The news wire for IT, high tech and business decision makers'

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The news wire for IT, high tech and business
decision makers.
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Contents

• Whats new?
• Overview of Silicon.fr
• Audience / demographic details
• Advertising opportunities

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Silicon.fr Re-launch

• Relaunch will incorporate VNUs experience as an
  online publisher!
• Relaunch October 2006.

Whats New?
Brand new site design Based on the web 2.0
values, exploiting the goodwill of its readers to
bringing Silicon.fr to a new level of
service. Brand new Backoffice Meeting a very
high standard through VNUs European Editorial
tools and joining VNUs Ad network (based on
Dart).
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Whats New? Silicon.fr 3.0

• Developing a new way for our audience to interact
  with information

Qualifying the news Giving the ability to the
reader to vote, Silicon.fr 3.0 gives its readers
the ability to rank the news and influence the
articles life-cycle on the site. Initiating
discussions Raising additional value and
information by letting readers publish their
reactions on each news. New Way of Reading
Introducing multiples tool-boxes to acces the
news on criteria (most voted, most discussed,
etc...)
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Whats New? Silicon.fr 3.0

• Emphasing information through finely tuned
  categories

News section 10 Categories
HeadlinesStrategy and marketsMobility and
TelecomCyber-influencersVirus
Secur-ITHardwareSoftwareNetwork and
StockageInternetMoods humor
Special report 5 categories
Recent Special reportInformation System Telecom,
mobil, voipSecurityManagement, resources
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What is Silicon.fr?

• A Major Player in the French On-Line IT Business
  News Market Since 2001

• A Dynamic Website, a famous Newsletter.
• Targeted to IT Decision makers, managers and
  Influencers.
• A unique and well identified editorial line, mix
  of deep IT Technical Knolwedge and independency
  of tone.
• A strong Brand, with highly respected status.

gtgt In March 2006, Silicon.fr joined VNU Business
Media Europe
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Silicon.fr Advertising Offers
Database mailing

• To reach directly by mail all or part of our
  66,000 subscribers.
• Available criteria
• Function
• Company size,
• Industry sector,
• Zipcode

Pricing 0,5 / adresses. 500 setup fee
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Key Statistics

• Silicon.fr
• Over 300,000 readers (unique visitors)
• 2 million page views per month
• 66.000 subscribers to the daily newsletter

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Market Position




B2B
Audience of Silicon.fr BDM 22ITDM 41ITPRO
18 Developers 14
IDG
JDnet Solu.
Technology
Business
ZDnet
01net
B2C
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Advertising on Silicon.fr
You expect improved performance from advertising
on Silicon.fr
Better MPU Positioning. Special attention has
been paid to the improvement of the MPU format.
With a position on the page optimized and now
there is also availability on the sections pages.
New Special Ad Areas Silicon.fr 3.0 introduce
various special Ad areas (text-Ad, special panel,
or dedicated boxes) and also new format like Rich
Media sponsoring or Page peel
Better Newsletter sponsoring The brand new
silicon.fr Newsletter design offers now a
Skycraper and text-Ad box as sponsoring options.
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More Advertising Opportunities
Online Campaign Format Details
Leaderboard72890 - expandable
Special panel15282 pict 200 car.
Skycraper120600 - expandable
MPU 302250 - fixed
Text-Ad400 car.
Stamp125125 -fixed
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Subscribers we can connect with
Newsletter Sponsoring
Formats - a Text Box of 400 characters And/or a
Skyscraper 120x600
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Demographic details of Audience
Job positions size of Enterprises
45 have a position of BDM ( Business Decisions
Makers ) 55 of IT Pro 75 are within
enterprises with more than 500 employees 25
are within SMBs with less than 500 employees.
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Rate Card
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Questions?

• Please contact
• Tanja Leutschacher, European Online Sales Manager
• 49 89 14 312 224
• Tanja_leutschacher_at_vnu.de
• Chris Woodall, European Agency Manager
• 44 207 316 9518
• cwoodall_at_vnu.co.uk