Fare Adjustment Proposal Outreach

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Fare Adjustment Proposal Outreach

• Part I Outreach
• Part II Results

Final Draft - Updated 9/17/07
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PART I Community Outreach Efforts

• Fare adjustment information has been distributed
  through a wide variety of outlets
• On the Streets
• In the Community
• Through the Web
• Within Capital Metro
• In the Media
• In Collaboration with Partners

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On the Streets

• Buses each bus has fare adjustment brochures and
  pre-paid postage comment cards
• Outreach at Transit Transfer Centers- personally
  gathering feedback from our customers
• South Transfer Center
• 7th Pleasant Valley Capitol Transfer Center
• Tech Ridge Park Ride
• Northwest Park and Ride
• Highland
• Oak Hill Flyer
• Triangle Park Ride
• North Lamar

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In the Community

• The Community Involvement Team has presented the
  fare adjustment information to over 70
  neighborhood associations and community
  organizations. 
• Contacted hundreds of neighborhood associations
  and community groups to present the Fare
  Adjustment Proposal.
• Capital Metro hosted 4 Community Forums
• Conley-Guerrero Senior Activity Center, 808 Nile
  Street , Aug. 23, 530-730 pm, (Bus Routes 2, 17
  300)- 5 Attendees
• Austin Public Library, Carver Branch, 1161
  Angelina, Aug. 27, 530-730 pm, (Bus Routes 2
  320)- 17 Attendees
• Austin Community College, Pinnacle Campus, 7748
  Highway 290 West, Aug. 28, 6-8 pm, Bus Route 333-
  5 Attendees
• Pat Bryson Hall, 201 N. Brushy Street, (Leander
  City Hall)  Aug. 29, 6-8 pm- 15 Attendees
• 24-hour public comment phone line and voice
  mailbox. 

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In the Community Cont.

• 10 Major Community Events
• KAZI Summerfest
• Austin Chronicle Hot Sauce Festival
• AMD Go Green
• Austin American Statesman La Vida Verde Fair
• UT football game, September 8th
• Travis Heights Labor Day Picnic
• AISD Back to School Fairs
• Austin Community College Welcomepalooza Student
  Events at each campus
• City of Austin Urban Transportation Commission
  Meeting
• Community Action Network Community Council
  Meeting
• Spanish, Mandarin, and Vietnamese fare adjustment
  information translated and distributed.
• Fare Adjustment Information available at Downtown
  Capital Metro Transit Store.

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Through the Web

• Community E-Mail List-serves
• Online electronic comment card
• Special Edition Fare Adjustment E-Newsletter
• Community Involvement E-Newsletter with Fare
  Adjustment content

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Within Capital Metro

• Internal Fare Adjustment Outreach
• FRS Bus Operators
• Maintenance and Facilities
• STS
• Administration
• Trained Customer Service staff to handle the
  publics questions comments via phone comment
  line

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In the Media

• Neighborhood and Community Newsletters
• Radio Stations
• Television and News Media
• Press Releases
• Newspapers
• La Voz
• Arriba  
• La Prensa
• El Mundo
• Villager
• NOKOA
• Austin Chronicle
• Hill Country News
• Austin American Statesman

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In Collaboration with Partners

• Briefings to Local Elected Officials
• Fare Adjustment briefing to non-profit Executive
  Directors
• Partnered to Distribute 5,000 Fare Adjustment
  Brochures through
• Austin and Leander Public Libraries
• COA Recreation Centers
• COA Clinics
• COA Neighborhood Centers
• Meals on Wheels
• All Austin Public Housing Complexes
• Foundation Communities Affordable Housing
• Big Brothers Big Sisters
• El Buen Samaritano
• Catholic Charities of Central Texas
• Villas on 6th Affordable Housing Complex

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PART II Results from Comment Cards
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Question One How Often do you use Capital Metro?
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Of the people who ride often
13
Of the people who ride sometimes
14
Of the people who ride rarely
15
Of the people who never ride
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Question Two How do you buy your fare?
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Question Two How do you buy your fare?
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Question Two How do you buy your fare?
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Question Three Do you agree that it is time for
Capital Metro to consider adjusting fares?
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Question Three Do you agree that it is time for
Capital Metro to consider adjusting fares?

• Responses Received as of September 14, 2007

Total Received 1318
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My Comments
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My Comments

• Total Comment Themes Received 1537
• List of Comment Themes
• Bus and Vanpool previously adjusted
• Full Increase
• Hardship Issues
• Incremental Increase
• More or Improved Services
• No Additional Charge Assessments
• Poor Service
• Retain Half Price Value Card
• STS Costs Very High
• Taxes already paid for services
• Increase is to pay for rail

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Ranking Comment Themes
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Comment Themes
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Strongly Agree
26
Agree
27
Neutral
28
Disagree
29
Strongly Disagree
30
Unknown
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EXECUTIVE SUMMARY

• Between August 13th and September 14th CMTA staff
  worked diligently to canvass a large segment of
  the community through personal contact,
  electronic contact and the media. (Ride Capital
  Metro Often 61.43, Sometimes 15.86, Rarely
  10.47, Never 6.36, Unknown 5.88)
• During this time the CMTA staff touched
  thousands of people and gathered 1318 comment
  cards.
• Strongly Agree Agree 44
• Strongly Disagree Disagree 39
• Neutral 14
• There were a wide variety of comments written in
  the My Comments section. The top four issues
  are
• Hardship Issues (25.05)
• Support for a Full Increase as proposed (16.14)
• Desire for More or Improved Services (13.21)
• Desire to see the adjustment happen more
  gradually, or at an incremental rate, (12.62)

For more information, go to http//www.capmetro.
org/fares.asp
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Thank You

• Thank You