European Institute for Managing Diversity Activities San Andres de Llavaneras 08392 Barcelona Tel: [phone] mobile [phone] Admin. 34 93 772 4478 mobile [phone] [e-mail] [e-mail] Site: www.iegd.org

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European Institute for Managing
DiversityActivities San Andres de
Llavaneras08392 BarcelonaTel 34 792 8152
mobile [phone]Admin. 34 93 772 4478
mobile [phone]ieg_at_iegd.org
mcasanova_at_iegd.orgSite www.iegd.org
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European Institute for Managing Diversity
Vision

• Inclusion of all social diversities contribute to
  sustainable development

Mission

• Give support to companies and institutions with
  the aim of creating climate of trust that
  increases corporate results through the inclusion
  and participation of all its Human Capital.
  Creating Work/Life programs to help employees
  balance professional and family life

Diversity Management is the new corporate
strategy for the new era, it leverages the most
valuable resource of any organisation its Human
Capital.
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EIMDFrom Segmenting to Diversity Inclusion

• In the 80s the large corporations created an
  irreversable change from
• segmentation of its Human Resources as a policy
  to address the minority needs
• to the development of Diversity Management as an
  inclusive policy for all its Human Capital a
  strategy to reduce the operating costs and to
  increase the efficiency of the organization, and
  measuring its impact on the bottom line results
  while creating a supportive environment for all
  its peoples to achieve Work/Life balance.

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IEGDInstituto Europeo para la Gestión de la
Diversidad.org

• Since the early 80s Ms Casanova has
  participated in expert groups, European Union
  funded project and in monitoring socio-economic
  trends in the area of Human Resource strategic
  management. In 1998 Ms. Casanova founded the
  EIMD, in order to meet the needs of US companies
  in rolling out their Diversity policies
  throughout Europe giving support in the
  implementation process of its Corporate Diversity
  policies in its subsidiaries across the different
  European countries ( Member States)
• The EIMD is an NGO
• Its founding members are Domino (Ms. Geraldine
  Bown ) in the United Kingdom and the European
  Institute for Managing Diversity of Scandinavia
  (Ms. Margareta Eklund). The IEMD is today present
  in 24 countries through its network of local
  members companies with expertise in Diversity
  and Work/Life policies.

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EIMDList of Members

• Israel
• Italy
• Luxembourg
• Netherlands
• Norway
• Poland
• Portugal
• Slovak Republic
• Spain
• Sweden
• Switzerland
• United Kingdom

• Austria
• Belgium
• Baltic countries
• Czech Republic
• Denmark
• Dubai
• Finland
• France
• Germany
• Greece
• Hungary
• Ireland

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IEGDMiembros del IEGD

• The member of the EIMD are local companies
  invited to join the Institute, and selected on
  the grounds of their expertise in Human Resources
  strategic management, their focus on equal
  opportunities and their commitment to Diversity
  inclusion.
• These are experienced companies, experts in all
  of the aspects relevant to Diversity Management,
  and which provide the local support to the
  international corporations for which the EIMD
  give consultancy service, training in Diversity
  Awareness sessions and implementation of
  Diversity policies and strategies.
• The local implementation of the different process
  is done by adapting to the unique reality of the
  companies we work with, considering aspects such
  as language, culture, business priorities,
  legislation, environment etc.

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EIMDThe Managing Diversity policy tends to

• include all its publics behind corporate
  objective
• leverage its Diversities (visible and
  non-visible)
• achieve maximum efficiency through the productive
  process
• improve corporate results and increase profit
  margins.
• ...through the inclusion, satisfaction and
  participation of
• ALL its Human Capital

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Diversity and societyTypes of Diversity
Definition
Iceberg

• Visible Diversities
• Create an attitude derived from the traditions
  stereotype the person has toward a group

• Non-visible Diversities
• Major generators of conflicts
• Lack of communication
• Decrease of efficiency
• Responsible of operational and structural costs
• Reduce creativity and innovation
• Jeopardises corporate sustainability

Diversity Management takes into account visible
and invisible differences of all Human Capital of
the organisation.
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EIMDHow

• Diversity Management programmes have a direct
  impact in costs, increasing efficiency and
  corporate results
• reduce absenteeism
• avoids time spent and time lost
• increase team behaviour, efficiency in meetings,
  cross-cultural relations
• attract best talents
• reduces turnover
• reduces recruiting costs
• increases innovation and creativity
• contributes to company image in order to
  integrate internal and external publics
  leveraging their contribution to corporate
  results
• increases the efficiency of communications and
  feed-back in order to involve all potential
  contributions from all its diverse publics
• among other always measurable indicators

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From Division to DiversityBackground
Diversity Management programs
Programs segmented to focus minorities
Human Resources
Minorities
Human Capital
Diversity profile of H.R.
Corporate commitment
Gender
Barrier analysis
Measure Evaluate ROI
Race
Religions
Diversity awareness
Communications feed-back
Disabled people
Age
Inclusion programs
Training Personal development
Nationalities
Cultures
The objective of Managing Diversity is to shift
from programs focused on segmented clusters to
develop inclusion of all diversities through
aligning behind common interests and objectives.
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EIMDTraining and Conferences

• training for responsible of human resources
  department of the following companies
• Ambulancias 061
• UGT
• Cruz Roja
• SGL Casadevall
• SEAT, S.A.
• Nestlé
• Transmediterranea
• Iberia
• Ferrocarrils Generalitat de Catalunya
• Ferrocarriles Metropolitanos (Metro)
• Taugem
• RENFE
• Telefónica
• Aigües de Barcelona
• Consorci de les Drassanes de Barcelona
• Port de Barcelona
• Merk
• Aigües de Sabadell

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EIMDCompany projects

• Sara Lee Group (Cruz Verde Legrain, Grupo Sans,
  Douwe Egberts). Internal autdit to evaluate the
  level of implementation of Diversity Policy in
  the companies.
• Motorola. Internationa session for top
  executives- Managing Diversity for sustainable
  leadership
• Frigoscandia. Diversity Awareness project for
  senior management and employees to start the
  implementation process of Diversity policies.
• FMC. Session on Corporate Diversity Policy for
  senior management to implement Diversity
  strategies
• Lucent Tecnologies. Diversity Awareness project
  to improve the interaction engineers / clients
• Transportes Metropolitanos de Barcelona. Develop
  Diversity Corporate Policy
• Monsanto. Diversity Strategy session for
  corporate leaders of Europe / Africa region
• Air Products. Implementation of corporate
  Diversity policy in its 13 European operations
• Almería Diversa - Regional development for the
  City Council of Almería
• Tarragona Diversa - Regional development for the
  City Council of Tarragona
• TEMPORA - Centre of Resources for Conciliacion (
  Work / Life policies)
• La Caixa - Savings Bank in Spain. Develop
  Work/Life Corprorate policy

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EIMDProducts and Services I

• Consultancy
• Design and implementation of the Management
  Diversity policy and adaptation the
  international subsidiaries to the headquarters
  corporate models
• Coaching
• Support to executives throughout the design and
  implementation process of a corporate diversity
  policy in their organisation
• Research
• Determine the diversity profile of the company
  and assessment needs analysis
• Indicators to measure Regional Development
  through Diversity Inclusion and Benchmark with
  other regions
• Indicators to measure impact of corporate
  Diversity and Conciliation policies and
  Benchmark with other companies
• Diversity and Work/Life Programmes Design
• Design programmes to create and inclusive climate
  and Work/Life balance for all employees

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EIMDProducts and Services II

• Communication
• Creation of an internal and external
  communication plan to increase organisation
  visibility and the integration of its publics
• Training
• Diversity Awareness session and all personal
  development training necessary to give support to
  the Diversity and Work / Life programmes
• Measurement and Evaluation
• Measurement and Evaluation of economic and
  non-economic results
• Auditing
• Auditing of the climate towards internal publics
  (employees, collaborate, etc.) and auditing of
  the corporate image towards external publics
  (clients, suppliers, shareholders, etc.)
• European Projects
• Presentations of proposals and develop the
  European Union co-funded programmes

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EIMDAcademic courses in Spain

• University of Valencia (UV)
• Polytechnic University of Valencia (UPV)
• ESADE Business School
• Conferences in Bosch i Gimpera, Pompeu Fabra,
  European University

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EIMDEuropean Projects

• Diversity in Europe
• LEONARDO da Vinci project. Objectives
• a case based report on best practice of
  Diversity Management in Europe through
  illustration of 72 cases.
• Contribution to the development of the European
  network of Diversity management .
• Presentation of the results to the Commission in
  the Brussels Forum with collaboration of The
  European Conference Board
• TEMPORA
• EQUAL Project of the DGV - A Model for an
  inclusive Barcelona
• Partnership UGT, Fomento del Trabajo,
  Ayuntamiento de Barcelona, Barcelona Activa,
  I.E.S.E., European Institute for Managing
  Diversity among others
• VISION 2000
• A Human Resources management quality
  certification program that included diversity and
  equality criteria
• Divers_at_
• Diversity Management Education, University of
  Valencia
• MARIO
• Socio- professional integration of the disable
  through art and culture
• SCALITY
• Model for the integration of the aging population
  in the European Union

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EU Projects

• Anti-Discrimination in the EU
• Investigación sobre la situación actual de la
  implementación de las Directivas del 2000 sobre
  anti-discriminación por parte de las
  administraciones locales de los Estados Miembros
  de la UE en colaboración con CSES de UK
• Business Case of Diversity in Europe 1
• Investigación sobre las buenas prácticas en
  Gestión de la Diversidad por parte de las
  empresas en la UE.- en colaboración con Focus
  Group de UK
• Business Case of Diversity 2
• Research program to analyse the situation of
  diversity and inclusion managemente in 5 strands
• Corporate Community through research addressed to
  the BETP Panel of companies quqntitative and
  qualiative through interviews to detect best
  practices
• SMES, research degree of awarness and
  implementation of diversity and inclusion
  policies in SMEs in Europe, their needs and
  barriers , development of tools in competitive
  markets.
• Academic world state of inclusion of Diversity
  Management in the Academic community worldwide
  and specially in Europe research projects and
  inclusion of subject in curricula
• Link between diversity and innovation
  scientific research and best practice of
  companies
• Diversity Charters code of behaviour of
  companies and institutions to meet the Directives
  of Antidiscimination of the Commission of the
  year 2000. Contribution of Charters
• Symposium and final Congress and Report
• Gender Discrimination Expert groups to analyse
  gender barriers in the areas of child care,
  maternity and paternity leave, stereotyping,
  gender violence

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EIMDParticipation in International conferences
as speaker

• The Second Annual Working Woman 500 Congress,
  Washington 10-12 May, 1999
• The 1999 Work/Family Congress New Era, New
  Issues, New York 22-24 September, 1999
• The EFQM Forum 2000 Managing Diversity A bridge
  to excellence, Istanbul 27-28 September, 2000
• Svenka Kommunförbundet Local Employment
  Practices, Malmö, May 31 June 1, 2001
• MiL, Conference, year 2001
• Women in the Global Economy - Global Women
  Association Washington and Barcelona - 2002
• 38 Annual Conference of AEDIPE (Association of
  Human Resource Managers) Diversity and Social
  Responsibility Cordoba 2-4 October 2003

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EIMDExpert Groups and associations

• European Council of Diversity and Work/Life of
  the Conference Board
• The Global Forum on Family and Work, US
• International Work/Life Summit, UK
• State of the World Forum - Commission for
  Globalisation
• Global Summit of Women
• Member of
• Alumni Association of IESE
• Association of Managers and Executives
• AEDIPE (Association of Human Resource Managers)
• The World Business Academy
• World Organisation for Future Studies
• European Women Management Development Network

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EIMDSome publications

• Nueva Empresa, Spain Gestión de la Diversidad
  La empresa entre todos, December 2000
• Board of The Diversity Journal, US
• Diversity in a changing world
• The New European Union Employment Strategy
• Transnational Diversity Priorities
• Informa AEDIPE, Spain, Humanización de los
  resultados corporativos, April / June 2001
• Dinero, Spain, Aprovechar la diversidad se
  traduce en beneficios empresariales, June 2001
• Chapter 20.2 Gestión de la Diversidad of the
  book España 2010 Mercado Laboral, coordinated by
  Watson Wyatt and edited by Diaz de Santos
• Selection, Spain - Diversity generator of
  creativity and development