The Domino Strategy for Alcohol Use

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The Domino Strategy for Alcohol Use

• Presented by
• Penny Norton

Jackson, Wyoming May 25, 2006
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Description of Millennials

• Computers arent technology.
• The internet is better than TV.
• SuperConnectors
• Tech-Savvy
• Multi-tasking

Source Strategy Magazine, May 2006
www.newdream.org/kids/facts.php
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About Their Personalities

• Less optimistic
• Co-creators
• Active in social causes

Source Strategy Magazine, May 2006
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The Internet

• Faster connections are now common
• 82 of kids are online by the seventh grade
• Cyberspace vs. The Web
• Social networks All the rage

Source Strategy Magazine May 2006 Information
Week March 13, 2006 and May 1, 2006 Newsweek
April 3, 2006
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The Internet
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Fortune Magazines 12 Picks

• YUB (Online Community)
• Craigslist
• FACEBOOK (Online Community)
• Gawker (Online Community)
• Google Maps
• MLB
• YouTube (Online Community)
• Wikipedia (Online Community)
• MySpace (Online Community)
• FLICKR (Online Community)
• Pandora
• NeoPets

Source Fortune Magazine May 1, 2006
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Federal Low-Risk Consumption Guidelines

• Federal low-risk drinking guidelines have been
  developed by the U.S. Department of Health and
  Human Services, and the U.S. Department of
  Agriculture.

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F.E. Warren Air Force Base First Year Outcomes

• Alcohol-related incidents reduced by 75
• DUIs were cut by 36
• Underage drinking cut by 90
• Average age of offender had risen from 19 in
  2003, to over 22 years by the end of 2004.
• Average blood alcohol content for an incident
  went from over .10 in 2003, to under .09 in all
  of 2004 and under .08 in the last quarter.
• Family support referrals down by a third.

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