CARSHARING AND NEW MOBILITY: AN INTERNATIONAL PERSPECTIVE

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CarLink A Smart Carsharing System
Institute of Transportation StudiesUniversity of
California, Davis
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WHAT IS SMART CARSHARING?

• Members share a fleet of vehicles for short-term
  usage
• Vehicles are purchased and leased by an
  organization, which takes care of maintenance,
  insurance, repair costs, and user fees
• Members use smart technologies to reserve,
  monitor, and collect payment

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RESEARCH FOCUS

• Determine how use of information and
  communication technologies can enhance
  flexibility and mobility
• How does value change with knowledge and
  experience?
• What value do travelers place on smart mobility
  services CarLink?

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BART ACCEPTANCE

• 22 of initial survey population take BART 3 or
  more days/week
• Top three reasons for taking BART
• Close proximity to a station near home or work
• Traffic congestion
• Convenient departure times

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BART ACCEPTANCE (Contd)

• 78 of initial survey population do not take BART
  3 or more days/week
• Top three reasons for not taking BART
• Stations too far from home, work, or both
• Scheduling concerns
• Need access to a car during the day

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REASONS FOR USING CARLINK
Reasons Why I would Use the CarLink System Reasons Why I would Use the CarLink System Reasons Why I would Use the CarLink System Reasons Why I would Use the CarLink System Reasons Why I would Use the CarLink System Reasons Why I would Use the CarLink System Reasons Why I would Use the CarLink System
Response Time 1 Time 1 Time 2 Time 2 Time 3 Time 3
Response Exp. Control Exp. Control Exp. Control
Improve air quality 51.4 38.9 56.3 22.1 65.4 22.1
No insurance etc. hassle 43.3 44.2 47.1 27.4 53.4 26.3
Save money 40.4 32.6 37.0 15.8 37.5 10.5
Reduce commuter stress 28.8 14.7 33.2 8.4 33.7 9.5
Frequent transit use 27.9 3.2 26.4 11.6 34.1 11.6
Fun option 24.5 18.9 29.8 13.7 23.6 11.6
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REASONS FOR NOT USING CARLINK
Why Wouldnt You Use the CarLink System? Why Wouldnt You Use the CarLink System? Why Wouldnt You Use the CarLink System? Why Wouldnt You Use the CarLink System? Why Wouldnt You Use the CarLink System? Why Wouldnt You Use the CarLink System? Why Wouldnt You Use the CarLink System?
Response Time 1 Time 1 Time 2 Time 2 Time 3 Time 3
Response Exp. Control Exp. Control Exp. Control
Like current mode 18.8 26.3 15.4 45.3 13.5 51.6
Too risky 13.9 21.1 9.6 22.1 7.7 27.4
Prefer personal vehicle 11.5 16.8 8.7 32.6 7.2 35.8
Too complicated 6.3 8.4 5.3 9.5 1.0 20.0
Privacy concern 6.3 10.5 4.8 14.7 2.4 12.6
Other 3.8 3.2 13.9 17.9 12.5 27.4
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WHEN DID YOU REALIZE YOU MIGHT BE ABLE TO USE
THIS SERVICE
Response Time 1 Time 1 Time 2 Time 2 Time 3 Time 3
Response Exp. Control Exp. Control Exp. Control
During recruitment 21.2 3.2 20.2 5.30 25.0 4.20
Reading the brochure 18.3 17.9 12.0 18.9 15.4 12.6
Filling out this questionnaire 14.9 11.6 4.30 3.20 1.00 3.20
Talking with a friend about CarLink 1.40 1.10 1.40 3.20 0.50 1.10
Watching the video N/A N/A 17.8 N/A 15.4 N/A
Attending the drive clinic N/A N/A N/A N/A 16.8 N/A
Filling out the questionnaire last time N/A N/A 9.6 8.4 1.00 1.10
Speaking with someone from CarLink 0 0 0.5 0 3.40 0
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Would you use CarLink?
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PROJECT PARTNERS

• Institute of Transportation Studies, University
  of California, Davis
• Bay Area Rapid Transit (BART) District
• American Honda Motor Company, Inc.
• California Department of Transportation
• Lawrence Livermore National Laboratory
• Teletrac, Inc.
• INVERS

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FUNDING AGENCIES

• Partners for Advanced Transit and Highways (PATH)
• California Department of Transportation
  (Caltrans)
• University of California Transportation Center
  (UCTC)
• National Science Foundation (NSF)
• Bay Area Rapid Transit (BART) District