How to start a business 101 by Mary t. vigil-tarazoff, Director And Victor Carbajal, Business advisor Small business development center- wnmu

1
How to start a business 101by Mary t.
vigil-tarazoff, DirectorAnd Victor Carbajal,
Business advisor Small business development
center- wnmu
2
Agenda

• Getting it down on paper
• Finding your Identity
• Are your papers in order?
• Hired Hands
• Financing
• Lifelines

3
Getting it down on PaperThe Business Plan

• Introduction
• Products and Services
• Manufacturing and Operating Plan
• Market Analysis
• Sales Plan
• Management Plan
• Financial Analysis

4
Finding Your IdentityLegal Forms of Business
Registration

• Sole Proprietorship
• General Partnership
• Limited Partnership
• Sub-Chapter S Corporations
• Professional Corporations
• Non-Profit Corporations
• Limited Liability Company (LLC)

5
Are Your Papers in Order?Business Registrations
and Regulatory Issues

• Business Registration 25-35
• New Mexico Tax and Revenue Dept. (CRS-1 Filers
  Kit)
• If Incorporating or Creating a Non-Profit
  Organization
• New Mexico Public Regulation Commission-
  Corporations Department

6
Hired HandsEverybody Needs Somebody Sometime

• Must determine what kind of employees the owner
  needs
• Employee or Independent contractor
• The New Mexico Dept. of Workforce Solutions
• The U.S. Dept. of Labor
• Employment Checklist in Starting Out Guide

7
FinancingKnowing Thy Benefactor

• If financing is needed a loan package must be
  completed
• What is the total amount of Start Up Costs?
• Cash flow projection sheets
• Personal Financial Statements
• Grants???
• Department of Vocational Rehabilitation
• Commission for the Blind

8
Capital Sources

• Accion
• The New Mexico Community Development Loan Fund
• Small Business Administration
• Enchanted Land Certified Development Corporation
• The Loan Fund

9
Green Marketing

10
What is a GREEN Business?

• Green businesses operate in ways that solve,
  rather than cause, both environmental and social
  problems. 
• These businesses adopt principles, policies, and
  practices that improve the quality of life for
  their customers, their employees, communities,
  and the environment.
• Socially Responsible

11
Green Marketing

• There are two types of marketing
• Green Business Green Marketing
• Regular Business Marketing Green
• Examples

12
http//www.thegreenoffice.com
13
http//aquafina.com
14
Everything You Do is MARKETING

• Your Name, Product or Service
• Your Package Design (bus card/rack card/web/You
  )
• Your Location
• Media Publicity
• Phone Message
• Promotional Pieces (bus card/rack card/gift
  certificate, web, DVD, )
• Customer Service
• EmployeesWalking Billboards

15
The Keyto Marketing Success

• Find the right Message!
• Use the right Media!
• Deliver to the right Market!

16
10 ways to Market Green

• Internet Marketing
• Choose green suppliers
• Recycle
• Target market
• Find sustainable ways
• Operate a green business
• Change consumers mind-set/habits green
• Credibility-vision
• Promote green lifestyle
• Echo-packaging

17
Marketing AdvertisingYour Green Business

• Contribute to preserving or enhancing
  environmental qualityThink GREEN
• Renewable energy
• Smart/green electricity grids
• Energy efficiency and green building
• Bio-fuels

18
Continued

• Clean technology manufacturing
• Recycling
• Low-carbon transportation
• Air and water quality
• Sustainable agriculture

19
Target MarketingWho /Wants/Needs

• Niche Marketing
• Think Narrow
• Know your customer
• What media do they use?

20
Green Brand IdentityWhat people think you are
is who you are
21
2009 Hot Businesses and Trends

• Websites to view 
• Trendwatching.com
• Iconculture.com
• Trendcentral.com
• Blogs technorati.com
• E-content magazine people want to be contacted
  by e-mail 

22
2009 Hot Businesses and Trends

• Green Businesses 
• Recycling Green consultants
• Green headhunters finding people who are
  environmentally conscience to hire out.
• Green janitorial supplies
• Green construction and design companies
•  
• Food Artesian foods
• Gourmet chocolate. Bacon is the food of the year
  Bacon Chocolate. The high end chocolate
  business is booming.
• Vegetables meatless meals, salad bars very
  popular
• Functional food Vita Water, wheat less foods.
• Gourmet meals on wheels. Use a Streamline travel
  trailer to prepare and deliver.
• User friendly chicken wrapped chicken
• Booze beer, craft beer, microbrews, organic
  beer. Wine green wine competition, lower price
  wine, wine in boxes. Tequila is very popular
  now.

23
2009 Hot Businesses and Trends

• Local food trends 
• Local food trends Desserts, Paletas ( ice
  pops), brew pops, Pink Berry (sugarless yogurt).
• Cup cake sales
• Chewable Ice stores are selling chewable ice.
  You can purchase chewable ice making machines.
  Icechewing.com.
•  
• People over 50
• There are 4 million people age 85 and over.
•  
• Household items with large print (large print
  measuring cups, etc)
• Home medical services
• Senior services transitional services
• Emptying homes holding yard sales, estate sales
• Alzheimers patients making products for them 
• Kids and teens
• College planning services working as an
  independent doing research to match kids with
  schools including students with special needs.
• Tutoring services for autistic children, high
  school athletes
• Personal trainers for high school students for
  college, assisting in working toward and finding
  scholarships.
• High school travel planning for school events

24
THANK YOU

• Contact Information
• WNMU Small Business Dev. Center
• [phone]
• Victor Carbajal, Business Advisor
• carbajalv_at_wnmu.edu
• Mary T. Vigil-Tarazoff, Director
• vigiltarazoffm_at_wnmu.edu