Mercedes-Benz:%20A%20Greener%20Luxury%20Sedan - PowerPoint PPT Presentation

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Mercedes-Benz:%20A%20Greener%20Luxury%20Sedan

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Manufacture world-class luxury cars. Maintain industry leadership in technology and design ... Currently, penalized for weight reductions in cars ... – PowerPoint PPT presentation

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Title: Mercedes-Benz:%20A%20Greener%20Luxury%20Sedan


1
Mercedes-Benz A Greener Luxury Sedan
Stephanie Dalquist Seward Matwick Bill
Nickerson 13 May 2002
2
Mercedes-Benz Strategy
  • Manufacture world-class luxury cars
  • Maintain industry leadership in technology and
    design
  • Maximize profits, delivering consumer and
    environmental benefits
  • Resource management value system
  • Free market get the prices right
  • Technology is the answer improved efficiency,
    recyclability
  • Earth as a closed system

3
Impact on Design Goals
  • Profitability first
  • A corporation, above all
  • Deliberate material selection
  • Aim to meet new EU mandates
  • Improve fuel efficiency
  • EPS to confirm design choices
  • Balance the competing mandates while still
    achieving profitability

4
The New Mercedes-Benz Materials
  • Aluminum Roof
  • Steel QPI
  • SMC QPO
  • SMC Floor
  • Production 50,000
  • BIW Cost 1996
  • 81 recyclable
  • 22.9 mpg

5
Base Case Comparison
  • New Model Change
  • Cost 1996 -353
  • Weight 2748 lbs -241.2 lbs
  • Recyclability 81 6.3
  • ELI 10324 -561.33
  • Fuel efficiency 22.8 MPG 1.3 MPG

6
Change in BIW Profit by Case Number
7
Recycling Calculations
  • Everything the dismantler gets is reused/recycled
  • Fluid weight is included in the weight of the
    total vehicle
  • F and NF recycle at 90
  • Plastics are not recyclable
  • Weight saved from base case counts toward
    reuse/recycle requirement

8
Cost Savings versus Recyclability
9
Cost Savings versus Fuel Economy
10
Recyclability versus MPG
11
ELI Results by Case Number
12
EPS Results
  • Difficult and complex tool
  • Many use, but few understand
  • Requires considerable data input
  • Requires interpretation
  • Emphasis on use phase, specifically CO2
  • Regional differences, environmental impact not
    same

13
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14
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15
Policy Recommendations
  • Getting the price right
  • Increase gasoline taxes to attack use phase
  • Improving recycling, push from both ends
  • Manufacturing/development and End of Life
  • Market for recycled materials
  • Cooperative environmental push to create fair,
    reasonable policies
  • Manufacturers, policy makers, recyclers

16
Recycling Comments
  • Law states minimum of 80 reuse and recycling by
    average weight per vehicle and year
  • Currently, penalized for weight reductions in
    cars
  • How to handle fluids, weight savings, and
    plastics?

17
Experience and Challenges
  • Recycling calculation policy has strong impact on
    materials selection
  • EPS confirms, not decides
  • Stay on the cutting edge of technology and
    profitability
  • Meet 2006 recyclability mandates of the EU
  • Improve fuel efficiency

18
Conclusions
  • Mercedes will remain faithful to its priorities
    the consumers and shareholders, the law, and the
    environment
  • Mercedes will overcome design and legal
    challenges to lead the automobile well into the
    21st century
  • Mercedes will maintain competitive edge while
    pursuing cooperative endeavors

19
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20
Supporting slides
21
Sensitivity without Adjusting Use Phase
22
Graph explanation
  • Legend ELUs of all 54 options
  • Change
  • 1 original ELU
  • 2 -10 ELUs
  • 3 -30 ELUs
  • 4 -50 ELUs
  • 5 50 ELUs
  • 6 30 ELUs
  • 7 10 ELUs
  • 8 - biodiversity ELUs
  • 9 - production ELUs
  • 10 - energy ELUs
  • 11 - health ELUs
  • 12 - biodiversity/production ELUs
  • 13 - energy/health ELUs
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