Value in the Clouds

1
Value in the Clouds

• The Evolution of the Telephone Industry

2
Who

• Irv Shapiro first job in the industry summer
  of 1976 built Metamor, Edventions and now
  Ifbyphone
• Ifbyphone
• 2 years ago 3 employees and 4,000 calls a month
• Now 30 employees and hundreds of thousands of
  calls a day
• What have we learned about Cloud Telephony

3
What does Ifbyphone do?

• We automate phone calls via a cloud telephony
  model.

4
Centralized (utility), distributed, cloud
Computing
60s mainframe
70s 80s mini computer
90s client server
00s web
TELCO
Now cloud
50s Basic POTs
60s 70s CENTREX
90s Key Systems and Small PBX
00s Hosted PBX
Now cloud
5
Cloud computing models

• Infrastructure
• Amazon EC2, Grid
• Raw computing resources
• Platform
• S3, Azure
• API based infrastructure
• SAAS (Application)
• Salesforce.com
• WebEx

6
The Evolution of Telco?

• First there were FACTELs
• Then there were VIRTELs
• The future is APPTELs

7
FACTEL

• Facilities based carrier (any distributed
  facility)
• Provides dial-tone
• Significant investment in CAPX
• Relatively low margins, high volume
• Must keep applications (features) simple due to
  high customer volume
• Highly regulated

8
VIRTEL

• Data center based TELCO
• Utilizes existing data infrastructure to
  transport calls
• Provides dial-tone
• Relatively low margins, high volume
• Must keep applications (features) simple due to
  high customer volume
• Limited current regulation

9
APPTEL

• Does not provide dial-tone
• Data center based and leverages FACTEL and VIRTEL
  call origination and termination facilities
  (often SIP trunked)
• Good margins due to value pricing
• Able to provide rich applications
• Limited regulation

10
Wheres the beef (or bucks)

• Customers want applications not infrastructure
  just compare Salesforce margins to infrastructure
  players
• Combine
• APPTEL framework
• with your vertical applications
• Very rapid time to market

11
Customer example

• Go Configure
• Home assembly business
• Needed to place thousands of calls to confirm
  appointments for both staff and customers
• Automated using APPTEL infrastructure that
  included Web Based IVR configuration
• Saving 70,000 per year

12
What does an APPTEL look like
PHONE CALL
API CALL
CALL SIGNALING
DIALOG CONTROLLER
BASIC CALL PROCESSING
SMART CALL PROCESSING
13
What is in the Ifbyphone Cloud?
Applications
Developer Tools
Application Layer
Telephony Related Services
APIs
Ifbyphone Platform
Integrated Telephony / Communications
Proprietary and Patent Pending Technologies
14
Next steps

• public.ifbyphone.com/
• partners/developers