Embedded Internet Market

1
Embedded Internet Market
Guanchao Xie Product Marketing Engineer,EPD July
2001
2
Agenda

• Market Overview
• Technology Implementations
• AMD Solution

3
Market Overview
4
Embedded Internet

• Embedded Internet solutions connect a machine or
  device to the Internet.

5
Embedded Internet Trends

• Most devices associated with information,
  control, or measurement will benefit from being
  Internet/Ethernet connected.
• Remote Data Acquisition (e.g. a soda machine
  sends email when it needs to be filled)
• Remote Control (e.g. turn on the air conditioner
  via the web)
• Explosive market growth where the value of the
  connection outweighs the cost.

6
Vision

• Billions of intelligent interconnected smart
  devices (embedded systems)
• Operating on open or closed networks, without
  human intervention

7
Example Applications

• Consumer
• Heating, Ventilation, and Air-Conditioning (HVAC)
• Utility Meters
• Smart Appliances
• Entertainment
• White Goods
• Security Systems
• Temperature Monitoring
• Sprinklers
• Chemical Monitors in Pools/Saunas

• Commercial
• Vending Machines
• Medical Device Networking
• Warehouse Inventory Tracking
• Manufacturing Equipment
• Robotic Controls
• Satellite Receivers
• Data Loggers
• Point-Of-Sales Terminals

8
Barriers to Entry

• Complexity
• Most embedded design engineers are not networking
  specialists
• Disparate Networking Standards
• Many solutions available to designers.

9
Technology Implementations
10
Commercial Network Topology for Broadband

• Commercial LAN
• Ethernet
• 802.11

Gateway A central access and control point for
smart devices within the LAN. It can provision
services, act as a local server, and/or translate
between different communication protocols. One
embedded CPU per unit.
PCs Servers Routers Printers

• Smart Commercial Network
• Ethernet
• Wireless
• Powerline
• CAN
• Twisted Pair

Smart Commercial Gateway
Node

• Machines
• Equipment
• Devices

Am186
Node
ElanSC520 / Am186
Node Any device connected to the network
represents a node. Each node will have
networking and processing capabilities. One
embedded CPU per unit.
Am186
11
Consumer Network Topology for Broadband

• Home Network
• Ethernet
• HomePNA
• 802.11
• HomeRF
• HomePlug

Residential Gateway
Broadband Modem
Cable / xDSL
PCs STB Printer
To Internet

• Smart Home Network
• Power line
• Wireless
• Phone line

SC520/Am186
Ethernet
Smart Home Network Gateway
Node

• HVAC
• Utility Meters
• Appliances
• Security

Am186
Node
Am186
Am186

• Leverage the existing broadband internet
  connection
• Smart Home Gateway connects Smart Home Network to
  Home Network
• Home Network is higher bandwidth
• Smart Home Network should require no new wiring

12
Consumer Network Topology for Narrowband

• Smart Home Network
• Power line
• Wireless
• Phone line

Smart Home Network Gateway
Modem
Phone / ISDN
Node

• HVAC
• Utility Meters
• Appliances
• Security

To Internet
Am186
Am186
RS-232
Node
Am186

• Usually no residential gateway without broadband
  internet connection
• Smart Home Gateway connect Smart Home Network to
  the Internet
• Periodical connection to the Internet
• Run as dial-up server, allow dial-in access to
  Smart Home Network for remote access

13
Smart Home Network Technology
Interoperability Layers Corresponding to OSI Model
The lower layer is implemented mostly in
hardware. The upper and middle layers are
typically in software only.
14
Multi Tenant Unit (MTU)

• MTU Marketing Overview
• a building or group of buildings that accommodate
  more than one tenant
• four categories MCU(Multi-Company unit),
  MHU(Multi-hospitality unit), MDU(Multi-dwelling
  unit), MPU(Multi-Public unit)
• variety of technologies using different physical
  media,DSL ,Ethernet,HPNA, ...

15
DSL vs. Switched Ethernet
Ethernet-DSL Comparison
16
MTU Internet Access Diagram

• MTU Internet Access Diagram

17
Layer Options

• Upper
• UPnP and SCP
• Jini
• LonWorks
• CEBus / Home Plug and Play
• Salutation
• EMIT

• Middle
• TCP/IP
• Lower
• Ethernet For commercial market and new homes
  built with structured wiring
• Powerline LonWorks, X10, CEBus, SCP, HomePlug
• Wireless 802.11, Bluetooth, HomeRF
• Twisted Pair HomePNA, LonWorks, CEBus

• Observation
• Using TCP/IP in the middle layer is a rising
  trend in the industry
• Power line shows strong potential for the
  consumer market in the present time and near
  future

18
Smart Home Network Technology Lower Layer

• Power line
• X-10 (about 60 bps)
• Implements all three layers
• LonWorks (about 5.4 Kbps)
• Implements all three layers
• CEBus (Consumer Electronic Bus, about 5 Kbps)
• Converting to SCP
• SCP (Simple Control Protocol)
• Under development, a subnet of UPnP
• Intended to extend the reach of UPnP into smaller
  devices
• HomePlug
• Standard for high-speed home network

19
Smart Home Network Technology Lower Layer

• Wireless
• Most wireless standards are for high-speed home
  networking applications, but may not be
  economical for smart home networking
• 802.11 (2-11 Mbps)
• HomeRF (1.6Mbps)
• Bluetooth (720Kbps)
• CEBus
• SCP is expected to replace CEBus, but initial SCP
  chips are in development for power line, not
  wireless

20
Smart Home Network Technology Lower Layer

• Phone Line / Twisted Pair (TP)
• CEBus and LonWorks technology has transceiver for
  twisted pair
• HomePNA is a standard for high-speed home
  networking
• Still too expensive for use in most smart home
  networking devices

21
Smart Home Network Technology Lower Layer

• Coaxial Cable, Fiber
• Professional installation of coaxial cables and
  fiber optic lines required
• Ethernet
• A more feasible alternative for new homes built
  with structured wiring
• Certain commercial applications benefit from the
  throughput and maturity of Ethernet

22
Smart Home Network Technology Lower Layer

• Conclusion
• Ethernet is a feasible alternative for new homes
  built with structured wiring and commercial
  applications
• For the present time and near future,
  manufacturers are relying on power line
  communication technologies

23
Smart Home Network Technology Middle Layer

• TCP/IP
• Using TCP/IP in the middle layer is a rising
  trend in the industry
• A number of companies are developing protocols
  that run over TCP/IP
• UPnP and LonWorks use TCP/IP as the middle layer,
  as well as additional protocols

24
Smart Home Network Technology Upper Layer

• LonWorks, SCP and X-10
• Encompasses all elements of the three layers
• UPnP (Universal Plug and Play)
• Encompasses all but the lower layer
• Jini
• Encompasses the middle and part of the upper
  layer
• CEBus (with Home Plug and Play)
• Encompasses all but a portion of the upper layer
• Salutation
• Runs at the upper layer
• EMIT
• Part of the upper layer

25
Embedded Internet Hardware andSoftware Platform
Identified Needs

Ease-of-use
Low Cost
Reliable
TCP/IP Capable
Ethernet Enabled
Compatible
Heat Sink Free
26
AMD Solution
27
AMD Strategy

• Am186/188xx
• Target Market
• Commercial and Consumer Gateway
• Commercial Node and High-End Consumer Node
• ElanSC520
• Target Market
• Commercial Gateway
• High-end Consumer Residential Gateway with
  Integrated Smart Home Network Gateway

28
Am186ED/EM/ER/ESBlock Diagram
29
High Performance of Am186
25MHz
25MHz
33MHz
50MHz
32-bit performance at a 16-bit price. LAPD
based on AMD LAPD benchmark program
30
E86 Hardware Advantage
Ethernet Connectivity Net186 Demonstration Board
RJ-45
Serial EEPROM
PAL
Am186ES
256Kx16 Flash
2 Serial Ports
PCnet-ISA II 10BaseT Ethernet Controller
256Kx16 SRAM
Am186ES Local Bus
31
Net186 Block Diagram

• Utilizing the Net186 Demonstration Board

Flash 256K x 16 (512Kbyte)
SRAM 256K x 16 (512Kbyte)
Data
RS-232
10Base-T
PCnet-ISA II Am79C961A
Address
Am186ES
RS-232
Control
Ethernet
PAL
32
Achieving an AMD Implementation of Commercial and
Consumer Gateway
Add the Smart Network interface!
Ethernet Switch (optional)
PCnet-ISA II MAC
512KB Flash
512KB SRAM
10/100 Ethernet
Phy
Am186ES 40MHz
802.11b MAC
RF
PCnet-ISA II MAC
10 BaseT Ethernet
Power Line MAC
Power Line Phy
Power Line
Phy
Am186 local bus
Net186 Reference Design
Extra Hardware Required
33
Am186 Family Fusion Program Software Support

• RTOS
• Paradigm
• RTKernel
• U S Software
• SuperTask!/TronTask!
• Accelerated Technology
• Nucleus PLUS
• Embedded Power Corp.
• RTXC
• Microtec Research
• VRTX

• Networking (TCP/IP etc.)
• All RTOS Vendors
• InterNiche Technologies
• Agranat Systems
• Datalight
• EBSnet

For Contact Information, find FusionE86 link at
http//www.amd.com/embedded
FusionE86 Program
34
Budgetary Am186 Production and Development Cost
Paradigm Toolset includes full IDE including
Debugger. Also includes TCP/IP Stack, and RTOS.
Costs estimated for 10Ku/year Distribution
Resale, subject to change. Does not include
cost of manufacturing.
35
ÉlanSC520 Microcontroller Block Diagram
Elan SC520 Microcontroller
AMDebug
Am5 86 Core
x

South Bridge Functions
FPU
RTC
PIO
16K Cache

PIC (13)
GPT (3)
PCI Controller
DMA (4)
16550 UARTs (2)
WDT
Memory Controller
PIT (3)
SWT
North Bridge Functions
SSI
GP Bus
GP (ISA Bus)
SDRAM
PCI Bus 2.2 Compliant
36
Performance Comparison
50MHz
133MHz
LAPD benchmark results based on AMD LAPD
benchmark program
37
E86 Hardware Advantage
Ethernet Connectivity NetSC520 Evaluation Board
38
NetSC520 Block Diagram
PC104 Connectors
IDE Conn.
3.3V
Power
2.5V
5V
Battery
Vbat
10/100 Ethernet
RJ45
System Clocks
3.33MHz
32.76KHz
DB9
RS-232 Transceiver
Push- Button
DB9
RESET
JTAG
CFG Bootstrap
PC 66/100 SDRAM 16MB
FLASH 16MB
EEPROM
39
Achieving an AMD Implementation of a Multipurpose
Gateway
Add the LAN Interface!
Power Line MAC
16MB Flash
16MB SDRAM
Power Line Phy
Powerline
Ethernet Switch (optional)
PCnet-Fast III MAC
ElanSC520 133MHz
10/100 Ethernet
Phy
UART
PCnet-Fast III MAC
HomePNA MAC
10/100 Ethernet
HomePNA Phy
HomePNA
Phy
802.11b MAC
PCI bus (PC-104 on NetSC520)
RF
802.11b Wireless LAN
520CDP or NetSC520
Extra Hardware Required
40
ElanSC520 Fusion Program Software Support

• RTOS
• Accelerated Technology, Inc.
• Embedded Power Corp.
• FSM Labs
• Lineo
• Microsoft
• On Time
• Paradigm Systems
• QNX
• Wind River Systems

• Networking (TCP/IP etc.)
• All RTOS Vendors
• Agranat Systems, Inc.
• EBSnet
• InterNiche

For Contact Information, find FusionE86 link at
http//www.amd.com/embedded
FusionE86 Program
41
Budgetary ElanSC520 Production and Development
Cost
Paradigm Toolset includes full IDE including
Debugger. Also includes TCP/IP Stack, and RTOS.
BOM costs estimated for 10Ku/year Distribution
Resale, subject to change. Does not include
cost of manufacturing.
42
AMD Value PropositionAm186/188xx

• Target Market
• Commercial and Consumer Gateway
• Commercial Node and High-End Consumer Node
• Value Proposition
• Price/Performance
• Adequate performance for handling various network
  protocols
• The limited addressing range of most 8-bit MCU
  make them difficult to implement full TCP/IP
  stacks
• Low cost of products and development environment
• Time-To-Market
• Fully featured development tools from multiple
  vendors
• Excellent software support including RTOS and
  protocol stacks
• Net186 demonstrates Am186s capability of
  implementing TCP/IP over Ethernet.
• Utilize the hardware reference designs
• In many instances customer will only need to add
  the Smart Network interface

43
AMD Value PropositionElanSC520

• Target Market
• Commercial Gateway
• High-end Consumer Residential Gateway with
  Integrated Smart Home Network Gateway
• Value Proposition
• Price/Performance
• High performance
• Handling all kinds of protocols involved
• Low Power Consumption for heatsink-less operation
• Time-To-Market
• Low cost, powerful development tools from
  multiple vendors
• Excellent software support including ported RTOS
  and protocol stacks
• Easy to add Smart Network interface to the
  hardware reference designs via the PCI bus.

44
AMD Solution to Identified Needs

Ease-of-Use Related to software. Ubiquitous E86 software support.
Low Cost Achieved in Price/Performance value proposition.
Reliable E86 is a proven platform - a stable and reliable solution.
TCP/IP Capable Net186 and NetSC520 demos TCP/IP over Ethernet. Many OSs and TCP/IP stacks are already ported to these platforms. Both offer enough performance and addressable memory to achieve TCP/IP.
Ethernet Enabled Ethernet is demonstrated on both Net boards. Customers have access to Schematics and Gerbers.
Compatible Compatibility is easier to achieve through software. Ubiquitous E86 software support.
Heat Sink Free The Am186 family and ElanSC520 enable designers to choose from a wide range of performance levels. All of these products operate under 2W.
45
Back-up Slides
46
Examples of Potential Customers

• Allied Telesys - Japan
• Coactive Sausalito, CA.
• Ericsson - Worldwide
• GE/Smart LLC Honeywell Worldwide
• Home Automation, Inc. New Orleans, LA
• Invensys Network Systems Richmond, VA
• Panja Richardson, TX
• Prosyst Cologne, Germany Alpharetta, GA
• Smart Systems, Inc.- Albuquerque, NM
• SmartWORLD (formerly HIG) Australia
• Xanboo New York, NY
• See also the Gateway presentation for more
  gateway/controller vendors.

47
E86 Products for The Embedded Internet
ÉlanSC520
PERFORMANCE
Am186ER
Am186EM
Am186ES
Am186ED
Am188ER
Am188EM
Am188ES
INTEGRATION
ÉlanSC520 x86-compatible 32-bit microcontroller
for gateways
x86-compatible 8/16-bit microcontrollers, for
nodes or gateways
48
ElanSC520 Benchmark
49
Am186 Benchmark
50
Am186 Benchmark (cont.)
Am186 number for 50Mhz can extrapolated as a
linear increase from 40Mhz, b/c it uses the same,
zero-wait-state memory 11,750 Dhrystone 2.1
3,405 LAPD.
51
E86 Value Proposition
Leverage the billions of dollars of research
and development on the worlds dominant
architecture x86

• Proven Hardware - Code
  compactness
• Software compatibility -
  Performance
• Broad, established set of tools -
  Familiarity
• Integration -
  Price

52
Which 5 of the following items are typically
most important to you when selecting a MCU or
MPU?
53
Example Human Interface Web Server

• Web Servers can be embedded in the node or the
  controller
• See status via web
• Control the embedded device (via a Java or
  otherwise based application using TCP/IP)
• Benefit Intuitive Graphical User Interface

54
Benefits of the Embedded Internet

• Sharing information in real time
• Machine to Human
• Machine to Machine

55
Demand Push White Goods Manufacturers and
Service Providers

• Washing machines, refrigerators, stoves,
  microwaves, etc.
• Reduce total cost of ownership (TCO) of the
  device
• Remote configuration and upgrade
• Failure notification
• Easier maintenance
• Smart Networks open up new markets of telemetry
  e-services.
• Information (such as usage patterns).
• Greater Standardization

56
Demand Pull End-User Benefits

• Allows end-users to access and control devices on
  the LAN from anywhere in the world.
• Instant communication
• More familiar user interface
• WWW
• Email
• Easier configuration

57
FusionE86 Third-Party Support

• Companion Chips
• Chipset
• Miscellaneous
• Embedded Motherboards
• Evaluation Boards
• Reference Designs
• Single Board Computers
• Service Provider
• Design, Development Engineering Service

• Development Tools
• Compiler
• Debugger
• ICE / ROM ICE
• IDE
• Miscellaneous
• Operating Systems
• RTOS
• ROM-DOS
• Windows
• System Software
• BIOS
• Device Drivers
• Protocol Stacks
• Miscellaneous

58
E86 Software Advantage

• Innumerable software inherited from PC market
• Fully debugged
• Almost free
• Multiple vendors
• Almost all OSs support x86 CPU
• Industry leader in software
• More software solution than any other CPU
  architecture
• New applications appear on PC first
• Better proven on x86 platform