American Legion Voice Broadcasting

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American Legion Voice Broadcasting

• How voice broadcasting can Benefit
• Our American Legion

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National Membership

• Since 1994 The Legions National Membership has
  been on the decline. With Voice broadcasting we
  can increase communication and awareness which
  will become a catalyst for a membership increase.

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What is Voice Broadcasting?

• Voice Broadcasting is a computerized message
  delivery service that plays your pre-recorded
  message on your member's answering machine, voice
  mail service, or even to a "live" person --
  depending on the voice broadcasting program you
  choose. Voice Broadcasting employs proven
  technology to facilitate your service providing
  clear digital messaging, interactive voice
  response (IVR), scripting, list management,
  reporting and analysis, and so much more.

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FEDERAL COMMUNICATIONS COMMISSION

• 47 CFR Parts 64 and 68 CG Docket No. 02278, FCC
  03153
• Rules and Regulations Implementing the Telephone
  Consumer Protection
• Act (TCPA) of 1991 AGENCY Federal Communications
  Commission.
• ACTION Final rule.
• 23. Tax-Exempt Nonprofit Organizations. We agree
  with those commenters that contend that the
  national do-not-call requirements should not be
  extended to tax-exempt nonprofit organizations or
  calls made by independent telemarketers on behalf
  of tax-exempt nonprofit organizations. We note
  that 47 U.S.C. 227(a)(3) specifically excludes
  calls made by tax-exempt nonprofit organizations
  from the definition of telephone solicitation. In
  so doing, we believe Congress clearly intended to
  exclude tax-exempt
• nonprofit organizations from prohibitions
  on telephone solicitations under the TCPA. The
  legislative history indicates that commercial
  calls constitute the bulk all telemarketing
  calls. A number of commenters and the FTC agree
  with Congress conclusion as it relates to a
  national do-not-call list.
• For this reason, we decline to extend the
  national do-not-call requirements to tax exempt
  nonprofit organizations. A few commenters seek
  clarification that requests for blood donations
  will be exempt from the national do-not-call
  list. When such requests are made by tax-exempt
  nonprofit organizations, they will fall within
  the exemption for tax-exempt nonprofit
  organizations.

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Why does Voice Broadcasting Work?

• When Voice Broadcast messages are left on
  answering systems, they are always received and
  your message is heard 100 of the time. Voice
  Broadcasting messages are an actual digital
  recording perfected with a custom-tailored,
  professionally recorded script. Since your
  message is digitally recorded, there is never any
  variation in the message delivery ...it's perfect
  every single time!

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• Voice Broadcasting totally eliminates the usual
  resistance people have toward "live
  telemarketers." Voice mail broadcasting is much
  less intrusive, therefore people are much more
  receptive to your message.
• Voice Broadcasting is the fastest, most
  effective method to reach a large group of
  members. Messages can be delivered to thousands
  of members in minutes. All other methods such as
  direct mail, print media and/or radio and
  television require long development times that
  include printing, mailing, production, etc.
  Voice Messaging can be developed and delivered in
  hours.
• Voice Messaging is, by a huge margin, the most
  cost effective method to reach a large audience.
  Other methods, such as direct mail, cost an
  average of one dollar per unit. Advertising in
  major market publications can cost tens of
  thousands of dollars. Voice Broadcasting allows
  you to contact thousands of your members in
  minutes, for pennies each.

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How Does Voice Broadcasting Work?

• Voice broadcasting launches messages in minutes
  by accessing the power and capabilities of Voice
  Broadcastings low cost voice services. Simply
  record your desired message, then upload your
  database for whatever State, District, County, or
  Post. You can also use JMBs National database
  for National blasts or target a state, area
  code, city , county, or even zip code. Then just
  blast your campaign leaving a powerful
  personalized message from The American Legion.

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Security and Privacy of Data

• JMB takes your privacy seriously. JMB gathers
  certain types of information about users
  therefore we want to help you understand that
  your data is YOUR DATA and we WILL NOT release it
  to anyone for any reason.
• World Class Security?

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Your Broadcast can contain several messages!

• You can set up your call to promote multiple
  events or messages within the same call.
• For example you can have a message that says
• Attention ALL members of the American Legion.
  Please Contact Congress to Oppose the Conference
  Report on HR 1591 THE WAR IN IRAQ IS NOT LOST!
  OPPOSE THE CONFERENCE REPORT -- We Want Funding
  for the Troops With No Specific Iraq Withdrawal
  Date.
• Press 1 to call YOUR SENATOR NOW! (the call
  will forward to the senator for that state!) or
  whatever Number you would like to forward to.
• Press 2 to Hear more on this topic.
• Press 3 to hear a message from the American
  Legions National Commander
• Press 4 to hear how the American Legion Helps
  our nations Veterans
• Press 5 to hear how the American Legion benefits
  our Children and Youth
• Press 6 to find out how to become an American
  Legion Member
• Press 7 to .. And so on.
• AND THE COST IS STILL THE SAME!

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When is Voice Broadcasting Most Effective?

• To invite members to special eventsVoice
  Broadcasting allows you to invite members to your
  special events by leaving messages they won't
  forget. The "personal" invitation they receive
  through voice broadcasting will dramatically
  increase member attendance to any event!
• To support direct mail campaigns
• Voice broadcasting will tremendously increase
  your response rates to alert members that they
  will be receiving important information from you
  in the mail within the next few days. Using voice
  broadcasting to support direct mail can
  literally TRIPLE your direct mail or Email
  marketing response rates.
• To stay in touch with current members of the
  American Legion
• Messages can be delivered to people who have been
  previous members. These contacts have high
  success rates for renewal.

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State of the Art Technology

• The dialers are based on Intel Dialogic
  telephony boards. These boards have the ability
  to determine if the call was answered by a live
  person or an answering machine allowing the
  software the ability to decide what action to
  take. There is also conferencing features
  available. When a member has an interest they
  press a key on their telephone keypad and the
  call is immediately dialed on another line
  giving them more information on a specific topic
  These lines are then connected together to
  complete the connection. To the member it sounds
  like they are being transferred to an extension.
  The technology is time proven and extremely
  reliable.

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Communication

• Increase Membership Retention
• Increase Awareness of Programs
• Increase Participation
• Increase Community Support
• Initiates Action on Billing of Dues
• Initiates Immediate Political Action

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How Voice Broadcasting works for Our Legion

• The Majority of our members are not aware of the
  many programs and benefits that are available for
  veterans that were initiated by the American
  Legion.
• Through auto blasts direct communication we
  WILL Increase Membership and Involvement.

Awareness
Communication
Increased Membership
Involvement
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MEMBERSHIP and PARTICIPATION

• Membership renew notices followed by a Automated
  Phone call will produce results!
• Organizations similar to the American Legion
  report a 300 increase in response following
  mailed notification.

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Cost Efficiency Competition Comparison

• JMB Enterprises is a VETERAN owned Business that
  Supports the American Legion! And YES! They are
  members of our Legion
• JMB Enterprises also GUARANTEES The Best Prices,
  and the Best Support of its services.

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Benefits of Advanced Communication
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Why This is a Great Tool for Our Legion

• Membership, Membership, Membership,
• Increased Awareness fosters Increased
  Participation of all Legion Programs
• Used to follow renewal Notices. This has been
  proven to increase your response rate.
• When used on the National or Departmental levels
  voice broadcasting has Limitless possibilities in
  the many facets of our
• American Legion family.

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Where can this Technology be Implemented?

• National American Legion
• Departments within the National
• Divisions within each Department
• Districts within each Division
• Counties within each District
• Posts within each County
• American Legion, Auxiliary, Sons of the American
  Legion, American Legion Riders. And for
  Legislative movement

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Examples of Use

• State Level Use Example

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Examples of Post Level Use

• Examples of use for the Post Level.

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THE ABILITY TO SPEAK WITH ONE LOUD VOICE!

• FOR
• GOD AND
• COUNTRY