OBSERVING DECISION-MAKER BEHAVIOR AND THE OFFICE ENVIRONMENT

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CHAPTER 7 OBSERVING DECISION-MAKER BEHAVIOR AND
THE OFFICE ENVIRONMENT
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OBSERVATION IS AN INFORMATION-GATHERING TECHNIQUE
USED BY THE ANALYST.

• THROUGH OBSERVATION THE ANALYST
• UNDERSTANDS THE RELATIONSHIPS AMONG DECISION
  MAKERS IN THE ORGANIZATION
• UNDERSTANDS THE INFLUENCE OF THE PHYSICAL SETTING
  ON THE DECISION MAKER
• INTERPRETS THE MESSAGES THROUGH OFFICE
  ARRANGEMENT AND CLOTHING
• COMPREHENDS THE INFLUENCE OF THE DECISION MAKER
  ON OTHERS

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OBSERVING THE BEHAVIOR

• DECISION-MAKERS ACTIVITIESHOW DO MANAGERS GET
  THE WORK DONE.
• USE CATEGORIES, SCALES, CHECKLIST TO OBSERVE THE
  DECISION-MAKERS ACTIVITIES
• USE TIME OR EVENT SAMPLING FOR TIMING THE
  BEHAVIOR OBSERVATION
• DECISION-MAKERS BODY LANGUAGE
• ADJECTIVE PAIRS AND CATEGORIES
• ANALYSTS PLAYSCRIPT

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OBSERVING THE ENVIRONMENT

• STROBE IS A METHOD FOR STRUCTURED OBSERVATION OF
  THE ENVIRONMENT. STROBE HAS THE FOLLOWING
  ELEMENTS
• OFFICE LOCATION
• DECISION MAKERS DESK PLACEMENT
• STATIONARY OFFICE EQUIPMENT
• PROPS
• TRADE JOURNALS AND NEWSPAPERS
• OFFICE LIGHTING AND COLOR
• DECISION MAKERS CLOTHING

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DIFFERENT ALTERNATIVES FOR APPLYING STROBE

• ANALYSIS OF PHOTOGRAPHS
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• CHECKLIST/LIKERT SCALE APPROACH
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• ANECDOTAL LIST WITH SYMBOLS
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• WRITING AN OBSERVATION / NARRATIVE COMPARISON