Kein Folientitel

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Survey prepared and Presentation by Heike
Schackmann De Te Card Service
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• Reverse Charge Calling
• Calling Card Service
• PAC / MAC
• General Questions

HCD questionnaire has been circulated to more
than 60 carriers following the summary of 14
answers
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At last years forum, we were asked to take away
the Benchmarking survey, reformat and reissue.
? Survey issued to carriers who responded last
year and a few more! 14 responses - Thank you to
those who responded Interesting results, which
we can use tomorrow. Presentation will be on CD
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Reverse Charge Calling

• Number of countries from which access is
  possible 16 to 129 countries

• Used access number 10 of 11 carrier offer
  access via IFN
• 4 of 11 carrier offer access via UIFN

• Billing via phone bill - offered by each
  carrier credit card - offered by two carriers
• bank account - offered by one carrier

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Reverse Charge Calling

• Destinations
• 1 carriers has no restrictions regarding the
  destination of Reverse Charge Call (to fixed as
  well as mobile network operators in the country)
• 4 offer Reverse Charge Call only to fixed network
  (2 of them in addition to their own mobile
  network)
• 6 connect Reverse Charge Call only to their own
  fixed network (CHT in addition to its own mobile
  network)

Operator Assisted / Automated Service 4 carriers
offer Operator Assisted as well as Automated
Reverse Charge Service 7 carriers offer
exclusively Operator Assisted Calling
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Reverse Charge Calling
1 SDR 1.194 Euro
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Calling Card
12 answers regarding Calling Card Services

• 10 carriers offer Prepaid Card
• 9 carriers offer Postpaid Cards
• 2 carriers offer Merchandising Cards
• 3 carriers offer Calling Card Access via Internet

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Calling Card

• Number of countries from which Calling Card
  access is possible 24 to 129 countries
• Calling Card Postpaid - Billing via
• phone bill - offered by 9 carriers credit
  card - offered by 6 carriers
• bank account - offered by 5 carriers

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Calling Card Postpaid

• Product Features (Postpaid) Number of
  Carrier who charge /offer /request
• Basic Charge per month / year no one
• Charge for Assignment 3 Minimum
  Sale / Payment 1
• Card limit can be chosen 7
• Card number based on fixed phone line 1
  Detailed Billing all (9)
• Additional Cards possible
  8
• Limitation of destination number
  possible 8 Operator Assistance 8

10
Calling Card Postpaid

• Were can customer order Postpaid Calling Cards
• Retail Shops 4 yes Order via
  Internet 4 yes Order via Telephone 8
  yes
• Were can customer order Prepaid Calling Cards
• Retail Shops 9 yes Order via
  Internet 3 yes Order via Telephone
  4 yes

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Calling Card Prepaid
1 SDR 1.194 Euro
12
Calling Card Postpaid
1 SDR 1.194 Euro
13
Calling Card
Operator Assistance for free
1 SDR 1.194 Euro
14
1 SDR 1.194 Euro
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Payphone Access Charge Mobile Phone Access
Charge
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General Questions
What is the reason to have Home Country Direct
Service?

• HCD is the only possibility to earn money when
  customers are abroad.
• Secure our customer relationship over the
  boarder.
• Additional service for our citizens abroad.
• HCD Service is very cost-oriented and comfortable
  service for our customers.
• Offers our customers a Cashless and away from
  base product.
• To have a complete product offering to our
  customers. Government fix maximum tariffs.
• To meet customer demand from customers who travel
  overseas and need a convenient way to make calls
  while travelling.
• To help our tourists.
• Service for customer abroad (traveller) as well
  as for customers in our own country.
• outbound - large number of tourists during summer
  period, minorities abroad inbound - very low
  traffic, as a full service provider needs to
  offer HCD among other telecom services

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General Questions
What is the main reason to have International
Freephone Service?

• covers different market sector mostly corporate
  and business clients
• Freephone Service will be additional
  advertisement and gives us small profit
• Different customers, Call Centre's business
• to help companies to promote their products
• we still don't have it, but it is planned due to
  the requests both from retail and wholesale
  customers

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General Questions
Do you face any problems regarding declaring of
HCD minutes?

• Sometimes, especially with countries that have a
  lot of nuisance calls.
• The problems occur in the case when the
  connection is opened in one direction only.
• Yes. There are many discrepancies between
  measured and declared minutes between carriers.
  Usually, it is about 30.
• Not as much as previously reported. We still have
  issues with regard to Nuisance calling.
• Yes, we find some carriers under-declaring
  compared with the traffic we measure.
• Difference in way of measurement of HCD traffic
  e.g. including operating handling time.
• Yes, some carriers are declaring network minutes
  (no problems), some other are declaring billed
  minutes (in some cases very low recovery rate -
  app. 40)

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General Questions
What is an acceptable recovery rate for HCD
Services?

• 70-80 has been indicated by the majority of
  carriers

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Do you have any co-operation with collect call
companies?

• Eircom BBG
• France Telecom Yes, we are in talk with BBG,
  NCIC and Smallworld. A test has been made in
  Paris over the last few months with NCIC and BBG
• BT Yes, BT Payphones and BT Directories have
  relationships with several collect companies
• Telefonica Argentina We have a short term
  contract with BBG to test the service
• Telecom New Zealand Yes, an arrangement with one
  of these for credit card calling from payphones
• DeTeCard Yes co-operation with NCIC, Small
  World, Telmex (Spain) T-Com Public Phone
  Department BBG
• Cesky Telecom NO, we refused them
• Croatian Telecom not at the moment, BBG has
  approached us

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Did you start charging your customers with higher
prices for HCD calls made from countries, were
there is a surcharge on the accounting rate for
calls from payphones and mobile?

• Slovak Telekom yes for mobile access
• Telefonica Argentina NO. Tariffs are regulated
  by government and have not been changed for the
  last decade when this problem did not exist yet.
  If we had not these regulations, we would charge
  higher prices
• Eircom We are not able to at present, but would
  do so if it were possible
• Telecom New Zealand Not yet, but we plan to.
  Network developments are underway to handle the
  two-routing number method
• British Telecom is looking to provide separate
  access numbers for Mobile and Payphones. These
  will carry a higher fee
• Croatian Telecom yes, if retail price does not
  cover wholesale cost

Result in near future HCD sucharges will be
reflected in pricing.
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Do you invest in advertising for Reverse Charge
Calling within your own Country?

• France Telekom yes_Stickers on phone booth
• Swisscom We will start to do this in summer 04
• Slovak Telecom The last campaign has started in
  May 2004 for summer. The main aim was to
  introduce Global calling cards as comfortable way
  of calling from abroad to Slovakia (primary),
  from abroad to abroad or from Slovakia to abroad
  (Secondary).Means of communication are Press,
  Radio, Outdoor /Indoor (airport areas, railway
  and bus stations, posters at buses or trams),
  pockets for airtickets, bustickets, boomerang
  cards - postcards distributed in the restaurants,
  pubs and bill inserts to all residential
  customers.
• BT No. Policy is to use our estate to advertise
  BBG and 0800 Reverse
• DeTeCard in May 2004 we started promotion for
  automated Reverse Charge Calling in Germany 0800
  0800 108 Promotion Teams Reverse Charge
  Calling for "free" in different cities
  Advertising on Telephone Cards postcards
  distributed in pubs advertisement in buses
  /tram advertisement radio

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Do you have any competitors for Reverse Charge
Calling in your own Country?

• Slovak Telekom Telecard
• DeTeCard 01058 with different products_ R-Talk,
  R-Call by Call, 01058 Collect Call Mobilcom
  mcallback
• BT Competitors do not have such services. They
  use collect companies.
• Telefonica Argentina This service has two
  monopolies in Argentina, depending to
  geographical regions
• France Telecom, Swisscom, Cesky Telekom, Telecom
  Georgia, BT, Telecom New Zealand, Telecom Poland,
  Croatia Telecom no competition

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Have you launched or withdrawn a HCD product
during 2003/2004?

• Cesky Telekom Yes, 2 new Prepaid, 5 new
  Postpaid, 10 new UIFN accesses for existing
  Postpaid
• Slovak Telcom Because of the new technical and
  billing system in Slovak Telecom we were forced
  to change all traditional switched traffic (via
  transit operator) to freephone hubbing method
  since April 2004. Currently, we have two carriers
  (MCI - USA and TSI - Germany) who are our hubbing
  freephone providers. According to this change, we
  have extended the number of countries, where we
  offer services to our customers
• DeTeCard Reverse Charge Calling within Germany _
  automated Service 0800 0800 108Isicall-by-call
  Calling Card Service with CLI recognition and
  software for easy access by mobile phone in
  Germany
• Croatia Telecom launched Sprint Direct in
  transit via T-Systems

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Questions?
Thank you for your attention!