ICT and Vietnam Tourism promotion activities

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ICT and Vietnam Tourism promotion activities

• Paper to be presented
• At Expert Meeting on ICT and Tourism for
  development
• Geneva, 30 Nov. 2 Dec. 2005

By LE Tuan Anh Director Tourism Information
Technology Center Vietnam National Administration
of Tourism
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Table of content

1. Current situation of Vietnam ITC
2. Current situation of Vietnam Tourism
3. Vietnam Tourism promotion activities basing on
   ICT applications
4. Good opportunities and challenges for ICT and
   Tourism development in Vietnam
5. Conclusion

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1. Current situation of ITC

• Vietnams ICT was booming since 1995, after the
  approval of National Plan of action on IT toward
  the year 2000.
• From Nov. 1997, Vietnam has officially been
  integrated to the Internet.

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1. Current situation of ITC

• Some figures
• Total international bandwidth 2,997 Mbps
• Internet users 8.1 million
• Internet user rate 9.84
• 06 IXPs
• 16 ISPs
• 15 OSPs

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Vietnam Internet Connectivity map
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2. Current situation of Vietnam Tourism

• High and constant Annual development rate 13
• Tourism revenue increased 2 millions in 2004
• Volume of tourist increased
• Tourism quality improved

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2. Current situation of Vietnam
TourismInternational Arrivals to Vietnam
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2. Current situation of Vietnam TourismDomestic
tourists
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2. Current situation of Vietnam
TourismHospitality Industry
ROOMS
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2. Current situation of Vietnam TourismTravel
Industry

• 300 Licensed inbound outbound tour-operators
  
• Over 700 domestic tour operators
• Over 10.000 vehicles, cruise boats...
• ð Totally over 3000 enterprises in the tourism
  industry

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3. Vietnam Tourism promotion activities basing on
ICT applications

• At central level Vietnam National Administration
  of Tourism
• At local level Provincial administration of
  Tourism
• At enterprise level Tour Operators, Hotels

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3. Vietnam Tourism promotion activities basing on
ICT applications

• At central level Vietnam National Administration
  of Tourism
• Creating Official websites since 1997
• www.vietnamtourism.com
• Developing CD-ROMs titles, promoting different
  destinations in Vietnam
• E-commerce has just applied on Hotel online
  reservation system
• www.myhotelvietnam.com

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3. Vietnam Tourism promotion activities basing on
ICT applications

• At central level Vietnam National Administration
  of Tourism
• Official websites created
• www.vietnamtourism.com (in Vietnamese, English,
  French, Chinese and Japanese)
• www.vietnamtourism.gov.vn (in Vietnamese,
  English)
• www.dulichvn.org.vn (tourist news on-line,
  Vietnamese)
• www.vietnamtourism-info.com (in English)

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3. Vietnam Tourism promotion activities basing on
ICT applications

• At local level Provincial Administration of
  Tourism
• Having their own tourist website (e.g.)
• www.halong.com
• www.nhatrang-travel.com
• www.huefestival.com
• Sharing the website with provincial department
  of commerce

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3. Vietnam Tourism promotion activities basing on
ICT applications

• At enterprise level
• Among 1511 Resort and hotels
• 293 having their own websites and contact with
  their customer by email
• 495 having only their email address without
  website
• Among 281 Tour Operator (domestic and
  international)
• 224 having their own websites and contact with
  their customer by email
• 300 having only their email address

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4. Good opportunities and challenges for ICT and
Tourism development in Vietnam

• Good opportunity
• Strong commitment of Government
• Legal system on ICT and Tourism improved and
  completed Ordinance on Post and
  Telecommunications approved Law on Tourism
  approved
• Huge Budget to be allocated for two important
  fields of the economy
• Development Strategy on ICT and Tourism toward
  2010 have been adopted

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4. Good opportunities and challenges for ICT and
Tourism development in Vietnam

• Challenges
• DMO and DMS has not yet setup uniformly
  nation-wide
• Certain local administration of tourism or
  tourist company manager do not pay enough
  attention on ICT applications
• Lack of technical knowledge or of potential
  tourist demand

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5. Conclusion

• ICT role is much more critical for Tourism
  development, especially on promotion activities.
• Awareness of ICT and Tourism role is expanding,
  creating favorable conditions for tourism
  development.
• Government commitments and international
  cooperation constitute essential elements for the
  successful applications of ITC in tourism field

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• Thank you for your attention!