Youth Advocacy vs. Tobacco Company Marketing

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Youth Advocacyvs.Tobacco Company Marketing

• You might ask, who is winning?

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The Side of Tobacco Marketing
Cigarette companies spend over 11 billion a year
to market their products. They spend about
9.5 billion a year to market their products in
local stores.
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The Side of Tobacco Marketing

That is 85 spent on point-of-purchase. This
translates to a flood of advertising and
marketing.
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The Side of Tobacco Marketing
How do these numbers translate to youth? Kids
are 3 times more sensitive than adults to tobacco
advertising.
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The Side of Tobacco Marketing
Imagine how many times a susceptible child
entered through this door. Looks awful similar
to the NESQUIK Milk ad.
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The Side of Tobacco Marketing
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What ever will we do?
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Join the Countrys Fight
We mustnt forget about a very important
component, YOUTH ADVOCACY! What have youth been
doing all around the country?
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Youth Advocacy Side
There is a very important campaign on the
forefront of this issue. StoreALERT Advocates
Limiting Exposure to Retail Tobacco
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Youth Advocacy Side
StoreALERT raises awareness of product and
advertisement placement in stores.
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Youth Advocacy Side
How is this accomplished? Youth all across the
nation have been observing these stores. Using a
StoreALERT Report Card, youth document the
placement and marketing.
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Youth Advocacy Side
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Youth Advocacy Side

• What does the survey look for?
• - Are products at eye level?
• - Do you get a free gift with purchase?
• - Are they giving away free samples of snus
• with any tobacco purchase?
• - Is there a fire truck placed directly on top of
• the dissolvables display? (targeting kids)

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Youth Advocacy Side
Each store receives a score on their report
cards. Scores are then compared to
understand the the level of local marketing.
Also, they are sent to a national database.
Did you get an A?
No, I failed.
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Youth Advocacy Side
This is a powerful tool. - It brings light to
industry marketing. - It opens the eyes of the
community, rallying required support. - It is
essential to changing policy.
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Youth Advocacy Side

This campaign has a very resourceful website.
(www.StoreALERT.org)
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Youth Advocacy Side

On the website Training Guides, everything you
want to know about point-of-purchase sales Power
Point Presentations, to train youth and peers how
to use StoreALERT to monitor advertising
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Youth Advocacy Side

It is a one stop shop for things you need to
know.
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But wait, thats not all


Newly passed FDA Bill Bans free giveaways of
any non-tobacco items with the purchase of a
tobacco product or in exchange for coupons
Limits in-store point-of-sale tobacco
advertising to black-and-white text only
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But wait, thats not all


Newly passed FDA Bill Restricts vending
machines and self-service displays to adult-only
facilities Limits advertising in publications
with significant teen readership (more than 15
percent or 2 million) to black-and-white text
only
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So, who is winning?


I think you know the answer. Any questions
for the panel?