Potential Impact of New Casinos On Existing Sparks, Nevada Casinos

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Potential Impact of New CasinosOn Existing
Sparks, Nevada Casinos

• September 28, 2005 Presentation to
• AD HOC Committee on Non-restricted Gaming
• The City of Sparks, Nevada
• Prepared By
• Wells Gaming Research
• 495 Apple Street, Suite 205
• Reno, NV 89502

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Potential Impact of New Casinos on Existing
Sparks Casinos

• Scope of Work
• Current Status Trends - Tribal Gaming Impact
• Demographic Projection 1,440 square miles to 2010
• Gravity Model - Local Gaming Market
• Player Counts
• Existing Casinos - Meeting With Management
• Local Market Attraction Factors
• Survey of Sparks Gamblers
• Potential New Casino Locations 7 in Sparks, 2 in
  Reno
• Estimate Impact on Existing Sparks Casinos

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Potential Impact of New Casinos on Existing
Sparks Casinos
Expanded Scope of Tierra Del Sol Announced Sept
23, 2005
24.6 19
37.0 29
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Potential Impact of New Casinos on Existing
Sparks Casinos

• Survey Highlights - 300 Sparks Gamblers
• Restricted Gaming - Sparkys Type Facility
• 63 visit
• 56 dine
• 20 show
• 16 gamble
• Non-restricted Gaming - Casinos with 16 or more
  slots
• 79 visit
• 74 dine
• 33 show
• 32 gamble

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Potential Impact of New Casinos on Existing
Sparks Casinos

• Survey Highlights - 300 Sparks Gamblers
• 2000 WGR survey - 53.3 of Sparks adults gamble
  at casinos
• Gambling frequency
• 4.7 times/month
• 55.9 times/year
• Casinos where gambled most
• Sparks 63
• Reno 37

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Potential Impact of New Casinos on Existing
Sparks Casinos

• Survey Highlights - 300 Sparks Gamblers
• Casinos where also gambled
• Sparks 40
• Reno 60
• Reasons for selection of casino where gambled
  most
• Near where I live 24
• Went there to eat 22
• More comfortable 10
• Friendlier staff 10

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Potential Impact of New Casinos on Existing
Sparks Casinos

• Survey Highlights - 300 Sparks Gamblers
• Casino games played most often
• Video poker 33
• Video slots 29
• Reel slots 22
• Total slots 84
• Table games 12
• Other games 4

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Potential Impact of New Casinos on Existing
Sparks Casinos

• Survey Highlights - 300 Sparks Gamblers
• Theoretical casino win per visit 33.19
• Gambling time per visit about 2 hours
• Gambling budget per visit 102 mean 40 median
• Sparks gamblers views about new neighborhood
  casinos
• For 59
• Against 39

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Potential Impact of New Casinos on Existing
Sparks Casinos

• Survey Highlights - 300 Sparks Gamblers
• Demographics
• Average length of residence in Sparks 14 years
• Single family residence 72 Apt 17
• Own home 75 rent 25
• Gender female 65 male 35
• Average age 52.5 years
• Average income 59,498
• Employed full time 47 part time 10

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Potential Impact of New Casinos on Existing
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