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Title: Xtravaganza is a luxury lifestyle magazine meant for the Indian elite' It covers a complete range of


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Xtravaganza
Xtravaganza is a luxury lifestyle magazine meant
for the Indian elite. It covers a complete range
of lifestyle products, services and offerings for
the ever increasing number of Indian
millionaires.
3
What We Cover?
Xtravaganza's lifestyle segments include and
cover
  • Raiment Clothes Accessories
  • Objects of Envy Personal Gadgets
  • Salubrity Health fitness
  • Pleasance Home Décor
  • Bon Vivant Food
  • Deluxe Wheels Luxury transport
  • Spree Travel leisure
  • Whoop it up Entertainment
  • Midas Touch Wealth Management

4
Xtravaganza Readers
Xtravaganza's readers comprise a pool of 114,000
HNWIs, who are individuals with a net worth of Rs
four crores or morewhere net worth is defined as
being the sum of investible assets excluding the
primary residence. These HNWIs are spread in
virtually every district of the country. Our
readers also include the mass affluent (having a
net worth of 40 lakhs 4 crores), who number
around 12 lakh. Xtravaganza's readers are
smart, savvy and well-informed jetsetters who
know what they want and Xtravaganza offers it to
them. Xtravaganza is read among the elite who are
influential and have high purchasing abilities.
They do not merely follow fashion, but also
create it. We provide them the best of selective
information matching their exacting standards by
streamlining the flow of relevant information
from the vast network of available data.
5
Reader Profile
Xtravaganza is a storehouse of information on
various lifestyle issues and bestows a veritable
feast of in-depth editorials, product reviews,
latest trends and user information on its
readers. Xtravaganza readers include but are
not limited to
  • CII members
  • MNC employees
  • Fashion business professionals
  • Young Indian IT and media professionals
  • Urban teens
  • High net worth individuals
  • Indias top companies Directors/ MDs/ CEOs
  • Retail business houses

6
Xtravaganza's Distribution
Target based distribution is key to the success
of a magazine, be it in readership or in
attracting regular advertisements. Xtravaganza
will strategically be distributed to people,
places and houses with high purchasing power. We
will be distributing Xtravaganza in 100 cities
across India. We particularly want to target
those cities through Xtravaganza which are not
yet touched by other lifestyle magazines thus
opening up a vast untapped market for our
advertisers.
7
Editorial Vs Advertisements
Unlike some of our competition Xtravaganza
follows a strict policy of maintaining a 6040
ratio of editorial and advertisements.
Advertisers in the following areas are assured
a bigger bang for their buck
  • Fine jewellery and watches
  • Style and design
  • Mobile and personal gadgets
  • Luxury cars and bikes.
  • Gourmet food and wine
  • Health, Yoga entertainment
  • Lifestyle services
  • Spas and clinics
  • Health and wellness
  • Travel and leisure
  • Prestigious properties
  • Consumer goods
  • Wealth management

8
Why Advertisers Should Advertise With Xtravaganza
  • High level of awareness in target market.
  • Opportunities to increase product popularity.
  • Brand building in young Indian mindsets
  • Opportunities to expand business and brining
    financial and technical partners on board.

For advertisers and media planners, Xtravaganza
is the one destination that will never let them
down. Marketers will get a target audience
without much investment and be assured of a good
response.
9
A few of our advertisers
10
Xtravaganza's dimensions
Length x Breadth x Thickness 28cm x 21.5cm x
1cm Weight 400415 gms
PAGE PAPER WEIGHT 60-70 GSM COVER PAPER WEIGHT
230-280 GSM
11
Digital Delivery
Xtravaganza brings an innovative technology based
solution for advertisers by using this solution
advertisers can manage their complete
advertisement account along with art work upload
and delivery in real time. To activate your FTP
account with us, please mail your advertisement
account details at marketing_at_focusmediamail.com,
and cc to ftp_at_focusmediamail.com Our website
http//www.xtravaganza.in is an integrated vendor
managed site providing complete and comprehsive
advertisement account management.
12
Postal Delivery
Please send the work and CD to Design
Team Xtravaganza Focus Media and Publishers
Limited 71/6-B, Rama Road Industrial Area, Moti
Nagar, New Delhi-10015 India Phone 91 11
42228000 Fax 91 11 25913214 E-mail
design_at_focusmediamail.com Web
http//www.xtravaganza.in
13
Our team will assist you all the way , just make
a call or send email to the concerned
team. Editor in Chief Mukesh Jha - Mobile
9810023357 Email mukesh_at_focusmediamail.com Exec
utive Editor Paul J. Menezes - Mobile 91
9818840753 Email paul.edit_at_focusmediamail.com Ma
rketing and advertorial services Ranjeet Kr. -
Mobile 9899337008 Email marketing_at_focusmediamail
.com Creative, Design Photography Designteam
Email design_at_focusmediamail.com
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