Aesthetic Styles: Art Deco

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Aesthetic StylesArt Deco

• Say, you are asked to design a GUI in the
• Art Deco style

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Some Aesthetic Styles

• Artistic
• Abstract
• Cubism
• Expressionism
• Figurative
• Folk
• Impressionism
• Realism
• Surrealism

• Musical
• Baroque
• Classic
• Elizabethan
• Gregorian
• Impressionism
• Modernism
• Rococo
• Romanticism

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Art Deco Sounds
Orchestral Introduction George Gershwin
Rhapsody in Blue
Band and Vocal Swing
Song Ella Fitzgerald
Someone Wholl Watch Over Me
Movie clip Hollywood Review of 1929
Singin in the Rain
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Art Deco Magazine Layout
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Art Deco Typefaces
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Art Deco Color Schemes
1. 2. 3. 4. 5. 6.
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Art Deco Posters
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Art Deco Architecture
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Art Deco Interiors
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Art Deco Houseware
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Art Deco Jewelry
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Art Deco Fashion
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Vocabulary of Aesthetic Visual Design

• Terminology of the non-IT world Basic literacy
  for GUI designers

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Design Involves Both Form and Function
.
Pure
Art
design
Form
Pure Engineering
Function
(Peak Gibson, 2002)
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Design Involves Both Form and Function
.
The Business
Environment
Form
Traditional Is/IT
Function
(Peak Gibson, 2002)
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Design Topics Relevant to Visual Design

• Functional design
• Targeting
• Functionality
• Mental models
• Usability
• Appearance

• Aesthetic visual design
• Elements
• Principles
• Typography
• Color
• Composition