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CustomerBased Brand Equity Model - PowerPoint PPT Presentation

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Title:

CustomerBased Brand Equity Model

Description:

Marketers know strong brands are important but aren't always sure how to build one. ... Basic premise: Power of a brand resides in the minds of customers ... – PowerPoint PPT presentation

Number of Views:570
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Date added: 1 July 2012
Slides: 17
Added by: Username withheld or not provided
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