Persuasion Techniques

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Persuasion Techniques

• ELA8LSV2 a. Student interprets and evaluates the
  various ways in which visual image makers (e.g.,
  graphic artists, illustrators, news
  photographers) communicate information and affect
  impressions and opinions
• ELA8W1
• f. Provides details, reasons, and examples,
  arranging them effectively by anticipating and
• answering reader concerns and counter-arguments.
• g. Supports arguments with detailed evidence,
  citing sources of information as appropriate
• h. Anticipates and addresses reader concerns and
  counter-arguments

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Persuasive Techniques

• Snob Appeal
• Repetition
• Emotional Appeal
• Testimony
• Bandwagon

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Snob Appeal

• A play on our desire for fancy things and the
  "good life". Jewelry, expensive cars, perfumes,
  designer clothing and accessories are often
  marketed using snob appeal.

4
Repetition

• Repeating a thought, idea, jingle, or image
• Audience can generally recite the jingle because
  they have heard it so often
• What is mLife?

5
Emotional Appeal

• Images or words that appeal to the audiences
  emotion
• Can play on the audiences emotions of guilt and
  angerpropelling them to take action
• Can also create a memorable commercial with humor

6
Testimony

• Celebrity endorses a product
• Sponsorships are dependent on celebrity
  actionsMichael Vick

7
Bandwagon

• This tactic assumes that people like to follow
  the crowd acting and buying like the majority.
  Most people want to be popular so advertisers
  portray their products with this in mind.

8
Quiz

• Using your notes, write the type of persuasion
  used in the following examples.
• Try the new Whopper at Burger King. The new
  Whopper is everything a burger should be. The new
  Whopper can make you so happy. Try the new
  Whopper today.
• By giving just 5 a day, you can feed a family in
  Africa for a week.
• Michael Jordan wears Nike and he says that they
  are the best shoe for athletic performance.
• Ford is introducing a new car to its customers.
  They state that all the people in Europe are
  driving these cars and love them! The end of the
  commercial asks, Have you driven a Ford lately?
• Donate 5000 to the food bank and gain entry to
  the most exclusive New Years party in the city.
  All the rich and famous people will be there.