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News and angles are shifting: the trans free trend is fading

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News and angles are shifting: the trans free trend is fading ... Fresh Photography. Fresh Photography. Media Relations. Fats & Oils 101. Fats & Oils 101 ... – PowerPoint PPT presentation

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Title: News and angles are shifting: the trans free trend is fading


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Situation Analysis
  • News and angles are shifting the trans free
    trend is fading
  • Were making strides with our media relationships
  • Food industry is still hungry for information on
    cottonseed oil further education is necessary.

3
  • Goals Objectives
  • Primary Goal
  • Maintain premium price for Cottonseed Oil
  • Objective
  • Increase awareness, interest and understanding

4
strategies
  • Define CSOs time-tested attributes in current
    hot button terms
  • Continue to locate and develop third-party
    endorsements
  • Educate key influencers about the unique features
    and benefits of CSO

5
  • Target audiences
  • Foodservice Operators
  • Commercial and Noncommercial
  • Food Manufacturers
  • Snack and Baked Goods
  • Media
  • Food Industry/Foodservice Trades
  • Select Consumer (health, nutrition)
  • Cotton/Agriculture Trades

6
  • Website

www.cottonseedoiltour.com
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  • Fresh Photography

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Fresh Photography
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  • Media Relations

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  • Fats Oils 101

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  • Fats Oils 101

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  • Media Relations

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Season 3
  • Leverage existing tools and assets
  • Further differentiate cottonseed oil
  • Focus on education through relationships
  • Pursue strategic partnerships
  • Identify added-value opportunities through
    research

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  • See you on the road!
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