Alberni Valley Tourism

1
Alberni Valley Tourism
2
The Process
3

• AVT was created in 2006
• Stakeholder consultation - started in 2005
• Business Plan modeled after Tourism Kelowna
• Funding mostly by 2 AHRT in Feb 2007
• Tourism Advisory Council 10 vote 2 non vote
• Marketing plan - Redbird Communications

4
Community Branding
5

• Image and logo
• Man and Nature share time and space
• The working forest and the forest for play

6

• Merchandizing/Stationary
• Hats
• T-shirts
• Chocolate
• Business cards and letterhead
• Power point template

7
City Way-Finding Signs
8

• Street sign
• Discover Alberni Valley

9

• Possible entrance sign

10
Implementation of The Marketing plan
11

• Redbird Communication
• Print ads
• Promotional video
• Photos contest www.alberniphotos.com
• Postage stamps
• Roundtable/stakeholders meeting
• Web site
• Brochure

12

• Print Advertising/ Media
• Vancouver Island Vacation Guide
• Vancouver Island Outdoor Guide
• Nanaimo Visitor Guide
• Victoria Vacation Planner
• TVI Media Program

13
Thank You!