The Gamification of Businesses

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The Gamification of Businesses

• Adam Seaman
• Cody Heim

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• Businesses use gaming principles in marketing

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• The Senior VP of Marketing Brian Pope believes
  that this will be a beneficial partnership.
• "We will get a lot more mileage and impact out of
  our limited dollars than doing a lot of mass
  communication," 
• This years sales grew 40, and the sales are
  expected to pass 100M

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• The market for mobile ads is booming and
  estimated at 2.6B
• And is expected to reach 10.8B by 2016.

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• Small businesses may have more to gain from
  gamification then larger corporations.
• Because of this small business can interact with
  the customers that would not have made sense
  before.

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• Foursquare the Poster Child of gamification.
• Since its launch in 2009, 750k Companies have
  joined Foursquare to tap into the 20M app user
  market.
• I would say with 98 certainty it has helped our
  business, Christophe Hille Co-Owner of Northern
  Spy Foods

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• Gamification principles can be used to improve
  productivity.
• The goal happier employees and more sales,
  busier stores due to higher levels of customer
  satisfaction, and elimination of inefficiency.
• Est. 2-4 increase in the
  first month

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References

• http//bcove.me/qw9xf17e
• http//www.usatoday.com/money/smallbusiness/story/
  2012-07-29/efficient-small-business-using-game-tec
  hnology/56545082/1
• http//tctechcrunch2011.files.wordpress.com/2012/0
  3/kiip-apps.jpg?w284
• http//cdn01.cdn.justjared.com/wp-content/uploads/
  headlines/2012/07/katy-perry-popchips.jpg
• https//twimg0-a.akamaihd.net/profile_images/62913
  2317/Pope_headshot_low_res.jpg
• http//www.iphonespyreviews.org/wp-content/upload
  s/2011/06/iPhone-Apps.jpg
• http//smartcheck.me/wp-content/uploads/2010/10/fo
  ursquare_logo-300x300-11.png
• http//farm8.staticflickr.com/7012/6796175155_817c
  8da30e.jpg
• http//www.finsmes.com/wp-content/uploads/2011/11/
  objective_logistics_logo.jpg