Nature in Tourism - PowerPoint PPT Presentation

1 / 18
About This Presentation
Title:

Nature in Tourism

Description:

Integration of tourism into overall planning, policies and ... Eco-tourism. Special interest & wildlife tourism. Key issues for NSW. Staying competitive ... – PowerPoint PPT presentation

Number of Views:89
Avg rating:3.0/5.0
Slides: 19
Provided by: Data55
Category:

less

Transcript and Presenter's Notes

Title: Nature in Tourism


1
Nature in Tourism
  • Presented by
  • Jane Anderson
  • Tourism New South Wales
  • Northern Rivers NSW
  • Nature Based Tourism Policies and Practices
  • 26 February 2004

2
NSW Tourism Masterplan
  • Follows on from its predecessors, but completely
    revised planning focus
  • Government as NSW destination manager
  • A whole-of-Government approach
  • Where Government can add most value
  • Economic growth and employment generation

3
Masterplan nature actions
  • Integration of tourism into overall planning,
    policies and development of State
  • Tourism Industry Development - Improve Govt.
    processes and initiatives targeted to industry
  • Destination experiences planning and operation
    of destinations
  • Destination Promotion strengthening visitor
    information provision

4
Nature in Tourism Plan
  • Purpose
  • Vision and leadership
  • Identifies key opportunities and priority needs
  • More integrated government planning
  • Strategic direction for TNSW and Tourism in NSW
  • Building industry understanding
  • Catalyst for industry self-initiative

5
Defining nature tourism
  • experiencing natural places, typically through
    outdoor activities that are sustainable in terms
    of their impact on the environment.
  • Encompasses
  • Soft adventure
  • Hard adventure
  • Eco-tourism
  • Special interest wildlife tourism

6
Key issues for NSW
  • Staying competitive
  • NSW has an edge or is best in category in
    beaches and accessible wildlife encounters
  • Further competitive opportunity areas mountain
    experiences, forests (rainforest)

7
Nature in Tourism Strategies
  • Product Development visitor attractions/experien
    ces development
  • Provision of infrastructure support systems,
    planning and partnerships
  • Marketing whole of government marketing
    approach
  • Business and sector development
  • Market Research

8
What is Nature Tourism
  • Nature is an antidote to city living
  • uncontrived, basic and elemental
  • uncrowded
  • beautiful
  • safe
  • People talk about nature, but not nature-based
    trips
  • Nature as a sensual experience...both grounding
    and real

9
The role of nature
  • Nature rarely mentioned as a specific type of
    holiday
  • Nature is largely taken for granted
  • Acts as a subconscious driver
  • Nature offers
  • relaxation
  • rejuvenation
  • feeling healthy, better, whole
  • Provides the means by which to escape stresses of
    city living

10
Ideal nature tourism experience
  • A place where both bushland and water exist
  • Relatively unspoilt, but with some comforts
  • A town nearby
  • Lots of things to do
  • Accommodation can make or break a nature
    experience
  • I like both extremes. I like camping and going
    to a nice hotel

11
Drivers for nature based tourism
  • Water is important
  • Nature is seen as something to be within rather
    than do within
  • Nature is a backdrop, or at best a foreground,
    rather than an arena for direct activity

12
Geotourism Research Background
  • Earlier research - role of nature in holiday
    decision making laid the foundations for
    developing the New South Wales Nature in Tourism
    Plan
  • Tourism New South Wales as Destination Manager is
    responsible for
  • promoting many untapped opportunities for
    sustainable tourism development on the NSW Coast
  • research to inform influence development
    decision-makers

13
Geotourism
  • Travel Industry Association of America study
  • Concerned with preserving a destinations
    geographic character
  • Natural and human attributes that make one place
    distinct from another
  • Concerned with the local impact tourism has upon
    communities
  • Tourism that sustains or enhances a destinations
    natural and cultural character and provides a
    high-quality visitor experience

14
Research Methodology
  • Conducted by Colmar Brunton
  • Qualitative research informed the design of the
    quantitative component
  • Based on actual visitor behaviour
  • Employed a market mix modelling approach
  • Examined relationship between types of
    destinations and values, and actual decision
    making and purchases
  • Executive Summary of the Research Report provides
    more details of methodology

15
Key Choice Factors
  • Factors people use to discriminate between
    destinations, included the following
  • Family/value - middle market, value for money,
    volume tourism, repeat business
  • Both Worlds - levels of tolerance about
    developments, isolation/peacefulness with
    dynamism
  • GT/Culture - geotourism values,
    get-away-from-it-all, local character
  • Hi-Development - over-development or excessive
    commercialisation

16
Research findings
  • A strong preference for holiday destinations with
    the following characteristics
  • closeness to nature
  • a respect for the environment
  • privacy, peace and harmony
  • sense of history and a distinctive local
    character
  • Values are a perfect description of geotourism
    values
  • Developments that embody geotourism can be
    profitable
  • attract volume market (family/value) with repeat
    visitation
  • attracts neo-consumer - less price conscious

17
Implications for the future
  • For..Government
  • Geotourism values can help guide design of NSW
    coastal developments
  • Mainstream market proposition that adhere to
    geotourism values
  • This market will return as long as geotourism
    values are not compromised

18
Implications for the future
  • For.Developers Financiers
  • A decision tool which will assist the design of
    new developments to suit target markets
  • Research findings support business case for
    financing
  • Geotourism ideals are no longer a niche market
    proposition, they are central to both visitors
    and community
Write a Comment
User Comments (0)
About PowerShow.com