Universal Digital Textbooks

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Kevin McKiernanDirector of BusinessDevelopment,
MBS Direct, LLC
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Current Challenges
Both publishers and stores face commonchallenges
when selling digital product.

• Marketing and promotion to students and faculty
• Customer service/support
• Returns and exchanges
• Campus debit cards
• Student financial aid

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Pilot Program
Fall 2005

• Participating Publishers
• McGraw-Hill Higher Education
• Houghton Mifflin
• Thomson Learning Higher Education
• SAGE Publishing
• Bookstores
• 10 stores selected as representative of the full
  range of stores by size, type, and serving a
  broad and diverse customer base
• Titles
• 134 Titles

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Beta Phase
Winter 2005

• Publishers
• Added John Wiley Higher Education titles
• VitalSource format in addition to Adobe Reader
• Bookstores
• Expanded number of participating stores to 31
• Titles
• 600 Titles

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The Process

• Student takes UDT card to POS register
• Register authorizes sale
• Student goes to web site (www.DigitalTextbooks.net
  )

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UDT Percentage of Actual Enrollment
3
2.5
2
1.5
1
0
0
Bowling
Portland CC
Princeton
Titan Shops
University of
Oregon
Overall
Green
Utah
of Fall Enrollment
of Spring Enrollment
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Sell-Thru Percentages Where Digital Alternatives
(eBooks) Were Available
100
90
80
70
60
50
40
30
20
10
0
Bowling
Portland CC
Princeton
Titan Shops
University of
Oregon
Overall
Green
Utah
Fall Sell-Thru
Spring Sell-Thru
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Why Are Publishers Interested in UDT?

• First significant test of student print/digital
  buying behavior
• Print digital both available on the shelf
• Excellent exposure to digital option
• Purchase process the same for student
• Various publishers on the same platform

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Why Include Stores in Selling Digital?

• Aggregation
• Customer Service
• Financial Aid
• Connection to the Student Customer

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What Publishers Learned

• UDT in-store process works
• UDT validation works
• UDT student access works
• UDT security works
• UDT Works!

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Whats Next?

• More publishers participating in UDT
• Each publisher participating in more platforms
• Bad news more choices
• Good news more choices

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For More Information Kevin McKiernan Phone
573-446-5287 Email KMcKiernan_at_MBSbooks.com   www.
DigitalTextbooks.net/Bookstore