Rental Guide Breakout

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Rental Guide Breakout

• March 26, 2008
• (100-200)
• Presented by Greg Gillum Rob Powell

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Goals

• Whats the Apartment Market Picture
• A look at todays Apartment Shopper
• EZ tours
• What is an EZ tour (view examples)
• How to earn more money using EZ tour
• How to setup/load EZ tour
• Streaming Video tours
• What is a Streaming Video tour (view examples)
• How to price it
• How to setup/load Streaming Video tour
• Interactive roundtable discussion
• Share a new idea and earn money

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Apartment Market Picture

• The national median rent is 943 per month.
• The national median mortgage is 1,566 per month.
• Demand is outpacing supply which is causing
  increased rents and fewer concessions.
• Primary factors for increased rents
• Economic conditions high energy costs
• Gap between rental and ownership costs
• Tougher lending qualifications for home ownership
  large number of foreclosures are driving a
  shortage of supply in many markets

Source Demographicsguru.com
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Todays Apartment Shopper(Example Dayton, Ohio
Renter Profile)

• Median income for apartment dwellers is 33,776.
  The median income overall is 29,300.
• Apartment Dweller Ages
• 31 under 30
• 30 ages 30-44
• 23 ages 45-64
• 16 ages 65

Continued
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Todays Apartment Shopper(Example Dayton, Ohio
Renter Profile)

• Approximately 50 of apartment dwellers are
  single
• The top 5 reasons for choosing an apartment
  community
• Proximity to work, friends relatives
• Design and comfort of apartment
• Price
• Amenities
• Exterior appearance

Source Mediacenter Online
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Tools to Help You Identify and Target Apartment
Shoppers

• FREE! Apartment Dweller Demographics
• http//www.demographicsguru.com
• Local Apartment Associations websites
• CB Richard Ellis (free research)
• http//www.cbre.com

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EZ tours

• What is an EZ tour (view examples)
• Glenbridge Manors
• Hidden Lakes
• The Properties at Wright Field
• How to earn more money using EZ tour
• How to setup EZ tour

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Streaming Video tours

• What is a Streaming Video tour (examples)
• The Landing
• Grandview Summit
• Heinz Lofts
• How to price it
• How to setup/load Streaming Video tour

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Interactive idea sharing

• Openly share new ideas of ways you are making
  money, cultivating relationships and growing
  market share.
• Top three ideas as voted by your piers win cash.

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Microsoft MapPoint 2006

• 90-day Free evaluation available online
• http//www.microsoft.com

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• Thank you for participating in this years Rental
  Guide breakout session.
• Have a great stay in Savannah.