Clarification%20on%20Ecological%20Psychology%20and%20Embodiment

1
Clarification on Ecological Psychologyand
Embodiment

• February 25, 2004

2
Interface semantics

• Structuralism (semiotics)
• Affordances (gestalt)

3
Sign Sr Sd(Structuralism)

• Linguistics
• Saussure

4
Structuralism

• Admits values and history
• All meaning is relative
• Used in designing control, display and attention
  management
• Foundation for
• Post-Modernism
• Critical Theory
• Post-Structuralism

5
Gestalt / Affordances

• Gestalt psychology
• Kurt Lewin
• The whole is more than the sum of the parts
• Ecological psychology a psychology of affordance
• JJ Gibson
• Door handle wants to be grasped

6
Affordances

• Does not admit values or history
• Universals
• Mostly used for control aspects

7
(No Transcript)
8
Pour me
Hold me
Yank me
Affordance
9
Structuralism
Pour me
Hold me
Green plastic says outdoor power tool
Blender
2-stroke chainsaw engine says Macho
Yank me
Name says hard-drinkin at sporting events
Affordance
10
(No Transcript)
11
Find everything
Click this
Type here
Affordance
12
Find everything
Official
Click this
We care
Type here
Structuralism
Affordance
13
What does this font say?
Title or link?
14
Embodiment
 
 
Creating interfaces that allow FLOW loss of
self-consciousness in the activity Example
Soccer, skiing, writing
15
Embodiment
 
 
Creating interfaces that allow FLOW loss of
self-consciousness in the activity Example
Soccer, skiing, writing EXPERTESE may involve
embodiment but is not embodiment.
16
Embodiment
 
 
Creating interfaces that allow FLOW loss of
self-consciousness in the activity Example
Soccer, skiing, writing EXPERTESE may involve
embodiment but is not embodiment. CSCW
question WHEN does the object say what and to
WHOM? (Tony and the electric kettle)
Pour Me
Put on stove (oops)
Plug in
17
(No Transcript)