Title: Distributing%20Digital%20%20Content
1DistributingDigital Content
Moscow Book Fair
2Ingram Digital Group
- Umbrella Company for Ingrams Digital Solutions
- Sister company to Ingram Book Group and Lightning
Source - Ingram content supply companies
- Wholesale services to over 18,000 Publishers
worldwide - Over 30,000 customers in every major country of
the world - Stock 1.2 million titles for immediate fulfilment
- Bibliographic records and metadata for over 5.4
million titles - Ingram Digital Group
- 170,000 live eBook titles across IDG
- 3,000 eTextbooks
- Additional 400,000 plus digital files at LSI not
yet optimized for eBook delivery - Over 600 library customers worldwide
3Ingram Digital Group
- CoreSource
- Comprehensive digital asset management services
for publishers - Content aggregation, hosting, repurposing,
distribution - Multiple content file formats and transformation
services - Multi-channel access to major markets
- Vital Source
- Education solutions and custom publisher
solutions - Portable interactive digital textbooks
- Content/product management systems
- Contextual, integrated search
- Interactive notes
- Custom packaging textbooks, course packs, etc.
- MyiLibrary
- Tethered delivery model for research-based query
and retrieval - Search inside and access to eBook collections
- Content management toolsets
- Principally Academic, Public and Special
Libraries Corporate, Government and Professional
markets
4Ingram Digital Partners
- MobiFusion
- Turnkey distribution solutions for published
content through mobile/wireless channels - Iofy
- Turnkey technology platform for digital delivery
of audio/video content
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6CoreSource Modules
- CoreSource Content Hub the digital content
repository in which content, metadata, and
ancillary/marketing materials are aggregated and
made available to IDGs market facing
distribution solutions - CoreSource Asset Management Suite (AMS) an
extension of the publishers digital
infrastructure. Web-based digital asset
management system enabling publishers to manage,
re-purpose, syndicate, store, and archive their
digital content, metadata, and promotional
materials in any format - CoreSource Search and Discover a turn-key
solution to power Search Inside and Look Inside
capabilities through 3rd party websites.
Publishers make content available to authorized
trading partners and their customers according to
usage rules set by the publisher and enforced by
IDG - Web service
- Browser user interface
- Widget
7CoreSource Content and Metadata Ingestion
- IDG repository from which content and metadata
are stored and pushed to IDG distribution
businesses based on publisher permissions in
order to reach multiple markets
Publisher sends to IDG
Via
- Metadata
- Web-based form
- Spreadsheet
- ACS XML
- Content
- FTP
- Hard drive
- CD/DVD
- Hardcopy
- Metadata/Permissions
- Text-based content
- QuarkXpress, InDesign, Postscript
- Print ready PDF
- WebPDF, LIT, PDB, MOBI, OEBPS
- Vital Source XML/VBK
- Publisher XML with DTD
- Audio-based content
- CD-Audio, WAV
- MP3, WMA
Stored in
8CoreSource Asset Management Suite
9CoreSource Asset Management Suite
- Simplifies the dissemination of Publishers IP to
all of your partners. - CoreSource
- Automates the syndication of content and metadata
- Robust user admin tools to setup multiple user
profiles to enable different individuals to take
different actions - For each content object, Publishers have the
ability to - Setup profiles that direct content to each
trading partner - Customize metadata fields and formats by trading
partner - Customize content formats, naming conventions,
and transfer mechanisms by trading partner - Customize promotional materials to accompany
content
10CoreSource Asset Management Suite (AMS)
Publisher directed destinations
IDG Publisher Portal
Publisher Sign-in Authenticate
user/role Determine permissions and
privileges of user Record export requests
- Validate export requests
- Prepare/customize content for vendor
specific transfer - Export content and metadata
- Report on actions performed
Any 3rd party vendor Printers Aggregators Search
engines Audio distributors eBook
distributors Mobile Devices
11Content Storage
- Content types stored in CoreSource today
- Images (jpg, gif, svg)
- Print (PDF, postscript, inDesign)
- eBooks (pdf, lit, pdb, vbk, oeb)
- digital audiobooks (wav, flac, asc, mp3)
- XML
- Additional content storage capabilities available
today - Video
- Flash
- Other
12Metadata Storage/Organization
- Metadata
- Publisher supplied
- Bibliographic, marketing, promotional
- Rights/permissions
- Derived
- Versioning
- Full-text
- File type/attributes
- Ingram Book Group
- Enhanced subjecting/categorization
- Reviews
13Conversion
Preferred Conversion Partner(s)
PublisherSubmits
XML (OEBPS) ePDF pPDF
PDF, Quark or InDesign
14Conversion Costs
Relative conversion costs from hardcopy to
PublisherSubmits
15Conversion Costs
Relative conversion costs from print PDF
(vector)/application files to
PublisherSubmits
16Submit Once, Use Many - Transformations
IDG transforms to
Print PDF ePDF Chunked PDF Page ePDF JPG ascii
text
PublisherSubmits
ONIX MARC CUSTOM - vendor specific
Print PDF metadata
17Transformations and Watermarks
- Customer Driven Transformation and Watermark
Requirements - Microsoft Live Search Books
- Scan, OCR, watermark, optimize, package, name for
Live Search Books - Scale approximately 150,000 books per year
- IDG Custom Book POD
- Analyze source, chapter-ize, re-purpose/compile,
optimize for POD, optimize for web - Ingram Digital Audio Service
- Rip from CD/WAV/MP3, chapter-ize, flac
- Future transformations can be added modularly as
needed without impacting transforms already
developed
18Content Delivery Models
- Content pushed to customer based on
pre-established profile - Content pushed to customer on-demand by publisher
- Content pulled by customer from the system
- Customer setup for each product authorized by
publisher - Mode of delivery (email, ftp (push/pull),
physical media) - File type (publisher supplied or transform)
- File naming conventions
- Metadata format, contents, naming convention
19CoreSource Search and Discover
20CoreSource Search and Discover
- IDG provides turn-key solutions to power Search
Inside and Look Inside functionality using AAP
standard query and response protocols - Publishers submit content and metadata in
mutually agreed upon formats and sets permissions
at the title level - IDG optimizes content hosts on IDG servers
- Accessible content and capability includes
- Metadata
- Page images
- Full-text (xml)
- Search algorithm (optional)
21Search and Discover Strategy
- Provide tools and infrastructure to enable
publishers to exploit their content for
promotional and selling purposes to the widest
available audience in a rights controlled
environment - Kent Freeman, IDG CTO, is Chair of BISG Digital
Standards working group focused on driving
standards related to Book Search - Flexible three-pronged platform approach to
exposing book content - Web service
- White label website
- Widget
- Multiple widget approach
- Based on delivery platform, media, and user
interface needs - Partnered with Marklogic and iFactory for
infrastructure and web service development
22Search and Discover Strategy Goals
- Increase the exposure of book content to web
users - Drive print book and ebook sales by using
technology to simulate and enhance on the web the
bricks and mortar bookstore browsing experience - Create viral opportunities Turn anyone with a
web page into a book promoter and bookseller - Collect content usage information to leverage for
future promotional, sales, and content
development purposes
23CoreSource Search and Discover
User Interface
FulfillmentPlatform
Publisher Website
Distribution facing Publisher Content
Server Content access enforcement by
customer/ type Millisecond responses to
queries in AAP format
Browser
Booksellers
Metadata, full text, page images Partner
access permissions Content access
permissions
Social Networks
API
B-to-B
Widget
Search
24Key Components of Web Service
- Built upon a highly available infrastructure
- Massively scalable transaction processing engine
- Flexible and scalable rules/permissions engine
for content usage restrictions enforcement - Content format agnostic
- Fully xQuery compliant
- Robust access APIs for multiple forms of
distribution - IDG Widget(s)
- White label website
- 3rd party widgets and alternate user interfaces
- Intelligent transaction reporting
- Supports RH Insight Query standard for Book
Search
25Key Components of Widget
- Extremely portable for multiple display and
distribution environments - Social networking sites
- Online booksellers
- Other retail websites
- Publisher website
- Email
- Quality page images
- Easy navigation
- Support for static embedded content as well as
dynamically served content - Support for multimedia ancillary and promotional
material - Robust metadata
- Effective search engine
- Customizable Buy button
26Search and Discover Reporting
- Usage reporting across content access mechanism
- Unique users
- Page views
- Unique widgets
- Original
- Pass along
- Buy button
- SALES!
- By territory
- By referring URL
- By distribution vehicle
- By email list
27Thumbnail To launch widget
28Menu jump to specific sections in the book
Buy - leads to title feature page on
SimonSays.com
Arrows Next and Previous page
Magnify Glass Zoom in
Go to jump to specific page if available
Search Inside Search Book Contents
Additional Nav. Top/Bottom Right page is next
page Top/Bottom Left page is previous page
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31Business Model
- Designed to be simple and flexible for budgeting
and utility purposes, CoreSource Asset Management
Suite pricing is comprised of - One time setup fee includes
- User/admin profile setup
- Legacy content loading
- 3rd party distribution point logic and logistics
- User training
- Inclusion in CoreSource Search and Discover
services for 3rd parties - Annual fee per title (billed/measured monthly)
based on - Average storage per title per month (regardless
of of assets per title) - Average bandwidth used per title per month
(regardless of of distribution points) - Per GB fees if TOTAL allocated storage/bandwidth
is exceeded in a given month - Conversion is priced separately based on source
content and desired outputs
32Why Ingram
- Ingrams solutions deliver on many levels
- Access to markets and distribution solutions to
serve them - Multiple paths to market, physical fulfillment,
print on demand, and digital fulfillment PE - DRM infrastructure to support secure text and
audio content distribution to the consumer in a
download or tethered environment (on behalf of
publishers and channel partners) - Distribution of virtually any other content type
for promotional purposes - Decades of experience managing technology changes
in the publishing supply chain - Track record of providing quality solutions to
publishing industry
33Thank you! Kent Freeman Kent.freeman_at_ingramdigita
l.com