Rediff Bol Avatar Ad Concept

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Rediff Bol AvatarAd Concept

• Suparn Verma
• September 18, 2006

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Presentation Structure

• Concept
• Storyboard

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Concept

• Rediff Bol Avatar helps make friends and find
  love
• Raju the hero is in love with Dolly
• He creates a 3-D Avatar on Rediff Bol
• Raju Online the avatar, helps Raju win Dollys
  heart and make friends

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• Story Board

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VO STORYBOARD AO
STORYBOARD

• Ek
• Tha
• Raju

Raju enters the canteen and heads towards Dolly
who is sitting with her group and Pehalwan
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STORYBOARD

• Bada
• Vidhwan

Raju enters the canteen and heads towards Dolly
who is sitting with her group and Pehalwan
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STORYBOARD

• Uska classmate tha Pehalwan

Pehalwan trying to impress Dolly. Raju
approaches
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STORYBOARD

• Raju
• ki
• Love
• life

Raju maintains eye contact with Dolly greets
the group. He is carrying a rose for Dolly
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STORYBOARD

• Total
• flop

Pehalwan decides to play a trick on Raju
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STORYBOARD

• Pehalwan bana tha

Pehalwan pulls the chair from under Raju
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STORYBOARD

• Roadblock

Raju falls down. Everyone laughs. Dolly
looks on sadly
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STORYBOARD

• Us din
• Raju ko
• gussa
• aaya

Raju at home. In front of his aspirational wall,
full of heroes and Dolly. This is a FX shot
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STORYBOARD

• Dimaag mein idea aaya

Raju gets an idea. Its shown in an idea
bubble
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STORYBOARD

• Rediff Bol par
• avatar banaya

Raju creates a 3-D avatar on Rediff Bol which
is shown in a holographic form
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STORYBOARD

• Music

The 3-D avatar comes to life online
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STORYBOARD

• Dost
• usne

The 3D avatar of Rajuonline jumps out into the
virtual chatroom
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STORYBOARD

• Khub banaye

Raju making friends
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STORYBOARD

• Ladkiyon

He sees Dolly online and makes his move and
asks her for a dance
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STORYBOARD

• Ke dil behalaye

Raju dances with Dolly
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STORYBOARD

• Music

Raju Online gets close to Dolly
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• Pehalwan ka phat gaya
• dhol

In college Pehalwan is showing off to Dolly
who is with her group. Raju comes from behind
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• Jabse Raju ne use kiya Rediff Bol

Raju taps Pehalwan on his right shoulder,
Pehalwan turns, Raju passes him, and goes to Dolly
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• Raju ki ban gayi life

Raju takes away Dolly while Pehalwan is
still looking around
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STORYBOARD

• Set ho gayi love life.

Everyone laughs at Pehalwan
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STORYBOARD

• Avatar banaye yaar
• only
• on
• Rediff
• Bol

Raju and Dolly against a candy floss backdrop,
Raju giving her a rose, Rajuonline the avatar
comes walking, leans on Raju and winks