Creativity

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Creativity Brainstorming

• Jennifer Jilks

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Agenda

• Overview
• Brainstorming objectives
• Rules
• Brainstorming activities
• Summarize
• Next steps

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Brainstorming Objectives

• Describe the objective(s) of the exercise
• To generate a list
• New feature ideas?
• Determine a place to start
• Prioritize
• Accept all answers

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Rules

• No idea is a bad idea
• Be creative
• Take risks
• No criticism allowed
• No judging
• No put downs
• No weighting of ideas

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Brainstorming Activity

• Generate ideas
• Use games and exercises to warm up your
  creative thinking
• When ideas slow down, try another exercise to
  generate fresh ideas
• Breaking into smaller groups may be helpful
• Use a secretary to capture every comment/idea

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Monkey Mind/ Wild Mind

• Magic marker dot in the sky or?
• Goldberg,N. (1990) Wild Mind.Living the Writers
  Life. Bantam Books. p. 31
• Also Writing Down the Bones

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Summarize

• Review ideas
• Vote on top candidates and consolidate
• Check requirements and restrictions
• Value top 5-10 ideas
• Group members take turns identifying top 1 - 5
• Share with whole group
• Record answers.

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Next Steps

• Decide what happens next
• Research the ideas generated
• Follow up with larger group
• Generate action items for follow-up
• Start turning ideas into reality.

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Writing Topics

• Thanksgiving is
• I remember
• My first memory
• The first trip I ever took
• Write about leaving.Petranella
• Describe the streets you live on be specific
• Size, site, shape, shade, surface, smell, sound,

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