GENERIC STRATEGIES - PowerPoint PPT Presentation

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GENERIC STRATEGIES

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GENERIC STRATEGIES COMPETITIVE ADVANTAGE Low Cost Differentiation Cost Leadership Differentiation Broad Target MARKET SCOPE Differentiation Focus Cost – PowerPoint PPT presentation

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Title: GENERIC STRATEGIES

1
GENERIC STRATEGIES
COMPETITIVE ADVANTAGE
Low Cost Differentiation
Cost Leadership
Differentiation
Broad Target
MARKET SCOPE
Differentiation Focus
Cost Focus
Narrow Target
Michael E. Porter, Competitive Advantage

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