Introduction to Social Responsibility and Ethics

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Introduction to Social Responsibility and Ethics
Key Terms flextime telecommuting Ad Council green
marketing ethics Better Business Bureau price
gouging whistle-blowing

• Objectives
• Provide examples of businesss social
  responsibilities
• Textbook Reading
• Explain the concept of business ethics
• Apply guidelines for ethical behavior

Marketing Essentials Chapter 6, Section 6.2
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What is Social Responsibility?
It is the principle that companies should
contribute to the welfare if society and not be
solely devoted to maximizing profits.
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Business and Social Responsibility

• Some businesses believe their role in society
  includes actions affecting
• The workplace
• The marketplace
• Their communities
• The environment

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In the Workplace
flextime A program that allows workers to choose
their work hours. telecommuting A program that
involves working at home, usually on a computer,
with completed jobs transmitted by e-mail or
mail-in disk.

• Many business try to
  accommodate employee
  needs by
  creating a
  user-friendly workplace environment.
• Flextime allows workers to choose their work
  hours from pre-determined options.
• Telecommuting involves working at home, usually
  on a computer. Completed jobs are transmitted by
  e-mail or by mailing in disks.
• Extended Family Leave
  The Family and Medical Leave
  Act of 1993 (FMLA) is a United States federal law
  requiring covered employers to provide employees
  job-protected and unpaid leave for qualified
  medical and family reasons.

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In the Marketplace

• Socially responsible companies cooperate with the
  government and consumer groups to provide
  important information to consumers.

Through its advertising, the Almond Board of
California informs consumers about the health
benefits of almonds.
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In the Marketplace
Ad Council A nonprofit organization that helps
produce public service advertising campaigns for
government agencies and other qualified sponsors.

• The Ad Council X is a nonprofit organization that
  helps produce public service advertising
  campaigns for government agencies and other
  qualifying groups.
• Click here to view

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In the Marketplace

• In the broadcast industry, standards for
  acceptable material are established by the
  Federal Communications Commission (FCC). Network
  executives can also establish their own policies
  for self-regulation.
• Socially responsible companies also look for ways
  to respond to consumers concerns.

This ad from McDonalds shows the companys
efforts to promote its commitment to offering
healthier menu options.
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In the Community

• Local businesses try to support
  community
  efforts by
  funding teams or
  
  helping with food or toy
  drives.
• Large companies have guidelines and initiatives
  that clearly define how they see their role in
  supporting community causes.
• The World Business Council for Sustainable
  Development (WBCSD) is a coalition of
  international companies who try to use business
  leadership to bring about responsible economic
  development, improved efficiency, and corporate
  social responsibility.

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In the Environment

• Green business design their business practices so
  that they promote sustainability.

sustainability When a venture seeks to achieve
economic, environmental and social goals without
compromising the ability of future generations to
meet their own needs.
Click this logo to view video clip
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Business Ethics Social Responsibility
Assignment

• Directions
• Choose a partner to work with.
• Choose a company that demonstrates social
  responsibility (and let your teacher know right
  away so there are no duplicates).
• Visit the business (primary research) or conduct
  online (secondary) research to report back to the
  class.
• Create a PowerPoint presentation for the class on
  your findings. Be sure to include the name of
  the company, their size, their headquarters,
  brief company history, mission statement, company
  values/goals/philosophy and how they incorporate
  and promote social responsibility. If possible,
  include a video clip and/or pictures that are
  relevant to your findings.
• Be creative! How can you bring your presentation
  to life?

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• Evaluation Your assignment will be graded on the
  following criteria
• How well did you follow directions?
• Is your assignment neat and organized?
• Does the content help to clearly illustrate the
  concepts?
• How creative and credible is the information you
  are presenting?
• Is it evident that sufficient planning went into
  this assignment?
• Whats your WOW factor?

Click here to see a rap!
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Chapter Reading

• Read chapter 24 in the Entrepreneurship book.
  Take some brief notes on the content.
• In your notes, answer the questions 2-6
  in the Key Concept Review found
  on page 527.