he company of year 2006 in a nomination Regional business of favour

1
?he company of year 2006 in a nomination
Regional business of favour Member of Russian
Association Marketings Services since 2005
Member of Russian BTL of Partneship since
2007
Advertising group Onyx Presentation of
national projects
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INFORMATION ABOUT THE AGENCY
From the autumn of 2008 ?dvertising group Onyx
in composition a national network Meridian
became strategic regional BTL-partner of
international network publicity group Aegis.

??????? ?? ????? ? ????????? Aegis ? ??????
The regional medias network "Meridian" The
regional btl-network Onyx
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INFORMATION ABOUT THE AGENCY
Advertising group Onyxwas created in
1994. Network of own offices Moscow, Saint
Petersburg, Rostov-on-Don, Krasnodar, Samara, Ufa,
Ekaterinburg, Novosibirsk, Tomsk, Krasnoyarsk, Vl
adivostok, Khabarovsk. Number of stuff 134
persons.
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INFORMATION ABOUT THE AGENCY

• Company of year 2006 in a
• nomination Regional business of
• favour.
• Member of the Russian
• association
• Marketings services since 2005.
• Member of Russian
• BTL of Partnership
• since 2007.

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INFORMATION ABOUT THE AGENCY

• Strong sides of agency are
• 70 realized national projects on territory of
  Russia after 2006-2008?.?
• The physical being is in regions
• Cooperation worked years between subdivisions.
• Automated mechanisms of control of projects.

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SERVICES SPECIALIZATION
Advertising Group Onyx is specialized on the
complex of services in direction of BTL,
including is informative (ATL) support of
BTL-projects, production of promotional gifts and
their logistic on regions.
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BTL DIRECTION
Sales-promotion, Trade-promotion, Merchandising
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RESOURCES FOR REALIZATION of BTL-PROJECTS

• 12 regional BTL-coordinators
• 8000 promoters
• 450 experienced merchandisers
• 400 experienced supervisor
• 80 local BTL-coordinators
• 3000 points-of-sales with description in base
  (for the targeted programs)
• Report-site own programmatic providing allowing
  to control motion of action in mode on-line

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USE OF REPORT-SITE FOR SALES-PROMOTION

• Tasks decide by means of Report-site
• - forming of the first and additional team of
  personnel for work on a project
• binding a personnel to the points-of-sales
• control of personnel in the points of auctions
  is sms-accounting
• control of sales of the moved forward commodity
  is sms-accounting
• operative reacting on a situation, analysis and
  making decision.

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USE OF REPORT-SITE FOR SALES-PROMOTION

• Advantages are
• Single base of personnel
• Single base of points-of-sales
• On-line control after motion of project
• Automatic forming of accounting on a site
• Access to information for all participants

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USE OF REPORT-SITE FOR TRADE-PROMOTION

• By Report-site the programs of motivation of
  personnel of point-of-sale and local
  representatives of client are conducted.
• Report-site allows
• to explain the employees of points of auctions
  on participating in the program of motivation
  through
• Announcing of competitions, drawings of prizes.
• The interactiveness of participants is access on
  a site (bringing of information, viewing of
  rating, clarification governed).

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USE OF REPORT-SITE FOR TRADE-PROMOTION

• To do Sms-deliveries with next information
• Extra charge of marks (for sales, for the
  increase of sales).
• SMS-trainings and quizzes.
• Congratulations are forming of loyalty.

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USE OF REPORT-SITE FOR TRADE-PROMOTION
Operatively to form accounting on a site -
On rating of leaders in every town - On the
general scope of the program and etc.
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USE OF REPORT-SITE FOR MERCHANDISING

• Based on the program Report-site we conduct
  audit program outlets.
• Figures from the Audit outlets in electronic form
  shall be made on the Report-site in the field,
  and automatically processed.

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USE OF REPORT-SITE FOR MERCHANDISING

• The advantages of automatic information
  processing
• - Reducing the time for analysis and debriefing
  programs,
• - Reducing the probability of errors caused by
  human factor,
• - Identification of incorrect data.

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CONTROL OF REALIZATION OF BTL-PROJECTS

• Checking of implementation phases system
  BTL-projects Tayming
• Planning of basic implementation of project
  phases
• Logistic
• Programs of addresses
• Preparation of
• personnel
• Finances
• Graph of work
• Accounting
• Control of the stages of execution of project
• The system of automatic notifications allows
  through an e-mail and sms allows the
  participants of working group to watch after a
  progress chart, remind about the approached or
  overdue event.

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CONTROL OF REALIZATION OF BTL-PROJECTS
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EXAMPLES OF THE REALIZED PROJECTS
The most extensive project on geography
Trade-marketing
Client Nycomed Mechanics Monitoring of
pharmacies Geography 52 cities General scope of
point-of-sale 1 035 Tasks of agency measuring
of level of distribution, measuring of
recommendations Achievements Large scope of
points on all cities (about 1200 pharmacies),
analysis and taking of by volume accounting.
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EXAMPLES OF THE REALIZED PROJECTS
The largest number of deployed Staff
Client AA Simple Communications (Beer of
T) Mechanics gift for a purchase Geography 14
cities The General scope of TT 280 at the same
time Tasks of agency stimulation of
sales Achievement Control of start a large
number of staff at the same time (20 promoters in
the city) through the sending of sms-messages to
the Report-site
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EXAMPLES OF THE REALIZED PROJECTS
The project with the complicated task
Client AA Impact (Ferrero, the brand Nutella)
Mechanics tasting. Geography 22 cities
Total coverage TT 152 The objectives of the
agency Formation and distribution of samples
(paste bun knife - in the company's package).
Extras Every day, 3 days a week, 4 weeks should
have been delivered to the point of the whole
geography of the action fresh rolls.
Achievements Deal with bakeries, miscalculated
the route, hired the requisite number of Ghazals
to haul rolls across the city.
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EXAMPLES OF THE REALIZED PROJECTS

• Client GlaxoSmithKline
• Mechanics measure the level of advice and
  distribution.
• The first wave - January 2008
• Geography 31cities
• The total number of pharmacies 1292 pharmacies
• The second wave - October 2008
• Geography 43 cities.
• The total number of pharmacies 1882 pharmacies

The objectives of the action to collect
information on the products in cities and
undertake a survey of pharmacists pharmacies.
Total were collected and kept records with data
obtained in a single consolidated report. It
displays the percentage of the representation of
GSK products in the cities. The same poll results
showed what drugs most often recommend that
pharmacists in pharmacies.
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EXAMPLES OF THE REALIZED PROJECTS
Client Indesit Company (Hotpoint-Ariston)
Mechanics BTL. A professional chef is in the
promo area (kitchen set with a built appliances
Ariston) Trade Center. He prepares a pizza using
ovens Ariston, and ugoschaet visitors.In the
process of cooking chef tells interesting facts
from the history of pizza, explains its actions,
informs visitors of Technology Ariston, answers
questions. Girl promoters invite visitors to try
the pizza, advice on consumer devices and
distributed Leaflet.The staff has been trained in
the office of Indesit (Moscow). Geography
Chelyabinsk, Saratov, Orenburg, Ufa, Nizhny
Novgorod, Magnitogorsk Time 2007 - 2008.
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EXAMPLES OF THE REALIZED PROJECTS
Client Combine Wave Mechanics ATL.
Placing layouts transport and media.
Geography Novosibirsk, Barnaul, Biisk,
Novoaltaysk, Ulan-Ude, Abakan, Chita,
Krasnoyarsk, Khabarovsk, Novosibirsk, Omsk,
Irkutsk Time March-December 2008
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EXAMPLES OF THE REALIZED PROJECTS
The program of promoting drug Calcium-D3 Nicomedes

• Client Nycomed
• Mechanics consultation.
• 1 st wave 10 - 22 December, 2007
• Geography 24 cities
• Number of Sales 9857
• Gift Certificate 9839
• 2 nd wave June 12 - July 12, 2008
• Geography 27 cities
• Number of Sales 6080
• Gift Certificate 6080

As a compliment for the purchase issued a
symbolic gift - aromatic candles or fruit
(orange or lemon).
As the gifts were given small packages of juice
or milk to choose a buyer, as well as mirrors and
toothpaste.
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EXAMPLES OF THE REALIZED PROJECTS
Client company Hee Chang Mechanics
Advertise on transport and videos in the media
Geography Perm, Chelyabinsk, Kemerovo,
Novokuznetsk, Novosibirsk, Krasnoyarsk, Barnaul,
Chelyabinsk, Ekaterinburg, Novosibirsk, Tyumen
Time  July 2008-June 2009.
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BTL DIRECTION

EVENT MARKETING
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EXAMPLES OF THE REALIZED PROJECTS IN 2008.
Video Astra - Zeneka Announcement of the
results of the study ATAS - 100 months of
surveillance
Client Imageland PR (Astra
Zeneka)? Mechanics Videoconferencing Aims of
project Informing Medical workers about results
researches WATCH out is 100 months of
supervision Geography 13 cities Amount of
participants 326 Participants were doctors
oncologists. In Irkutsk the main oncologist of
country was present.

In the tasks of agency included organization of
hall with ISDN-channel, for conducting of
Videoconferencing personnel for meeting of
guests transporting of guests Buffet.
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EXAMPLES OF THE REALIZED PROJECTS IN 2008.
The ceremony of awarding the partner company OAO
SUN InBev Silver eagle 2008. July 2008
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• EXAMPLES OF THE REALIZED PROJECTS IN 2008.

Awarding Silver eagle - an event marking the
final stage of the competition to maintain
standards SUN InBev Merchandising among retail
points-of-sales
Geography Volgograd, Astrakhan, Saratov, Penza
Number of guests about 450 in each of the cities
The number of the personnel involved 20 actors
and dancers, including - 3 professional theater
actors from St. Petersburg, 10 technical staffs
Tasks of agency -Development of activities
(theatrical show) - Develop a detailed scenario
- Casting Logistics Organization (scenery,
staff and visitors) selection and presentation
group-headlayner (Na-Na) choice of the room, a
menu selection, organization statements
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EXAMPLES OF THE REALIZED PROJECTS IN 2008.
Conference Partners of LLC SUN InBev, May 2008.
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EXAMPLES OF THE REALIZED PROJECTS IN 2008.
Conference Partner Company LLC SUN InBev -
retail outlets. Objective presentation of the
company, improving customer loyalty, recreation
and communication in an informal setting. The
reason for celebration was the opening of new
company towns for work Geography Pskov,
Arkhangelsk, Voronezh, Kursk, St. Petersburg
Number of guests 300-500 people in each city
The objectives of the agency - Development of
activities (theatrical show) - Develop a
detailed scenario - Casting Logistics
Organization (scenery, staff and visitors)
selection and presentation group hedlaynera
(Na-Na) choice of the room, a menu selection,
organization statements  
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EXAMPLES OF THE REALIZED PROJECTS IN 2008
A series of events for Inmarko. March 2008
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• EXAMPLES OF THE REALIZED PROJECTS IN 2008

Objectives - To demonstrate the high level of
the company, its status, stability and prospects
of cooperation with it, - Increasing loyalty to
the company Inmarko by creating in the minds of
CA positive image of the company as a reliable
partner - Hiring and processing applications for
the installation of refrigeration equipment with
customers Inmarko. Geography Krasnodar,
Rostov-on-Don, Tula Number of participants
300-500 in each city. Participants were clients
of the company Inmarko - owners of commercial
networks and retail sales. As a gift to guests
in Krasnodar was invited to a special guest -
dance group Todes, in Rostov and Tula - held a
drawing of valuable prizes (TVs, telephones).
The result of these programs have contracts
with new partners - 90 of new partners invited
to the event concluded a contract with the
company during a party.
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SOUVENIRS, SUPPORTING PRODUCTION

• AG Onyx carries out wholesale deliveries of the
  original souvenir products from manufacturers.
• The benefits of our proposal
• direct shipments from China, bypassing
  middlemen
• A short time delivery of products -
  Dalnevostochnuyu through customs (30 days shorter
  Sea route)
• the ability to search the original versions are
  not limited catalog and stores, the possibility
  adjusted to the ideological content of
  advertising campaigns client

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SOUVENIRS, SUPPORTING PRODUCTION

-permanent presence of a representative in China
(Guangzhou), which allows us to control the
quality of goods and milestones for passing the
order Check-office employees in China, for
personal control is particularly difficult and
important jobs Souvenirs can be ordered as
part of the BTL-project, as well as a separate
project.
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SOUVENIRS, SUPPORTING PRODUCTION

Description The service logistics cargo across
the geography of the Russian Federation. In
the short term project - perhaps the distribution
and delivery of products to cities in Russia
without the importation of head office (as soon
as the consignment from East to West). Quality
control of the customer - for mass models. This
approach reduces training time, BTL-start the
project.
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EXAMPLES OF THE REALIZED PROJECTS IN 2008
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• Kotsar Oleg
• general director

Bekareva Olga Moscow

• Gonchar Vitaly
• St. Petersburg

• Aksenova Catherine
• Promoregions

• Best Ludmila
• Rostov-on-Don

• Velichko Natalia
• Khabarovsk

• Borovikova Anastasia
• Ekaterinburg

• Kupriyanova Catherine
• Ufa

The heads of offices

• Ferapontova Anastasia
• Samara

• Malakhovsky Catherine
• Siberian region

• Tatyana Levina
• Novosibirsk

• Anisimov Aleksey
• Tomsk

• Putsillo Tatiana
• Krasnodar

• Borbikova Svetlana
• Vladivostok

• Shvedchikova Tatiana
• Krasnoyarsk

onyx-group.ru
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Contacts
450076, Ufa st. Sverdlov St. 72 Tel
[phone] ra_4p_at_bk.ru 620142,
Ekaterinburg st. Tchaikovsky, 15, 2 Floor
tel. / fax [phone] a.borovikova _at_
onyx-ekb.ru 630004, Novosibirsk Ave
Dimitrova, 1 Tel [phone] t.levina _at_
onyx-nsk.ru 634034, ?. ?????, F. Litkins St.,
3/1, corp. 337/4 tel. / fax (3822)
42-16-82 Aleksey_Anisimov_at_mail.ru 660118,
Krasnoyarsk Alexeevs St., 22 tel. / fax (391)
290-09-08 krasnoyarsk _at_ onyx-group.ru

• 117186, Moscow
• Nakhimovsky prospect 20A, of. 9B
• tel. / fax [phone]
• bekareva_at_onyx-msk.ru
• 191186, St. Petersburg
• st. Most Konyushennaya, 7A, of. 22
• tel. / fax [phone]
• e.seleckaya _at_ onyx-spb.ru
• 344002, Rostov-on-Don
• st. Socialist 74, of. 1212 / 1
• tel. / fax [phone]
• l.best _at_ onyx-rostov.ru
• 350001, Krasnodar
• st. Frunze 169, office. 408
• tel. / fax [phone]
• putsillo_t_at_mail.ru

690106, Vladivostok Partizansky Ave, 8, 1 Floor
tel. / fax [phone] vladivostok_at_onyx-pr
im.ru 680000, Khabarovsk Lenins St., 18V,
of.301 tel. [phone] e.kolosova _at_
onyx-hab.ru Human with advertising agencies
117186, Moscow Nakhimovsky prospect ,20A, of.
9B tel. / fax [phone] o.shargaeva _at_
onyx-msk.ru Promoregions 660118, Krasnoyarsk
Alexeevs St., 22 tel. / fax [phone]
eaksenova _at_ onyx-group.ru