Distributing%20Digital%20%20Content

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DistributingDigital Content
Moscow Book Fair
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Ingram Digital Group

• Umbrella Company for Ingrams Digital Solutions
• Sister company to Ingram Book Group and Lightning
  Source
• Ingram content supply companies
• Wholesale services to over 18,000 Publishers
  worldwide
• Over 30,000 customers in every major country of
  the world
• Stock 1.2 million titles for immediate fulfilment
• Bibliographic records and metadata for over 5.4
  million titles
• Ingram Digital Group
• 170,000 live eBook titles across IDG
• 3,000 eTextbooks
• Additional 400,000 plus digital files at LSI not
  yet optimized for eBook delivery
• Over 600 library customers worldwide

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Ingram Digital Group

• CoreSource
• Comprehensive digital asset management services
  for publishers
• Content aggregation, hosting, repurposing,
  distribution
• Multiple content file formats and transformation
  services
• Multi-channel access to major markets
• Vital Source
• Education solutions and custom publisher
  solutions
• Portable interactive digital textbooks
• Content/product management systems
• Contextual, integrated search
• Interactive notes
• Custom packaging textbooks, course packs, etc.
• MyiLibrary
• Tethered delivery model for research-based query
  and retrieval
• Search inside and access to eBook collections
• Content management toolsets
• Principally Academic, Public and Special
  Libraries Corporate, Government and Professional
  markets

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Ingram Digital Partners

• MobiFusion
• Turnkey distribution solutions for published
  content through mobile/wireless channels
• Iofy
• Turnkey technology platform for digital delivery
  of audio/video content

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CoreSource Modules

• CoreSource Content Hub the digital content
  repository in which content, metadata, and
  ancillary/marketing materials are aggregated and
  made available to IDGs market facing
  distribution solutions
• CoreSource Asset Management Suite (AMS) an
  extension of the publishers digital
  infrastructure. Web-based digital asset
  management system enabling publishers to manage,
  re-purpose, syndicate, store, and archive their
  digital content, metadata, and promotional
  materials in any format
• CoreSource Search and Discover a turn-key
  solution to power Search Inside and Look Inside
  capabilities through 3rd party websites.
  Publishers make content available to authorized
  trading partners and their customers according to
  usage rules set by the publisher and enforced by
  IDG
• Web service
• Browser user interface
• Widget

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CoreSource Content and Metadata Ingestion

• IDG repository from which content and metadata
  are stored and pushed to IDG distribution
  businesses based on publisher permissions in
  order to reach multiple markets

Publisher sends to IDG
Via

• Metadata
• Web-based form
• Spreadsheet
• ACS XML
• Content
• FTP
• Hard drive
• CD/DVD
• Hardcopy

• Metadata/Permissions
• Text-based content
• QuarkXpress, InDesign, Postscript
• Print ready PDF
• WebPDF, LIT, PDB, MOBI, OEBPS
• Vital Source XML/VBK
• Publisher XML with DTD
• Audio-based content
• CD-Audio, WAV
• MP3, WMA

Stored in
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CoreSource Asset Management Suite
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CoreSource Asset Management Suite

• Simplifies the dissemination of Publishers IP to
  all of your partners.
• CoreSource
• Automates the syndication of content and metadata
• Robust user admin tools to setup multiple user
  profiles to enable different individuals to take
  different actions
• For each content object, Publishers have the
  ability to
• Setup profiles that direct content to each
  trading partner
• Customize metadata fields and formats by trading
  partner
• Customize content formats, naming conventions,
  and transfer mechanisms by trading partner
• Customize promotional materials to accompany
  content

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CoreSource Asset Management Suite (AMS)
Publisher directed destinations
IDG Publisher Portal
Publisher Sign-in Authenticate
user/role  Determine permissions and
privileges of user Record export requests

• Validate export requests
• Prepare/customize content for vendor
  specific transfer
• Export content and metadata
• Report on actions performed

Any 3rd party vendor Printers Aggregators Search
engines Audio distributors eBook
distributors Mobile Devices
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Content Storage

• Content types stored in CoreSource today
• Images (jpg, gif, svg)
• Print (PDF, postscript, inDesign)
• eBooks (pdf, lit, pdb, vbk, oeb)
• digital audiobooks (wav, flac, asc, mp3)
• XML
• Additional content storage capabilities available
  today
• Video
• Flash
• Other

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Metadata Storage/Organization

• Metadata
• Publisher supplied
• Bibliographic, marketing, promotional
• Rights/permissions
• Derived
• Versioning
• Full-text
• File type/attributes
• Ingram Book Group
• Enhanced subjecting/categorization
• Reviews

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Conversion
Preferred Conversion Partner(s)
PublisherSubmits
XML (OEBPS) ePDF pPDF
PDF, Quark or InDesign
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Conversion Costs
Relative conversion costs from hardcopy to
PublisherSubmits
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Conversion Costs
Relative conversion costs from print PDF
(vector)/application files to
PublisherSubmits
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Submit Once, Use Many - Transformations
IDG transforms to
Print PDF ePDF Chunked PDF Page ePDF JPG ascii
text
PublisherSubmits
ONIX MARC CUSTOM - vendor specific
Print PDF metadata
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Transformations and Watermarks

• Customer Driven Transformation and Watermark
  Requirements
• Microsoft Live Search Books
• Scan, OCR, watermark, optimize, package, name for
  Live Search Books
• Scale approximately 150,000 books per year
• IDG Custom Book POD
• Analyze source, chapter-ize, re-purpose/compile,
  optimize for POD, optimize for web
• Ingram Digital Audio Service
• Rip from CD/WAV/MP3, chapter-ize, flac
• Future transformations can be added modularly as
  needed without impacting transforms already
  developed

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Content Delivery Models

• Content pushed to customer based on
  pre-established profile
• Content pushed to customer on-demand by publisher
• Content pulled by customer from the system
• Customer setup for each product authorized by
  publisher
• Mode of delivery (email, ftp (push/pull),
  physical media)
• File type (publisher supplied or transform)
• File naming conventions
• Metadata format, contents, naming convention

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CoreSource Search and Discover
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CoreSource Search and Discover

• IDG provides turn-key solutions to power Search
  Inside and Look Inside functionality using AAP
  standard query and response protocols
• Publishers submit content and metadata in
  mutually agreed upon formats and sets permissions
  at the title level
• IDG optimizes content hosts on IDG servers
• Accessible content and capability includes
• Metadata
• Page images
• Full-text (xml)
• Search algorithm (optional)

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Search and Discover Strategy

• Provide tools and infrastructure to enable
  publishers to exploit their content for
  promotional and selling purposes to the widest
  available audience in a rights controlled
  environment
• Kent Freeman, IDG CTO, is Chair of BISG Digital
  Standards working group focused on driving
  standards related to Book Search
• Flexible three-pronged platform approach to
  exposing book content
• Web service
• White label website
• Widget
• Multiple widget approach
• Based on delivery platform, media, and user
  interface needs
• Partnered with Marklogic and iFactory for
  infrastructure and web service development

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Search and Discover Strategy Goals

• Increase the exposure of book content to web
  users
• Drive print book and ebook sales by using
  technology to simulate and enhance on the web the
  bricks and mortar bookstore browsing experience
• Create viral opportunities Turn anyone with a
  web page into a book promoter and bookseller
• Collect content usage information to leverage for
  future promotional, sales, and content
  development purposes

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CoreSource Search and Discover
User Interface
FulfillmentPlatform
Publisher Website
Distribution facing Publisher Content
Server Content access enforcement by
customer/ type Millisecond responses to
queries in AAP format
Browser
Booksellers
Metadata, full text, page images Partner
access permissions Content access
permissions
Social Networks
API
B-to-B
Widget
Search
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Key Components of Web Service

• Built upon a highly available infrastructure
• Massively scalable transaction processing engine
• Flexible and scalable rules/permissions engine
  for content usage restrictions enforcement
• Content format agnostic
• Fully xQuery compliant
• Robust access APIs for multiple forms of
  distribution
• IDG Widget(s)
• White label website
• 3rd party widgets and alternate user interfaces
• Intelligent transaction reporting
• Supports RH Insight Query standard for Book
  Search

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Key Components of Widget

• Extremely portable for multiple display and
  distribution environments
• Social networking sites
• Online booksellers
• Other retail websites
• Publisher website
• Email
• Quality page images
• Easy navigation
• Support for static embedded content as well as
  dynamically served content
• Support for multimedia ancillary and promotional
  material
• Robust metadata
• Effective search engine
• Customizable Buy button

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Search and Discover Reporting

• Usage reporting across content access mechanism
• Unique users
• Page views
• Unique widgets
• Original
• Pass along
• Buy button
• SALES!
• By territory
• By referring URL
• By distribution vehicle
• By email list

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Thumbnail To launch widget
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Menu jump to specific sections in the book
Buy - leads to title feature page on
SimonSays.com
Arrows Next and Previous page
Magnify Glass Zoom in
Go to jump to specific page if available
Search Inside Search Book Contents
Additional Nav. Top/Bottom Right page is next
page Top/Bottom Left page is previous page
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Business Model

• Designed to be simple and flexible for budgeting
  and utility purposes, CoreSource Asset Management
  Suite pricing is comprised of
• One time setup fee includes
• User/admin profile setup
• Legacy content loading
• 3rd party distribution point logic and logistics
• User training
• Inclusion in CoreSource Search and Discover
  services for 3rd parties
• Annual fee per title (billed/measured monthly)
  based on
• Average storage per title per month (regardless
  of of assets per title)
• Average bandwidth used per title per month
  (regardless of of distribution points)
• Per GB fees if TOTAL allocated storage/bandwidth
  is exceeded in a given month
• Conversion is priced separately based on source
  content and desired outputs

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Why Ingram

• Ingrams solutions deliver on many levels
• Access to markets and distribution solutions to
  serve them
• Multiple paths to market, physical fulfillment,
  print on demand, and digital fulfillment PE
• DRM infrastructure to support secure text and
  audio content distribution to the consumer in a
  download or tethered environment (on behalf of
  publishers and channel partners)
• Distribution of virtually any other content type
  for promotional purposes
• Decades of experience managing technology changes
  in the publishing supply chain
• Track record of providing quality solutions to
  publishing industry

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Thank you! Kent Freeman Kent.freeman_at_ingramdigita
l.com