Israels Hardware

1
Israels Hardware DIY Industry 2007
Out of the box
2
Why Israel?

• Innovative thinking
• Design
• Advanced technologies
• Ahead of the pack
• A Reliable and experienced partner
• Free-trade agreements

3
Innovation Design

• Product design
• Graphic design
• merchandising and P.O.S
• New Dynamic Designers

4
Products Gallery
5
Products Gallery
6
Products Gallery
7
Products Gallery
8
Products Gallery
9
Ahead of the Pack

• Strong sense of consumers preferences
• Understanding the Business
• Industry trends
• Complete solutions
• Packaging
• Merchandising
• Shelf Organizing
• P.O.S displays

10
A Good Partner

• Cooperate closely with international DIY
• chains
• Provide customer-oriented service
• Meet production and delivery schedules
• Show broad flexibility to fulfill customer
• requirements

11
Background

• Changes in Israels economy fostered changes in
  DIY
• Shift from local to global focus
• DIY went high-tech

Growth rate in DIYsecond only to high-tech
12
High Tech High end Quality

• Ultramodern automated production plants
• Cutting-edge, computer-aided design
• tools
• Sophisticated, computerized logistics systems
• Highly skilled workforce

13
DIY Hardware by the Numbers

• 400 Israeli companies
• Export to more than 100 countries worldwide
• 1.5 billion in DIY and hardware exports(2006)
• 78 to Europe
• 19 to U.S

14
International Trade Agreements

• Free trade agreements
• USA
• Canada
• EU
• EFTA
• Mexico
• Turkey
• Jordan

15
So why Israel?

• Innovation and design
• Early adoption of latest technologies
• One step ahead of competition
• Precise, high-quality merchandise
• End-to-end solutions
• Customization
• Superior service

16
About the IEICI
A joint venture between the Israeli government
and the private sector to promote Israel's exports
We are committed to

• Identify Israeli exporters and suppliers to
  buyers and
• distributors around the world
• Help build successful partnerships between
  Israeli and foreign companies
• Represent and serve all facets of Israels
  industrial sectors
• Organize trade missions and visits to
  factoriesand manufacturers

2,600 member firms (400 in DIY) ? Non-profit
organization ? Part of the Israeli Ministry of
Industry, Trade Labor in partnership with the
Israel Industrial Association
17
DIY Hardware? Do it with us.
Caroline Nave Business Development Manager DIY
Hardware

• Tel [phone] Fax [phone]
• E-mail nave_at_export.gov.il
• Web www.export.gov.il

18
DIY Segments

• DIY Everything for building, renovating,
  maintaining and improving comfort indoors and out.

• Household
• Home security
• Furniture
• Hardware
• Electrical lighting
• Lawn garden

• Bathrooms accessories
• Paint home decorating
• Plumbing, heating cooling
• Automotive parts
• accessories
• Building supplies ceramics

19
Key Segments
Building Renovating

• Building supplies and ceramics
• Paint and home decorating
• Plumbing, heating and cooling
• Electrical and lighting

20
Key Segments
Maintaining Improving Comfort in the Home

• Houseware
• Storage
• Home security
• Furniture
• Bathrooms and accessories

21
Key Segments
Completing All Types of Indoor Outdoor
Renovation Home Improvement Projects

• Hardware
• Hand tools

22
Key Segments
Maintaining Improving Outdoorsand in the Garage

• Lawn and garden
• Automotive parts and accessories

23
Multifaceted Industry

• Three largest categories
• Hand tools
• Storage
• Garden

• World leader in plastic consumer goods
• Keter Plastic
• ZAG Industries (part of Stanley Works)
• KAPRO

24
So why Israel?

• Innovation and design
• Early adoption of latest technologies
• One step ahead of competition
• Precise, high-quality merchandise
• End-to-end solutions
• Customization
• Superior service

25
About the IEICI
A joint venture between the Israeli government
and the private sector to promote Israel's exports
We are committed to

• Identify Israeli exporters and suppliers to
  buyers and
• distributors around the world
• Help build successful partnerships between
  Israeli and foreign companies
• Represent and serve all facets of Israels
  industrial sectors
• Organize trade missions and visits to
  factoriesand manufacturers

2,600 member firms (400 in DIY) ? Non-profit
organization ? Part of the Israeli Ministry of
Industry, Trade Labor in partnership with the
Israel Industrial Association
26
DIY Hardware? Do it with us.
Caroline Nave Business Development Manager DIY
Hardware

• Tel [phone] Fax [phone]
• E-mail nave_at_export.gov.il
• Web www.export.gov.il