In-State Marketing (50 Mi)
Sponsorship Grant Org. engaged in a tourism marketing initiative 500 w/1 to 1 Match Score 90 or above to receive a TPF grant. In-State Marketing
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TPF APPLICATIONOriginal and 5 copies(Total 6)
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APPLICATION DEADLINE

• Close of Business MARCH 6, 2009
• Cannot FAX or E-mail
• Original and 5 Copies
• Address
• SC Parks, Recreation Tourism
• Tourism Partnership Fund
• 1205 Pendleton Street Suite 110
• Columbia, SC 29201

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GRANT ADMINISTRATION

• TPF Guidelines in Program Overview
  (www.TPFgrant.com)
• Obtain PRT approval prior to placement or
  production of any work
• Include South Carolina Logo on all work
• TPF forms online

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CORE STIPULATIONS
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REIMBURSEMENT INFOMATION

• Complete Reimbursement form (_at_ www.TPFgrant.com)
• Attach copies of invoices, cancelled checks and
  support documentation
• Submit to PRT by May 30, 2010

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QUESTIONS???

• Give us a Call
• Dottie Fisher
• [phone]
• dfisher_at_scprt.com
• Gale Bivines
• [phone]
• gbivines_at_scprt.com