Convention Fundraising

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ACI CONVENTION FUNDRAISING
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Convention Fundraising

• Who
• What
• Where
• When
• Why

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Goals

• Raise the Funds
• Painless Fundraising

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Step 1
Read the Chapter Convention Guide
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Timeline
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Step 2
Plan for Success
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Fundraising Committee

• Chair
• Subcommittee members
• Sales/marketing reps
• Persistent individuals

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Preliminary Budget

• Entire committee to help develop
• Can you raise the funds to meet the budget?

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Exhibitors

• Typically 30 - 40 exhibitors
• 30,000 - 60,000 gross

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Advice from ACI Staff

• Start early
• Its everyones job!
• Deliver on promised benefits

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Step 3
Develop Fundraising Plan
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Set Levels Benefits
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Develop Potential Sponsor List
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List Sources

• Chapter lists
• Past exhibitor list
• Sustaining members
• Other ACI chapters

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Additional List Sources

• Ready mix companies
• Specialty subcontractors
• National suppliers
• Engineering firms
• Suppliers
• Major local firms
• Testing firms

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Targeted Campaign

• Target amounts to be donated

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Targeted Communication

• Mailings
• Follow-up calls
• Personal visits
• Brochures

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Timing

• Determine frequency of communications
• Determine order/type of communications

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Who Contacts Whom?

• Relationship
• Equal responsibility

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Step 4
Execution
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Letters/E-mail

• Timing
• Frequency
• Format

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Telephone Calls

• Follow up
• Frequency

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Personal Visits

• Who will make visit

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Fundraising Tools

• Lists from ACI, chapter, and other local entities
• Example letters
• Example tracking spreadsheets

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Step 5
Collect Track
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Step 6
Recognition

• Thank-you letters
• In person thank-yous
• Sponsor reception/dinner
• Signage

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Step 7
The Results

• Rest easyyou have the
• Enjoy your convention!

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Discussion/QA