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Myers EXPLORING PSYCHOLOGY 6th Ed

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Cognitive Dissonance Theory ... reduce the resulting dissonance by changing our attitudes ... Cognitive dissonance. Social Thinking. Foot-in-the-Door Phenomenon ... – PowerPoint PPT presentation

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Title: Myers EXPLORING PSYCHOLOGY 6th Ed


1
Myers EXPLORING PSYCHOLOGY (6th Ed)
  • Chapter 15
  • Social Psychology
  • James A. McCubbin, Ph.D.
  • Clemson University
  • with revisions by N. Hague, Ph.D.
  • Worth Publishers

2
Social Psychology
  • scientific study of how we think about,
    influence, and relate to one another

3
Social Thinking
  • Attribution Theory
  • tendency to give a causal explanation for
    someones behavior, often by crediting either the
    situation or the persons disposition

4
Social Thinking
  • Fundamental Attribution Error
  • tendency for observers, when analyzing anothers
    behavior, to underestimate the impact of the
    situation and to overestimate the impact of
    personal disposition

5
Social Thinking
  • Attitude
  • belief and feeling that predisposes one to
    respond in a particular way to objects, people
    and events

6
Social Thinking
  • Our behavior is affected by our inner attitudes
    as well as by external social influences

7
Social Thinking
  • Do attitudes predict behavior?
  • Do attitudes follow behavior?

8
Social Thinking
  • Cognitive Dissonance Theory
  • example- when we become aware that our attitudes
    and our actions clash, we can reduce the
    resulting dissonance by changing our attitudes

9
Social Thinking
  • Cognitive dissonance

10
Social Thinking
  • Foot-in-the-Door Phenomenon
  • tendency for people who have first agreed to a
    small request to comply later with a larger
    request
  • examples-

11
Social Thinking
  • Role
  • set of expectations about a social position
  • defines how those in the position ought to behave

12
Zimbardos prison study
  • Random assignment to roles of prisoner and guard
  • Study called off after only six days

13
Zimbardos prison study
  • http//www.zimbardo.com/zimbardo.html

14
Social Influence
  • Conformity
  • adjusting ones behavior or thinking to coincide
    with a group standard

15
Social Influence
  • Aschs conformity experiments

16
Social Influence
  • Normative Social Influence
  • influence resulting from a persons desire to
    gain approval or avoid disapproval

17
Social Influence
  • Informational Social Influence
  • influence resulting from ones willingness to
    accept others opinions about reality

18
Social Influence
  • Milgrams follow-up obedience experiment

19
Milgrams experiments
  • Participants (subjects) in the experiment were
    deceived about
  • the purpose of the experiment
  • who the learner was
  • amount of shock the learner actually received

20
Milgrams experiments
  • Ethical considerations
  • Informed consent
  • Debriefing
  • Ethics review committees

21
Milgrams experiments
  • Participants were more likely to deliver shocks
  • when the person giving orders was close at hand
    and was perceived to be a legitimate authority ,
    particularly one from Yale
  • when the victim was at a distance and
  • when there were no role models for disobeying
    the experimenter.

22
Social Influence
  • Some individuals resist social coercion

23
Minority influence
  • Minority most influential when they unswervingly
    hold to their own position
  • Mahatma Gandhi

24
Social Influence
  • Social Facilitation
  • improved performance of tasks in the presence of
    others
  • occurs with simple or well-learned tasks but not
    with tasks that are difficult or not yet mastered

25
Social Facilitation
26
Social Influence
  • Social Loafing
  • tendency for people in a group to exert less
    effort when pooling their efforts toward
    attaining a common goal than when individually
    accountable

27
Social Influence
  • Deindividuation
  • loss of self-awareness and self-restraint in
    group situations that foster arousal and anonymity

28
Social Influence
  • Group Polarization
  • enhancement of a groups prevailing attitudes
    through discussion within the group (attitudes
    get more extreme)

29
Social Influence
  • If a group is like-minded, discussion strengthens
    its prevailing opinions

30
Social Influence
  • Groupthink
  • mode of thinking that occurs when the desire for
    harmony in a decision-making group overrides
    realistic appraisal of alternatives
  • examples -

31
Social Relations
  • Prejudice
  • an unjustifiable (and usually negative) attitude
    toward a group and its members
  • involves stereotyped beliefs, negative feelings,
    and a predisposition to discriminatory action

32
Social Relations
  • Stereotype
  • a generalized (sometimes accurate, but often
    overgeneralized) belief about a group of people
  • Discrimination
  • unjustifiable negative behavior toward a group or
    its members

33
Social Relations
  • Americans today express much less racial and
    gender prejudice..

34
but prejudice lingers
  • Despite gender equality in intelligence scores,
    people tend to perceive their fathers as more
    intelligent than their mothers (Furnham Rawles,
    1995)

35
Social Relations
  • Ingroup
  • Us- people with whom one shares a common
    identity
  • Outgroup
  • Them- those perceived as different or apart
    from ones ingroup

36
Social Relations
  • Ingroup Bias
  • tendency to favor ones own group

37
Social Relations
  • Scapegoat Theory
  • theory that prejudice provides an outlet for
    anger by providing someone to blame

38
Social Relations
  • Just-World Phenomenon
  • tendency of people to believe the world is just
  • people get what they deserve and deserve what
    they get

39
Social Relations
  • Vivid cases (9/11 terrorists) feed stereotypes

40
Social Relations
  • Aggression
  • any physical or verbal behavior intended to hurt
    or destroy, whether done reactively out of
    hostility or proactively as a calculated means to
    an end (Myers, 2005, pp. 559-560).

41
Social Relations
  • Frustration-Aggression Principle
  • principle that frustration the blocking of an
    attempt to achieve some goal creates anger,
    which can generate aggression

42
Aggression/Violence
  • Biochemical influences
  • violent criminals tend to be muscular young males
    with..low levels of serotonin and
    higher-than-average testosterone levels

43
Violence on TV
  • Watching violence on TV may dull the viewers
    sensitivity to violence
  • The media provides social scripts

44
Social Relations
45
Social Relations
  • Social Trap
  • a situation in which the conflicting parties, by
    each rationally pursuing their self-interest,
    become caught in mutually destructive behavior

46
Social Relations
  • Social trap
  • by pursuing our self-interest and not trusting
    others, we can end up losers

47
Social Relations
  • Social Trap
  • http//serendip.brynmawr.edu/bb/pd.html

48
Social Relations- Attractiveness
  • First impressions are based on looks.

49
Social Relations- Attractiveness
  • Conceptions of attractiveness vary by culture

50
Social Relations- Attractiveness
  • Mere Exposure Effect
  • repeated exposure to novel stimuli increases
    liking of them

51
Social Relations
  • Passionate Love
  • an aroused state of intense positive absorption
    in another
  • usually present at the beginning of a love
    relationship
  • Companionate Love
  • deep affectionate attachment we feel for those
    with whom our lives are intertwined

52
Companionate love
  • Equity
  • a condition in which people receive from a
    relationship in proportion to what they give to
    it
  • Self-Disclosure
  • revealing intimate aspects of oneself to others

53
Social Relations
  • Altruism
  • unselfish regard for the welfare of others
  • Who is most likely to be altruistic?

54
Social Relations
  • Bystander Effect
  • tendency for any given bystander to be less
    likely to give aid if other bystanders are
    present

55
Social Relations
  • The decision-making process for bystander
    intervention

56
Social Relations
  • Social Exchange Theory
  • the theory that our social behavior is an
    exchange process, the aim of which is to maximize
    benefits and minimize costs
  • too often viewed as win/lose

57
Social Relations
  • Superordinate Goals
  • shared goals that override differences among
    people and require their cooperation

58
Social Relations
  • Graduated and Reciprocated Initiatives in
    Tension-Reduction (GRIT)
  • a strategy designed to decrease international
    tensions
  • one side announces recognition of mutual
    interests and initiates a small conciliatory act
  • opens door for reciprocation by other party
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