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CustomerBased Brand Equity Model - PowerPoint PPT Presentation

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PPT – CustomerBased Brand Equity Model PowerPoint presentation | free to view - id: e904e-ZDc1Z



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Title:

CustomerBased Brand Equity Model

Description:

Marketers know strong brands are important but aren't always sure how to build one. ... Basic premise: Power of a brand resides in the minds of customers ... – PowerPoint PPT presentation

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