Working toward an informed public that can and will act appropriately during a chemical incident or

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Working toward an informed public that can and
will act appropriately during a chemical incident
or accident

• CSEPP Public Affairs Integrated Process Team
• In-Process Review
• John Yaquiant, CMA
• Steve Horwitz, DHS

March 23, 2006
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A diverse membership ensures fair representation

• CSEPP Public Affairs IPT

John Yaquiant, CMA Co-Chair Steve Horwitz,
DHS Co-Chair Mark Clemens Washington Dick
Sloan Army Yvette Smith
Kentucky Marilyn Thompson Army Dennis
Lindsey Army Cheryl Seigal Umatilla
County Wade Mathews Tooele County Jesse Seigal
DHS Field Office Alicia Johnson Pueblo
County Robi Mobley Cleburne County Pine
Bluff Site seat is vacant
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More than five years of accomplishments

• Paradigm shift from focus on the program to focus
  on the residentswhat people need to know to
  protect themselves
• Advancing emergency public informationpeople,
  processes, philosophies, and tools

IPT Meeting
Mobile JIC
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Public Outreach Process charts path to an
informed public

• Ready, Set, Act! provides array of ideas
• Key concepts include
• Focus on the public, not the program
• Activate the active people
• Begin communicating where the public mindset is
• Focus on kids
• Research to determine needs measure successes
• Share best practices, lessons learned
• Combine paid advertising with traditional outreach

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Sample Outreach
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Sample Outreach
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Real-world events put people, processes and tools
to test

• Deseret Intruder Incident
• Hurricane Katrina Response
• Alabama Train Accident
• Umatilla Navy Jet Crash

Saturday, March 04, 2006Navy jet goes down
northwest of HelixCrew members suffer minor
injuries in crashBy Casey Whiteof the East
OregonianSaturday, March 04, 2006HELIX A
Navy plane crashed into a hillside on North
Juniper Canyon Road 15 miles northwest of Helix
late Friday morning, but all four crew members
were able to eject from the plane and safely
parachute to the ground.
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Oil change and tune upFirst 3000 Miles
(2000-2001)

• Charter written and approved
• Members recruited
• Ready, Set, Act! adopted
• Umatilla pilot campaign validated program-wide
  funding
• Survey idea presented

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Oil change and tune up6000 Miles (2001-2002)

• Survey adopted
• Ready, Set, Act! used in Umatilla outreach
• Best of CSEPP Room shares best practices
• Momentum growssubcommittees formed to multi-task
• Virtual-JIC idea born

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Oil change and tune up9000 Miles (2002-2003)

• Tooele County JIC and elements of CSEPP
  virtual-JIC activated for the Deseret Intruder
  incident
• IPT refresher-training held at Dallas IPT meeting
• Subcommittees are combined to better achieve IPT
  goals
• RSA Notebook first released

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Oil change and tune up1200 Miles (2003-2004)

• Public Affairs IPT and Planners hold joint
  meeting in December 2003
• Public Affairs IPT helps develop SIP video
• Focus on kids emphasized in outreach
• Business outreach training held (NICS)

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Oil change and tune up1500 Miles (2004-2005)

• NIMS guidance provided to IPT, and began planning
  guidance, follow on to NIMS guidance
• IPT holds Hurricane Ivan lessons-learned session
  in Crystal City, VA, Dec. 2004

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Oil change and tune up1700 Miles (2005-2006)

• Mobile JIC Rodeo was well-received at the
  National Workshop
• CSEPP Planning Guidance Compendium Workbook
  completed
• CSEPP PIOs First to Go for Hurricane Katrina
  support
• Hurricane Katrina lessons-learned session at Nov
  2005 IPT meeting
• Work Plan and Charter updated
• Surveys completed at every site
• Outreach efforts continuing

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IPT Best Practices

• IPT information should always filter down to the
  communities
• Across the board participation (Within)
• Steering Committee
• Subcommittees
• All Hands
• Missionary Work (Without)
• Seat at the table at site IPTs
• Talking Points provide
• Site assistance is provided when requested
• Liaisons with other IPT

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Work Plan charts priorities and schedule
Summary of Long-Range Plan Develop and exercise
a public outreach/education program for public
information and education is one of 12 core
long-term goals identified in the CSEPP Strategic
Plan. These goals correspond with the 12 CSEPP
National Benchmarks. As part of the CSEPP
strategic planning process, the U.S. Army and
FEMA will develop performance plans to guide the
execution of their respective missions. National
IPTs composed of both on-post and off-post
personnel assist the Program to meet the outcomes
described in the performance plans. The CSEPP
National Public Affairs Integrated Process Team
(PA IPT) was formed in November 2000 with a
charge to assist communities to develop and
measure public outreach activities to increase
the knowledge of emergency protective actions.
The IPT adopted a Vision Statement A public that
can and will act appropriately upon notification
of an emergency at a chemical installation. In
addition, the Public Affairs IPT evaluates
lessons learned from CSEPP exercises, evaluates
public affairs training materials, and maintains
initiatives to develop alternative joint
information centers and joint information systems.
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Future Issues

• Momentum slows because of real-world events and
  infrequent meetings
• Two meetings, plus one at CSEPP National
  Workshop?
• Membership voiced concern