FUNDRAISING FOR NONPROFITS Lecture IV Annual Fund, Direct Mail, and Planned Giving

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FUNDRAISING FOR NONPROFITSLecture IVAnnual
Fund, Direct Mail, and Planned Giving

• Walter C. Farrell, Jr.
• Professor of Management and Community Practice
• School of Social Work
• .University of North Carolina at Chapel Hill
• Chapel Hill, North Carolina 27599-3440
• wfarrell_at_email.unc.edu

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Direct Mail Tips

• Lay Out What You Have Done
• Lay Out What You Are Going to Do
• Letter Must Inform and Entertain (Interesting
  Anecdote e.g., Boys Girls Clubs of America )
• Have a Theme You Can Repeat Again and Again (PWS
  Educating One Student at a Time)

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Direct Mail Tips (Cont.)

• Mail Lots of Fundraising Letters
• Long Letters Tend to Work Better
• Five Parts of a Good Fundraising Letter
• Progress
• Plans (or Project Description)
• Request for Money
• The Reminder
• The Postscripts (Recapitulation of Sales Pitch)

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Special Events Tips

• Have Pledge/contribution Cards Available
• Person (Celebrity) Making Pitch Should Identify
  Need, Set a Goal, and Ask for a Minimum
  Contribution From Each Person Present
• Assign Individuals to Collect Pledge Cards and
  Envelope
• Obtain Commitments Beforehand to Be Announced at
  the Event

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Development Assessments

• Continuously Conduct Development Assessments to
  Determine What Is Working and Not Working As a
  Fundraising Strategy
• Revise and Delete Development Strategies for
  Maximum Returns