Title: using IT for competitive advantage
1- using IT for competitive advantage
From the Vision to Reality
Kay Janis, Vice Chair International Alliance for
Interoperability October 2000
2Latham Report, 1994
- In 1994, the Latham Report suggested that
- productivity gains of 30 could be
- achieved from the development and uptake
- of data integration across
- the building and construction industry
3six years later . . .
- e-mail
- Word processing
- Spread sheets
- Databases
- CAD
- Specifications
- Design
- Engineering
- Project Management
- Bills Of Quantities
- Cost Estimating
- Office Management
- virtual project sites
- ftp sites
- Internet
- intranets
4Changing IT
ink paper message slips letters drawings slides fi
le cabinets DHL / ADCOM digital optional
pixels on-screen voice mail email database e-phot
o CDs hard drives internet digital essential
to to to to to to to to to
to
5IT Challenges
- during the life of a project
- 20 of design and construction costs are due to
waste - 80 of construction administration processes
could be saved with single-entry, web-enabled,
shared databases - 50-85 of all construction problems are caused by
missing or bad information - contractors calculate quantities on each cost
estimating item seven times on average - 10-30 of time spent by facility engineers is
searching for information
6Changing Demands
- more complex requirements for buildings
- more accurate information for FM activities
- more profit for the investments of buildings
- environmental and life cycle issues are becoming
more and more important - the need to improve productivity
- removal of non-value adding work
- re-use of information
- better processes and information management
- better communication
7Changing Business Environment
- business and industry are changing
- increased competitiveness
- globalisation
- from paper based to electronic based
- e-commerce and e-business
- increased productivity and profitability
- reduced time, cost and rework
- However . . .
- A wide range of inter-related changes is needed
to fully realise the potential of information and
communication technologies
8Industry Challenges
- The building industry in Australia is diffuse
with many (150,000) small (average size of 3
employees) players. - Direct owner involvement underpins a low-risk
conservative view of new initiatives - The building industry operates on very low
competitive margins with a poor RD history - The facility/asset management industry is
relatively new, with poor strategic or board room
recognition - Information in these industries is still seen as
predominantly static and proprietary - Current data exchange practice is primitive
9Changing Industry
- local
- project based
- traditional delivery
- contractual
- contractor as enemy
- paper based
- my office
- individual performance
- design-bid-build
- client as audience
- product service
- fragmented approach
to to to to to to to to to to to to
global client focused specialised
practice partnering contractor as
partner electronic based our firm team
work design-build client as collaborator knowledge
provider interoperability
10IT Benchmarking
- How IT Benchmarking can facilitate best practice,
Peter Stewart RMIT - highlights the performance gap
- points to areas of potential change
- reveals how change can be achieved
- understanding how others undertake particular
processes - indicates where improved best practice can be
discovered - external benchmarking encourages companies to
consider new processes - acts as an agent of change
- encourages a move from retaining existing
processes to one where major change is sought and
supported
11IT Best Practice
- Benchmarking Best Practice Report
- Construct IT Centre of Excellence - UK (1996)
- comparing IT needs and practices, benchmarking
on projects throughout Europe - Information Communication and Technology. . .
- is used to counter the tyranny of distance
- supports better communications
- supports integrated project information
- supports innovation in procurement methods
- supports technology development
- underscores the importance of ICT in an efficient
and competitive industry - enables more firms, especially SMEs to enter and
compete in new markets
12Roadmap for Change
- Level 0 - Paper Based
- sequential design, limited 1-way exchange
- Level 1 - Electronic Paper
- 2D CAD, independent design, 1-way exchange
- Level 2 - Project Co-ordination
- 3D CAD, co-ordinated design, 2-way exchange
- Level 3 - Project Integration
- object model, concurrent design, shared database
- Level 4 - Intelligent Project
- complex (information rich) object model,
interactive design, integrated systems
13Integrated IT
- How can the industry be more effective?
- the greater and more effective uptake of
information and communication technologies
throughout all levels of the industry is
necessary to enable greater efficiency and
competitiveness - integrated ICT usage depends on
- available technology
- technical sophistication of project partners
- size, complexity and integration of project
- degree of partnership that can be established
- incorporation of interoperability
14IAI and Interoperability
- to enable and promote interoperability
- which allows all groups (eg, client,
architecture, engineering, construction,
suppliers and facilities management) to share a
common set of project information - information sharing is
- world-wide
- throughout the project life cycle
- across all disciplines and technical applications
- via integrated technological solutions
- enabled by IFCs
15Current Situation
The work is mainly done with computers but much
of the information is still exchanged on
paper, which causes non-value- adding work,
friction, data losses and errors
16Vision of Interoperability
Information is shared in exploitable data format
directly between different systems
17Interoperability
Clients
Building owner
Developer
Users
Facility managers
Quantity surveyors
Virtual project
Architects
Contractors
Information providers
Product manufacturers
Engineers
Government agencies
Building certifiers
18Interoperability
- How is interoperability achieved?
- newly developing software technology
- for building and construction industry
- delivers substantial time and cost savings
- exchanging information via integrated
technological solutions - independent of software programs
- used by all team members
- avoids duplication of data entry
- allows value adding to project data
- integrates with web based technologies
- enables virtual projects in real time
19Components of Interoperability
- object oriented
- standardised data format
- independent of software programs
- incorporates intelligent elements
- IFCs Industry Foundation Classes
- building blocks of the software
- universal language
- specification for sharing data
- based on ISO data format standards
20IFC Industry Foundation Classes
- IFC is to Project Model exchange (wall, door,
window) what DXF is to graphic entity exchange
(line, arc, circle) - IFC is available to all like DXF) for use
globally and throughout the industry, including
use by other software vendors - IFC offers a higher-level common language for
the sharing of intelligent objects between
disciplines across the building life cycle - STEP data modelling protocols form the basis of
implementation of IFCs
21Current IFC Releases
- Architecture
- bubble diagrams
- door and window schedules
- Construction Management
- cost estimating, task and resource modelling
- Facilities Management
- schedules for equipment, furniture, occupancy
- HVAC
- heating and cooling loads
- equipment selection and schedules
22Future IFC Releases
- Architecture
- site design, capture of design intent
- Facilities Management
- space area calculation (FMA, BOMA)
- scheduling, asset information furniture
- Performance Code Check
- energy performance simulation
- HVAC
- building systems design, plumbing systems
- thermal load calculations
- Cross Industry
- constraints (design, code, budget)
- design grids, networks, links over internet
23IFCs
- CAD Packages
- Allplan/Nemetschek
- ArchiCAD/Graphisoft
- AutoCAD Architectural Desktop/Autodesk
- BLIS R2.0
- CSIRO,Janus, Model Converter
- CSTB, QualiSTEP, IFC Repository / VRML
- Microsoft, Visio 2000, Tech Design/FM
- PNNL, ComCheck EZ, Energy code checking
- Secom, IFC Server, IFC Model Server (COM)
- Timberline Software, Precision Est., Qty/cost
estimating - VTT, Promote, Browser / VRML models
- C, Java, Prolog, Basic, Delphi
24R I C H A R D S E E M I C R O S O F T, U S
A
25Towards an Interoperable Industry
- What does this mean for the industry?
- incorporation of the architecture, engineering,
construction and facility management sectors - effective use of IT
- better, more integrated processes
- seamless information exchange
- industry-wide, integrated information
- smooth integration of business and technical data
throughout project - enhanced efficiencies with partners across the
value chain - supports and enables e-commerce
- throughout the life cycle of the project
26More Than Just Technology
- information sharing (enabled by IFCs)
- to improve the
- communication, productivity, delivery time, cost
and quality throughout the design, construction,
operation and maintenance lifecycle of the
project - level of ICT integration
- systems and processes
- culture and people
- culture and people
- culture and people
27Integrated IT
- How can the industry be more effective?
- the greater and more effective uptake of
information and communication technologies
throughout all levels of the industry is
necessary to enable greater efficiency and
competitiveness - integrated ICT usage depends on
- available technology
- technical sophistication of project partners
- size, complexity and integration of project
- degree of partnership that can be established
- incorporation of interoperability
28Interoperability is e-business
- understanding business processes is crucial to
the success of using information communication
and technology in an integrated and innovative
way - e-business is about your business
- your opportunities and challenges
- your project partners
- your systems and processes
- your improved productivity and profitability
- your competitive advantage
29International Alliance for Interoperability
- IAI is a non-profit alliance
- building, construction, property and software
industries - over 650 member organisations
- representing 17 countries
- 9 chapters - North America, France, Japan, United
Kingdom, German speaking, Korea, Nordic
countries, Singapore, Australasia - IAI is committed to
- enable interoperability
- provide international linkages
- support improved productivity
- encourage industry best practice
- maximise the collective power of the industry
30IAI World-wide
- nine chapters
- 17 countries
- 650 member organisations
31IAI-Australasia Chapter Members
- Architects
- Engineers
- Contractors large and small
- Building Product Suppliers
- Facility Managers/Property Managers
- Government
- CSIRO
- Academic/Research Institutions
- Software related firms
- domain (end users) and technical experts
32From the Vision to Reality
- IAI Vision
- to enable software interoperability in the AEC/FM
Industries - IAI-Australasia Chapter Vision
- to improve and ensure the sustainable global
competitive position throughout the Australasian
AEC/FM industries by enabling and promoting
interoperability
33IAI-AC Objectives
- Provide leadership on behalf of the AEC/FM
industries - Promote and expand B2B interoperability awareness
within the AEC/FM industries - Identify and assist industry to address business,
organisational and cultural implications in the
local, national and global markets -
- Assist and enable industry uptake and use of B2B
interoperability - Facilitate and encourage Australasian IT Software
interoperability integration -
- Promote and assist the development of
interoperability content in education/CPD - Enhance and foster International Linkages
34From the Vision to Reality
- IAI Awareness and Demonstration Project
- ISR (DIST) funded since 1997
- 3 roadshow seminars per year
- 10 M joint CSIRO-IAI RD Initiative
- Established Active IAI Groups
- Sydney, Melbourne and Brisbane
- expanding to WA, SA and New Zealand
- Regular Regional Meetings
- Technical Groups and Seminars
- IFC Implementers Training Course
- IFC Interest Groups
- National and International Linkages
35From the Vision to Reality
- Formalise Industry Alliances
- achieving practical and implementable outcomes
- building and construction industry focus
- avoids fragmentation of industry efforts
- aligns efforts and expertise of industry and
researchers to maximise benefits of research
projects and emerging technologies - jointly endorse Commonwealths policy framework
and initiatives - wider access to international networks and
improving global links - technology education and awareness
- improved interoperability
- greater industry collaboration
36From the Vision to Reality
- From the Vision to Reality
- International Conference
- Arto Kiviniemi, TEKES, Finland
- Brian Zelly, Laing, UK
- Matthew Bacon, BAA, UK
- Kent Reed, NIST, USA
- and IFC demonstrations across disciplines and
technical applications - IAI Vision inspired interoperability
- National Conference
- life cycle considerations
- Andrew Clowes, Jones Lang Lasalle
- Prof Hans Bjornsson, USA
- FM case studies
37From the Vision to Reality
- interop aecfm 2001International
Interoperability Conference - October 2001
- to facilitate, demonstrate and showcase
Australian demonstration projects incorporating
interoperability - national and international speakers
- industry participants from B2B e-commerce to
e-projects and interoperability - integrated virtual development theme
- focus on entire life cycle
- results oriented actual projects and
- case studies
- integrated design environment
- Australian software developers showpiece
38Research and Development
- Collaborative Research Centre for Construction
Innovation - participating organisation (along with CIIA)
- virtual elements for lifecyle design and
construction - integrated design and construction support
systems - Ongoing IFC Development
- Ecologically Sustainable Development (ESD in IT)
- prefabricated roof structures
- Involvement in CIIA Research Projects
39Co-Sponsored Events
- CIIA Innovation in Construction
- hosting todays reception
- Construction IT National Conferences
- AUSFM Integrating technology and innovation for
efficient and strategic Facilities Management - National Museum Research Project Seminars
- Acton Peninsula Project
- live case study on alliancing and IT
- Melbourne, Sydney, Canberra and Brisbane
40Partners
- IT Strategies for Best Business Practice
- IT short course
- Commonwealth and State funding
- building and construction industry
- designed to improve strategic approaches to IT
planning and implementation - review business goals and objectives
- identify and review key processes
- identify and assess information needs
- develop IT strategies
- develop IT implementation plan
- Outcomes
- effective use of IT in business
- improved integration of processes
- efficiencies with partners across the value chain
- competitive advantage through improved
productivity
41Using IT for Competitive Advantage . . .
- the journey From the Vision to the Reality
- . . . More Than Just Technology
- www.interoperability.org.au
- International Alliance for Interoperability
- improved interoperability
- greater industry collaboration
- technology education and awareness
42www.interoperability.org.au
enabling interoperability in the AEC/FM
industries See you at the Reception hosted by the
International Alliance for Interoperability
Australasia Chapter