Strategic

1
Strategic Thinking
PMQA ?????????
2
Strategic Management

• ????????????
• ????????
• ?????
• ????????
• ????????
• ????????????????????

????????????????????
Strategic BSC
HRM HRD
???????????
?????????? Vision Values Goal
????????? ???????
??????????? ???????
?????
???????
???. HNQA Map KPI
????????? ?????????
?????????????????? ???????????????
CRM Customer Survey
HA HPH ISO QC STD
??? ????????? ???????? ????????????????
MIS DSS KM
3
Strategic Plan Model
KPI Key Performance Indicator
??????
Past Performance
Purpose
Organization Objective
?????????? 4 ????
KPIs
3
4
1
2
????????
Strategic Goals
???????
4
BSC Balanced Scorecard
KPI Key Performance Indicator
Strategy Map
Targets The level of performance or rate of
improvement needed
Initiatives Key action programs required to
achieve targets
Measures How success or failure (performance)
against objectives is monitored
Objectives What the strategy is trying to
achieve
Strategic Theme Operating Efficiency
Profits and RONA
Financial
Fewer planes
Grow Revenues
Attract Retain More Customers
Customer
On-time Service
Lowest prices
Targets
Initiatives
Measures
Internal
Fast ground turnaround

• 30 Minutes
• 90

• Cycle time optimization

• On Ground Time
• On-Time Departure

Learning
Ground crew alignment
5
???????????
Strategic Thinking
PMQA

• ???????????????????
• ????????????????
• ??????????????? ??????? ???????
• ?????Change Management ABC 71/20/9 ????????????
• ????? C ???????????? ???????? ???????? ????????
  ???????
• ????? A ?????????????????
• ????? B ???????????? ?????? ????? ??????????????
• ????????????? ????????? ???. ??????
• SIPOC ??? IOC ??????????????
• ??????????????????????????????????????????
  (??????????????)
• ????????????? ????????????? (2?? TQA/PMQA)
  ???????????????????? ???????
• ???????????? (????????????????????????)
• ????????????????????? PEST (?????????????????????
  ????????)
• ???????????????????? PMQA ??? item
  (????????????????? item ?????????????????)
• ??????????? ??????? (????????????????????????)
• ????????????????(?????????????????????)
• Strategy map ????????? ??????? ??????? ????????
  4 ?? ??????????????????????? 17 ???
• 2 ????? ?????????????
• OS matrix o ????????????

6
????????????????
Strategic Thinking
PMQA

• ?????????????????
• ?????????? ??????? ???????(?????????)
• ????????????????? 4 ????
• ?????????????? ?????? PMQA
• SIPOC ????????????????????????????
• Force field analysis
• Change management ABC 30/60/10 ????????
  ??????????????? ??????????????????? ??.
• ???????????? ???????????????????????????????????
• ?????????????????????? ?????????????
• ???????????????????????????? ?????????????????????
  ??????
• ????????????????????? ??????????? 6 ??????????
  (??????????????????????????) ???????????
• ???????????? ????????????????
• Strategy map ?????????? ??????? ???????? 4??
  ??????????????????????? ?????????????????????????
  ?????????
• Deploy plan ??? map ????????????????????? ???
  ?????
• ????????????????????????
• ?????????????????
• ?????????????????
• ?????????????????
• ?????????????????????

7
?????????
Strategic Thinking
PMQA

• ????? ?????????? ????????? ????????????????
• ??????? ??????????????? ???????
• ?????????????? 9 ????????????
• ???????????????????? Change man ABC 42/58/0
  ?????? ?????? ????????? ????????
• SIPOC ??????????????? 6 output 3 grp.
• ?????????????????????? 4 ????? 324 ???
  ??????????? ??????????????????
  ?????????????????????????????
• ????????????????????? PEST by mind map ?????????
  ??????? ??????????
• ???????????????????? 90 ????? by mind map
  ??????(????????????????????) ??????? ??????????
  ????????????????????? ???????????????????
• ????????? ?????????? ??????????????
• Strategy map ?????????? ??????????? 4 ??
  ???????????????????????????? ?????????
• ????????????? 3 ?? 2550-52 ?????????????????
• OS matrix ???????????????????????????????
• Obj deploy ????????? ??????? ??????????????
  ???????????????????????
• ????? action plan ???????????????
• Strategy matrix
• ????????????????????????
• ???????????
• ??????????
• ????????????????????

8
?????????????? 3 ??????
Strategic Thinking

• ?????? ?????????????
• ?? ??.???????????????? ??????????????????
  ?????????????????????????
• ?? 9 ???????
• ????????????????????????????? 5? HWP ????
• ???????????????????? ???????????????
  ????????????????????? 3??? (??????????
  ??????????? ??????) ???????????????????????
  (area function agenda)
• ??????????????? CM force-field analysis
  ?????????????
• ABC 22/51/27 ????????BC ?????????? ?????? ???
  ????????? ??????????????? ?????????? ?????
  ????????? ???????? ????????????? ???????
  ??????????? ?????????????? 12??? ??? ???? ??????
  ?????? ???????????????????? ????????????????????
  ???????????? ???????????????????????
  ????????????? ?????????? ???????? top5 ?????????
  CM ??????????????????????????????
• ????????????? stakeholder SIPOC model ??????? 4
  ????????? ??????????????????????
• ?????????????????????? 4 ????????? ???2
  ?????????????????????
• ???????????? ???????????????????? ???
  (???????????) ??????????? ??????????????
  (?????????? ??????????????)
• ????????????????????????? ????????????? 3 ????
• Strategy map ?????????? ??????? ?????????????
  ???????? 4 ??(??????????????) ???????????????????
  ???? ??? 7S ????????????????? map ?????????????
• OS matrix ?????????? map
• Objective deployment ?????? ????? ???
• Strategy matrix ????????
• Action plan ??? 3 ???????????? (??????
  ??????????? ????????)
• ?????????????????????? ??????????? 3 ?????
  (?????? ??????? ??????????)
• ?????????? LO ???????????? ??? 2 ???
  ?????????????????????????????????
• ????????????????????????

PMQA
9
?????????????? 4 ???????
Strategic Thinking
PMQA

• ??????????????? ??????
• ??????????? ?????????? ??????? ?????????????????
  ????????health
• ????????????????????????? ??????????????????????
  ??????? ????????????
• CM Force-field analysis ???????????? ABC
  77/23/0 ???????? ????????? ????????
  ??????????????????? ???? ?????
  ????????????????????
• SIPOC model ??????????????????????????????????
  ???????????? 171 ??????(??? 5 ??????)
  ?????????????????????? ???????????????????
  ?????????????????
• ???????????? ????????????????90??? (access
  /????) ????????? ??????? 160-320 ?????
  ??????????????????????? ???????
• ????????????? ????????????????????? ?? ?????????
  ????????????????? ??????????? ?????????????
• Strategy map ?????????? ??????? ???????
  ???????? 4 ???????????? ??? item
• Objective deployment ??????????????? ???????
  ??????????????????????????????????
• ??????? ?????????????? ???????????
  4?????????????????? 52???????
• ?????? ??????? ???????
• Strategy matrix ????
• Tools ?????????????????????
• ???????????????
• Cockpit room ??????????? ??????????????? ??? 4
  ???? PMQA-BSC
• ????????????? ?????????????????????????????????
  ???????? web ???. ?????
• ?????????????????????? ???? blueprint
  ??????????????????? ???????????????
• ????????????????????????

10
?????????????? 6 ???????
Strategic Thinking

• ?? 2 ?? TQA-PMQA
• ?? 9 ??????? ?????????????????
  ?????????????????7-15?? ???????? 36 ?????
• ???????????????????????????? 284 ???????? ABC
  82/14/4 ?????????2 97/3/0 ???????? ?????
  ???????????????????? ????????????????????
• SIPOC ?????????????????????????????????
  ?????.???????? ???????????? ???.?????????????????
  ???????????????? 24 ???? (??????????????????)
  ?? sipoc ???????? (?????)
• ???????????? 9 ?????????????? ??? 1
  ??????????????????????? ???????????????? ???item
  (???????????? 63.6/1000)
• ?????????? ????????????????????? PEST ?????
  ????????? ??????????????????
• ????????????????? ?????? item
• Strategy map ?????????? ??????? ???????? 4 ?? 4
  ?????? 4 ???? ? ? ? ?
• ????????????? ?????? 3?? ??????????????
  ????????????
• OS matrix ??????????????????? ?????????? O
• Obj deployment card ?????????? ??? ?????
  ?????????????????
• ????????????????????? ITEM / Obj matrix
• 97 ??????? 19 ??????? ?????????????????
  ????????????? ?????????? ??????????????
  ??????????
• Strategy matrix
• ?????????????????? ????? pmqa/tool model
• ??????????????? ???????????? ?? ??????????
  ??????????? ????????????? ????????? cockpit
  room intranet ????????? ????????
• Kpi family ?????? 4 ???? ???? strategy map
• ?????????????????????? sipoc ???????????????????
  ???. ?????pmqa ??????????????? 3
  ????????????????????????????? ????????????????
  ???????????????????????????
• ???????????????????????? ????????? ??????????
  ??????????????????

PMQA
11
?????????????? 11 ????
Strategic Thinking
PMQA

• ?????????? LO ISO9002 HPH PDCA /PSO/11
  PMQA/PSO purpose skill organization
• ????????????? ???function ???????????????????????
  ?????????? ???? matrix
• ?????????? 1/5 ???????? ???????? health
  ????????????? ???? ?? ????? ????? ???? 5?
  ????? ??????? ?????? ?????????? ???? rbm/rapid
  assess /active ?? ?? 4?? ????? 4????
• ???????????????? ???????????? ????????????????
  3?????
• ????????????????????? ?????? ?????????
  ???????????? ??????????????????????????
• ???????????????????????? 3????(???? p ???????
  ??? ??)
• ??????????????? PDCAL
• ???????????????? diary ????????/?????????? - 5?
  RA - RBM ??? ?????????????
• Kpi ??? 77??? ?????????????????
• ???????????????????????? PSO-HPC 11 Model
  (?????????? ?????? ???????????? / ????????????
  / ??????)
• ????? PSO kpi ???????? ????????????????????????
  ???
• Force-field analysis ABC 6/90/5 ????????
  ???????????
• ????????????????????? ?????
• ???????????? ???????????? 600 ?????
• ????????????? strategy map OS matrix
• ????????????? ??????????
• ????????????????????????

12
Strategic Management

• ????????????
• ????????
• ?????
• ????????
• ????????
• ????????????????????

????????????????????
Strategic BSC
HRM HRD
???????????
?????????? Vision Values Goal
????????? ???????
??????????? ???????
?????
???????
???. HNQA Map KPI
????????? ?????????
?????????????????? ???????????????
CRM Customer Survey
HA HPH ISO QC STD
??? ????????? ???????? ????????????????
MIS DSS KM
13
Strategic Plan Model
KPI Key Performance Indicator
??????
Past Performance
Purpose
Organization Objective
?????????? 4 ????
KPIs
3
4
1
2
????????
Strategic Goals
???????
14
BSC Balanced Scorecard
KPI Key Performance Indicator
Strategy Map
Targets The level of performance or rate of
improvement needed
Initiatives Key action programs required to
achieve targets
Measures How success or failure (performance)
against objectives is monitored
Objectives What the strategy is trying to
achieve
Strategic Theme Operating Efficiency
Profits and RONA
Financial
Fewer planes
Grow Revenues
Attract Retain More Customers
Customer
On-time Service
Lowest prices
Targets
Initiatives
Measures
Internal
Fast ground turnaround

• 30 Minutes
• 90

• Cycle time optimization

• On Ground Time
• On-Time Departure

Learning
Ground crew alignment