PartiesOnTheRun'com

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PartiesOnTheRun.com

• Presentation by
• Meridith Hall
• Tami Bertulfo
• Courtney Simmons
• Robin Herring
• LaDonna Ladnier

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Introduction

• Mission Statement
• Objectives
• Organizational Structure
• SWOT Analysis
• Market Segments
• Competitors
• Business Model
• Electronic Marketing

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Mission Statement

• To provide the individuals and businesses in the
  Huntsville-Decatur-Athens metropolis a new option
  for their event planning needs.

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Objectives

• Provide speed and ease of the Internet
• Make the customers dreams become reality
• Establish long-term relationships with local
  businesses
• Establish long-term relationships with clients
• Be the one stop shop for all your party needs

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Organizational Structure
Everyone is an equal contributor/partner in this
organization!
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SWOT Analysis

• Strengths
• Convenient party planning from home
• Helpful hints and ideas for clueless party
  planners
• Fast and easy party planning
• Weaknesses
• Buyers only see pictures of what they are getting
• New market entrant

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SWOT Analysis (continued)

• Opportunities
• Busy parents
• Holidays and special occasions year round
• First time or troubled party planners
• Threats
• Stores who offer party supplies
• Stores who offer a party package
• Stores who offer rental items for parties

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Market Segments
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Competitors

• Brick-and-mortar party supply stores
• Party package locations
• Rental companies
• Wedding Planners
• Other online websites who offer online party
  planning

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Business Model

• Manufacturing/Direct Sales Model
• Eliminate middleman
• Personal sales
• Hands-on customer service
• Customization

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Electronic Marketing

• www.partiesontherun.com
• Information about our company
• Scrapbook of Pictures/Ideas
• Promotions and Advertising
• Market through various websites
• Google
• Yahoo
• Lycos
• Pricing Strategy
• Bundling

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