Various Approaches to Management

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Various Approaches to Management
Technical Knowledge Technical Knowledge Technical Knowledge Technical Knowledge
Business Knowledge Low High
Business Knowledge Low avoid this .dotcoms
Business Knowledge High conglomerates correct location
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Intrapreneurship

• Term coined by Pinchot in 1982
• Term corporate entrepreneurship used more today
• Actually, corporate entrepreneurship has two
  parts
• Intrapreneurship internal RD
• Corporate venturing external funding
• Neither method best need both
• This class some of both

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Accounting Issues

• Internal RD
• Expense against revenue
• Impacts Income Statement
• Corporate Venturing
• Balance sheet transaction

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Other Differences

• Internal RD
• More product oriented
• Evolutionary
• Venture funding
• Learn radical or disruptive technology
• Seed new firms
• Invest as prelude to acquiring